GCC Perfume and Fragrance Market Size
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 3.12 Billion |
| Market Size (2029) | USD 3.71 Billion |
| CAGR (2024 - 2029) | 3.58 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
GCC Perfume and Fragrance Market Analysis
The Gulf Cooperation Council Fragrance and Perfumes Market size is estimated at USD 3.12 billion in 2024, and is expected to reach USD 3.71 billion by 2029, growing at a CAGR of 3.58% during the forecast period (2024-2029).
The Gulf Cooperation Council region has an intense passion and a rich history for fragrances and premium perfumery that encompasses tradition, research, and creativity. The area has various scents ranging from fruity to floral aromas. Along with this, the consumers in the region signify that such fresh fragrances help elevate and alter the mood. Furthermore, among middle eastern people, scents form an integral part of the traditional and cultural heritage. Moreover, the rising popularity of lighter-scented products, especially among the millennial population, and affordable body splashes and body mists are expected to boost the sales of fragrance and perfume products in the Middle Eastern region.
Over the long term, the increasing disposable income of Arabian consumers has raised the consumer's affordability towards premium categories of different fragrances and perfumes. This has led manufacturers to launch more innovative and excellent fragrances by blending oriental scents lost in time with European signatures. For instance, in March 2022, Lecmo, a premium perfume brand in the United Arab Emirates, launched its new collection called 'The Blue.'
However, the availability of counterfeit products and the use of chemical ingredients with possible side effects are anticipated to restrain the growth of the perfume and fragrances market.
GCC Perfume and Fragrance Market Trends
This section covers the major market trends shaping the GCC Fragrance & Perfumes Market according to our research experts:
Increasing Demand for Premium Fragrances
The Middle East is one of the dominating regions for the fragrance and perfume market owing to the Arabian consumer's passion for fine fragrances. Moreover, the globally leading fragrance manufacturers are taking inspiration from the region to innovate more premium products that can act as a potential future trend in the fragrances and perfumes markets. Meanwhile, in the Gulf Cooperation Council region, the disposable income of the consumers is high, which propelled the demand for perfume or scents as they can afford premium categories of different fragrances and perfumes, which has accelerated the excellent quality over the regions. For instance, the annual consumer spending of UAE consumers reached USD 140.39 billion in 2020, as per World bank data. In addition, manufacturers operating in the segment are also innovating products that inculcate fragrances with natural essences, which are perceived to be safer and have therapeutic properties compared to their synthetic variants. On the other hand, the population in the Gulf Cooperation Council region pursues Islamic beliefs, and producers of scents or perfume have started making fragrances and perfumes per the halal market with regulations, which has influenced the market in the premium segment.
Saudi Arabia Leads the Fragrances & Perfume Market
Saudi Arabia portrays a comprehensible dominance in the Gulf Cooperation Council fragrance and perfumes market due to rising disposable income associated with increasing consumer spending on personal care products. For instance, according to the Saudi Arabian Monetary Agency, consumer spending in the country has increased to USD 83,916.1 million in the first half of 2021 from USD 80,067.9 million in the final quarter of 2020. Furthermore, several companies lead the dominance with designated and innovative product lines creating a range of customized perfumes and traditional all-natural scents. Furthermore, the country has thriving tourism that deals with a significant number of ex-pats and immigrants and a growing e-commerce industry that has enabled brands to reach out to more niche consumers. For instance, in 2021, the ex-pat population reached 13.49 million as per the data published by the General Authority of Statistics Kindom of Saudi Arabia. Overall, an increasing expenditure capacity of consumers in Saudi Arabia is a positive influencer in the market growth. Apart from this, the presence of duty-free sales counters at international airports in the region is also encouraging and populating the exports of fragrances to other countries, mainly as a part of the gifting tradition. Moreover, New Brands such as Odict, Amouage, and Arcadia offers a range of traditional fragrances that come under typical transparent and unnamed bottles and are allowed to be mixed in-store to create a personalized scent, which is often recognized as ways to brand and market their products. Additionally, the global players are also focused on launching innovative fragrance products to retain their market position. For instance, in November 2021, Dior launched Dior's Beauty Sauvage, a range of new men's fragrances against the heritage backdrop of Saudi Arabia's Al Ula.
GCC Perfume and Fragrance Industry Overview
The Gulf Cooperation Council Fragrance and Perfumes Market are highly competitive with various significant players like LVMH, Kering Holland NV, Diptyque, Rasasi, Yas Perfumes, and others. With increased industry regulation worldwide, the launching of new products, mergers, and acquisitions has also increased, which is the primary cause of acquiring a considerable network market share. Manufacturers operate in the region, complying with regional and international standards that enable them to stand out in the perfumery industry. Advanced distribution networks and manufacturing expertise give an upper edge to the manufacturers to expand their range of products worldwide.
GCC Perfume and Fragrance Market Leaders
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LVMH
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Rasasi
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Yas Perfumes
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Kering Holland NV
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Diptyque
*Disclaimer: Major Players sorted in no particular order
GCC Perfume and Fragrance Market News
- In November 2022, Ajmal, the seven-decade-old perfume connoisseur, opened a brand-new store at Al Safa, Dubai, owing to the increasing consumer demand for the brand's signature perfume. The Al Safa store showcase an exciting range of traditional oriental and western fragrances and home perfumery products.
- In May 2022, British perfume maker Roja Parfums launched a new, Apex fragrance at Al Bustan Palace in Oman. The company formulated a new fragrance for men inspired by a deep-rooted connection to nature and earth.
- In January 2022, Qatar Duty-Free (QDF) worldwide travel retail launched Moncler's debut fragrances, such as Moncler Pour Femme and Moncler Pour Homme. The perfume is packaged in eye-catching bottles with a unique component, and travelers are invited to discover Moncler's signature selection of fragrances.
GCC Perfume and Fragrance Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions & Market Definitions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Category
5.1.1 Mass
5.1.2 Premium
5.2 Product Type
5.2.1 Eau de Perfume
5.2.2 Eau de Toilette
5.2.3 Eau de Colonge
5.2.4 Others
5.3 End-User
5.3.1 Women
5.3.2 Men
5.4 Form
5.4.1 Natural
5.4.2 Synthetic
5.5 Distribution Channel
5.5.1 Supermarkets & Hyprermarkets
5.5.2 Speciality Stores
5.5.3 Online Retail
5.5.4 Others
5.6 Country
5.6.1 Saudi Arabia
5.6.2 United Arab Emirates
5.6.3 Qatar
5.6.4 Oman
5.6.5 Kuwait
5.6.6 Bahrain
5.6.7 Rest of Gulf Cooperation Council
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 LVMH
6.3.2 Kering Holland NV
6.3.3 Eurofragrance
6.3.4 Rasasi
6.3.5 Yas Perfumes
6.3.6 The Fragrance Kitchen
6.3.7 PVH Corp.
6.3.8 Ruffs Parfum
6.3.9 Firmenich SA
6.3.10 Al-Haramain
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
GCC Perfume and Fragrance Industry Segmentation
The Gulf Cooperation Council Fragrance and Perfumes Market are segmented by category into mass and premium and by product type, segmented into Eau de perfume, eau de toilette, Eau de cologne, and others. Based on end-user, the market is segmented into women and men. By form, the market is segmented into natural and synthetic. The distribution channel further segments the market into supermarkets & hypermarkets, specialty stores, online retail, and others. Geographically the market is studied for Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, and the Rest of the Gulf Cooperation Council. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Category | |
| Mass | |
| Premium |
| Product Type | |
| Eau de Perfume | |
| Eau de Toilette | |
| Eau de Colonge | |
| Others |
| End-User | |
| Women | |
| Men |
| Form | |
| Natural | |
| Synthetic |
| Distribution Channel | |
| Supermarkets & Hyprermarkets | |
| Speciality Stores | |
| Online Retail | |
| Others |
| Country | |
| Saudi Arabia | |
| United Arab Emirates | |
| Qatar | |
| Oman | |
| Kuwait | |
| Bahrain | |
| Rest of Gulf Cooperation Council |
GCC Perfume and Fragrance Market Research FAQs
How big is the Gulf Cooperation Council Fragrance and Perfumes Market?
The Gulf Cooperation Council Fragrance and Perfumes Market size is expected to reach USD 3.12 billion in 2024 and grow at a CAGR of 3.58% to reach USD 3.71 billion by 2029.
What is the current Gulf Cooperation Council Fragrance and Perfumes Market size?
In 2024, the Gulf Cooperation Council Fragrance and Perfumes Market size is expected to reach USD 3.12 billion.
Who are the key players in Gulf Cooperation Council Fragrance and Perfumes Market?
LVMH, Rasasi, Yas Perfumes, Kering Holland NV and Diptyque are the major companies operating in the Gulf Cooperation Council Fragrance and Perfumes Market.
What years does this Gulf Cooperation Council Fragrance and Perfumes Market cover, and what was the market size in 2023?
In 2023, the Gulf Cooperation Council Fragrance and Perfumes Market size was estimated at USD 3.01 billion. The report covers the Gulf Cooperation Council Fragrance and Perfumes Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Gulf Cooperation Council Fragrance and Perfumes Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the growth opportunities in the GCC Perfume Market?
The growth opportunities in the GCC Perfume Market are a) Growth of online marketplaces and omnichannel retail experiences can broaden customer reach and purchasing convenience b) Building strong brand identities, leveraging social media influencers, and targeted marketing campaigns can attract a wider audience
GCC Perfume and Fragrance Industry Report
The GCC perfume and fragrance market is witnessing substantial growth, driven by an increasing consumer interest in personal grooming and luxury items. Market review shows that preferences are leaning towards organic and natural products, with significant developments in floral, woody, oriental, and citrus fragrances that cater to personal tastes and cultural norms. Premium products dominate the market due to high-income levels and a demand for luxury, highlighting a preference for sophisticated and elegant aromatic profiles.
Industry analysis reveals that unisex perfumes are capturing a significant market share, reflecting a shift towards fragrance neutrality with broad appeal. The popularity of Arabic fragrances, especially oud, underscores a strong cultural connection, enhancing global allure. Saudi Arabia stands out as a key market within the GCC, supported by robust tourism and both online and offline retail channels that facilitate consumer access to perfumes.
Industry statistics indicate that these fragrances are not only personal indulgences but also celebrated as symbolic gifts during festivals and celebrations, emphasizing their cultural significance in the region. Market segmentation shows that the GCC market is divided into mass and premium categories, with product types including Eau de Perfume, Eau de Toilette, and Eau de Cologne, among others.
Market growth is driven by a heightened interest in personal grooming and luxury items, with market leaders focusing on the development of products that cater to evolving consumer preferences. The market outlook is positive, with predictions indicating continued growth in the coming years.
Industry reports and market data suggest that the GCC perfume market is adapting to changing consumer preferences, with a focus on organic and natural products. Market forecast and market predictions highlight the potential for continued expansion, driven by a strong demand for premium and sophisticated fragrances.
Research companies and industry research provide detailed insights into the market dynamics, including industry trends and market value. The industry outlook remains optimistic, with a focus on innovation and the development of new products that cater to the diverse preferences of consumers in the GCC region.
For more detailed insights and forecasts, industry reports and market reviews are available, offering comprehensive information on the GCC perfume and fragrance market.
