Market Trends of GCC Digital Printing Industry
Labels to Witness Significant Growth
- Digital labels are pressure-sensitive and made using advanced digital printing technology, allowing brands to improve their label quality at reduced costs. They provide many benefits over other labels, including high resolution, even for tiny details and small print, photographic-quality imagery, and rapid turnarounds on print orders, which reduce cost per unit for short-to-medium-size runs.
- Digital label printing offers design flexibility and substantial cost savings in production. By utilizing digital software, businesses can bypass the expenses and time associated with traditional printing plates. Moreover, this technology facilitates easy and cost-effective alterations to label designs. Such adaptability is particularly beneficial for prototypes or short runs, allowing customers to refine their labels as their products progress. It is advantageous for creating promotional labels for seasonal events or holidays, as it enables clients to produce labels in any volume without the upfront costs of conventional printing, supporting its growth in the GCC market.
- The labels can be produced on unique substrates, like metalized papers or transparent PP, and are used for glass bottles, jars, and plastic (PET, HDPE) containers. They offer certain features, such as low production costs due to a 30-50% reduction in glue usage and less labeling waste, excellent tensile strength, and stiffness for minimal curling, tearing, flagging and folding, stiffness, and moisture absorbent, among others.
- The increasing R&D initiatives by the players in the industry have enabled them to produce papers that have high endurance and resist disintegration. Through digital label printing's variable data capabilities, businesses can create unique labels that feature texts and images, supporting their growth in line with the development of non-oil-based economies and the growth of the hospitality sector in the GCC region.
- The need for packing supplies and labels to transport goods to clients is growing as e-commerce develops more. Digital printing technology makes it possible to print package materials in a flexible and customized manner, giving businesses the ability to produce distinctive and distinctive packaging. The packaging industry may see an increase in demand for digital printing solutions due to the expansion of e-commerce sales.
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Saudi Arabia to Witness Significant Growth
- Saudi Arabia has been registering significant growth in packaging product manufacturing, supporting the growth of the market studied. For instance, in April 2024, Al-Shamrani, a leading producer of poly'thylene-bas'd (PE) flexible packaging for the Saudi market, modernized its production and increased its capacity. Al-Shamrani has invested in a new BOBST VISION CI flexo press, which is anticipated to create a growth opportunity for the country's digital printing solutions due to their application in making flexible packaging more economical and customizable for end-user applications.
- Labelexpo Global Series announced the launch of Gulf Print & Pack in Saudi Arabia, taking place from 21-23 January 2025 at the Riyadh Front Exhibition Conference Center (RFECC). The new show would include the latest commercial and package printing technology and the country's packaging equipment and materials, which is expected to support awareness and create business opportunities for market vendors.
- Digital label printing offers extensive customization, empowering industries across the board to craft packaging that resonates with their brand. In sectors such as fragrances, the ability to emboss intricate details directly onto glass bottles has surged in popularity, which is in line with the growth of the fragrance industry in the country due to the culture and consumption priority.
- The demand for creative packaging solutions is projected to increase as the beverage sector grows. The design and customization options provided by inkjet digital printing technology allow producers to produce distinctive and eye-catching beverage packaging, which would support the country's market growth in line with its future food and beverage production growth.
- In May 2024, a Kinza Drinks official stated that consumers in Saudi Arabia are moving away from traditional staple soda drinks toward locally produced, high-quality alternatives. This would support beverage packaging in the country and create an opportunity for digital printing solutions on packaged beverages in the country during the forecast period.
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