| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 128.45 Million |
| Market Size (2030) | USD 187.94 Million |
| CAGR (2025 - 2030) | 7.91 % |
| Market Concentration | Medium |
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*Disclaimer: Major Players sorted in no particular order |
GCC Hair Styling Products Market Analysis
The GCC Hair Styling Products Market size is estimated at USD 128.45 million in 2025, and is expected to reach USD 187.94 million by 2030, at a CAGR of 7.91% during the forecast period (2025-2030).
In the Gulf Cooperation Council (GCC) countries, especially the United Arab Emirates (UAE), Saudi Arabia, and Qatar, consumers with growing purchasing power are increasingly favoring premium and luxury hair styling products. Consumers are leaning more towards high-end brands, drawn by the allure of superior ingredients, innovative formulations, and professional-grade results. Luxury names like Kevin Murphy, Oribe, and Davines have firmly established themselves in the region, catering products to diverse hair types and styling preferences. Many GCC countries grapple with a hot and humid climate, especially during the sweltering summer months. Such conditions pose distinct challenges for hair care, leading to frizz, dryness, and damage. As a result, there has been a surge in popularity for products that combat these issues. Consumers seek styling products that promise humidity resistance, heat protection, and moisture retention, ensuring their hairstyles withstand the elements. Social media platforms, notably Instagram, TikTok, and Snapchat, play a pivotal role in shaping beauty trends in the GCC. Consumers closely follow styles and endorsements from influencers and celebrities, driving up demand for products that achieve trendy hairstyles like the textured Quiff and slicked-back looks. Additionally, there is a growing emphasis on halal-certified beauty products in the region. Shoppers are increasingly opting for products that resonate with their religious and ethical values, especially those devoid of alcohol and animal-derived ingredients. Furthermore, key market players are forming strategic partnerships and tailoring their offerings to align with local tastes. For instance, in May 2023, the Toni & Guy brand launched a new hair salon in Doha, Qatar, offering a spectrum of hair styling treatments for both genders, with the products available on-site as well. Thus, the GCC hair styling products market is characterized by its competitiveness and complexity, presenting growth opportunities across diverse consumer segments and product categories.
GCC Hair Styling Products Market Trends
Creams, Gels, And Wax Are Widely Preferred Across The Region
The beauty and personal care industry in the GCC region is flourishing due to a significant emphasis on personal grooming and appearance among consumers. This industry encompasses a wide array of products, notably hair styling items, catering to diverse beauty needs. Moreover, consumers are placing greater emphasis on hair health, prompting expenditure on products that enhance both hair condition and appearance. This intensified focus has led to a surge in demand for hair creams, gels, and wax. Hair creams are particularly favored for their moisturizing and hydrating benefits, especially for dry or curly hair. On the other hand, hair gels offer a strong hold, ideal for structured hairstyles requiring firm control. In the hot and humid climates of the UAE, Saudi Arabia, and Oman, there is a growing preference for hair products that provide hydration, control, and hold. Additionally, working professionals prefer strong-hold hair gels to manage flyaways and maintain hairstyle shape throughout the day. These gels not only preserve hairstyles but also give the illusion of fuller, thicker hair, counteracting hair loss effects from pollution. Moreover, as urbanization accelerates in the region, there is a noticeable shift towards emerging beauty trends, driving interest in new hair care products and styles. World Bank data from 2023 indicates that the urban population share in the UAE held steady at approximately 87.78%. In response to this dynamic landscape, key players are increasingly emphasizing organic and natural ingredients in their offerings to capture a larger market share.
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Saudi Arabia Leads The Market
As urbanization transforms Saudi Arabia, cities such as Riyadh, Jeddah, and Dammam are evolving. For example, in 2023, the World Bank reported that 84.95% of Saudi Arabia's population resided in urban areas. As more Saudis flock to these cities, there is a pronounced shift towards cosmopolitan lifestyles, driving heightened demand for a wide array of styling products catering to everyday needs and special events. Saudi Arabia's youthful demographic is not only passionate about beauty and grooming but also eager to experiment with new styles, boosting the demand for diverse hair styling solutions. These young consumers, drawing inspiration from global fashion trends, celebrities, and social media, seek products that help them achieve modern and trendy looks. Consequently, there has been a notable uptick in the demand for products such as styling gels, waxes, heat protectants, and texturizing sprays. In coastal regions like Jeddah, where humidity is a factor, consumers are especially selective about their hair products. To counteract weather challenges, there is a pronounced demand for anti-frizz serums, heat protectants, and moisture-lock sprays, ensuring hairstyles stay impeccable. With a growing awareness of product ingredients, consumers are increasingly seeking halal-certified hair care and styling options. Halal certification guarantees the exclusion of alcohol and other ingredients deemed impermissible by Islamic standards. As a result, brands offering halal-certified styling gels, mousses, and conditioners are resonating with consumers who prioritize alignment with their religious beliefs. In conclusion, the hair styling products market in Saudi Arabia is diverse and shaped by consumer preferences, particularly for high-quality and culturally resonant products.
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GCC Hair Styling Products Industry Overview
The GCC hair styling products market is competitive, dominated by both regional and global players. Key market players are prioritizing new product launches, forming partnerships, and expanding their reach to attract a wider consumer base and capture a larger market share. These companies are also heavily investing in research and development, collaborating with global experts to create innovative hair styling products. Heightened consumer awareness about personal grooming in the region has further driven a demand for high-quality and innovative hair styling products. Some notable industry players in the market include L’Oréal S.A, Dabur Limited, Mandom Corporation, Henkel AG & Co. KGAA, and Unilever PLC.
GCC Hair Styling Products Market Leaders
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L’Oréal S.A
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Dabur Limited
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Mandom Corporation
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Henkel AG & Co. KGAA
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Unilever PLC
- *Disclaimer: Major Players sorted in no particular order
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GCC Hair Styling Products Market News
- September 2024: In Kuwait, Unilever Arabia and Al-Bahar established a joint venture called Al-Bahar United. This collaboration seeks to combine Al-Bahar's local market insights with Unilever's global expertise, aiming to strengthen their regional presence.
- August 2024: Unilever teamed up with A.P. Moller - Maersk in Saudi Arabia to bolster its supply chain and logistics. Their joint effort is centered on enhancing operational efficiency and sustainability in distributing Unilever products across the region.
- July 2024: Henkel, a global frontrunner in industrial and consumer products, inaugurated a state-of-the-art beauty care production facility in Riyadh. This facility, producing a diverse array of products under the renowned Pert brand, including shampoos, conditioners, and specialized hair styling items, caters to the surging demand for premium personal care products in the Middle East.
GCC Hair Styling Products Industry Segmentation
The scope of the study involves types of hair styling products such as creams, gels, and wax and sprays and mousse that are sold through supermarkets/hypermarkets, convenience/grocery stores, online retail stores, and other distribution channels. Also, the report includes a geographical analysis of the market, primarily the United Arab Emirates, Saudi Arabia, and the Rest of the GCC. The market sizing has been done in value terms in USD for all the abovementioned segments.
| Type | Creams, Gels, and Wax |
| Sprays and Mousse | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Convenience/Grocery Stores | |
| Online Retail Stores | |
| Other Distribution Channels | |
| Country | United Arab Emirates |
| Saudi Arabia | |
| Rest of GCC |
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GCC Hair Styling Products Market Research FAQs
How big is the GCC Hair Styling Products Market?
The GCC Hair Styling Products Market size is expected to reach USD 128.45 million in 2025 and grow at a CAGR of 7.91% to reach USD 187.94 million by 2030.
What is the current GCC Hair Styling Products Market size?
In 2025, the GCC Hair Styling Products Market size is expected to reach USD 128.45 million.
Who are the key players in GCC Hair Styling Products Market?
L’Oréal S.A, Dabur Limited, Mandom Corporation, Henkel AG & Co. KGAA and Unilever PLC are the major companies operating in the GCC Hair Styling Products Market.
What years does this GCC Hair Styling Products Market cover, and what was the market size in 2024?
In 2024, the GCC Hair Styling Products Market size was estimated at USD 118.29 million. The report covers the GCC Hair Styling Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the GCC Hair Styling Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
GCC Hair Styling Products Industry Report
Statistics for the 2025 GCC Hair Styling Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. GCC Hair Styling Products analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
