GCC Frozen Bakery Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

GCC Frozen Bakery Products Market is Segmented by Product Type (Frozen Bread, Frozen Cakes And Pastries, Frozen Morning Goods, and Other Frozen Bakery Goods); by Distribution Channels (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 5.05 %

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Market Overview

The GCC frozen bakery products market was valued at USD 236.41 million in 2020, and it is projected to grow at a CAGR of 5.05% during the period of 2021-2026.

The countries in the region import a significant volume of bakery products among themselves, such as bread, biscuits, pastry, cakes, and other bakery products, majorly from the United Arab Emirates, Saudi Arabia, and Bahrain. As the United Arab Emirates registered the highest number of COVID-19 cases in the Gulf region, the country imposed a strict lockdown, which hampered the supply chain of various products. The disruption in the United Arab Emirates' supply chain has impacted the GCC’s supply chain and has had a significant negative impact on frozen bakery markets of other GCC countries, as they rely heavily on imports to meet the domestic consumption of bakery products.

Key reasons for the growing demand for frozen bakery products in GCC market include growing preference for convenient foods and popularity of specialty frozen bakery products. The rising rate of ex-pat population in the region, followed by the increasing number of women getting employed, are the major reasons for the surging demand.

The increasingly busy lifestyles of consumers in the region have also contributed to the expanding retail sector, primarily e-commerce. Additionally, the expansion of all retail sectors, including supermarkets, hypermarkets, specialty stores, and others, offers an excellent opportunity to international and domestic players to extend their business in the GCC region.

Scope of the Report

Frozen Bakery Products are long-lasting food products with a frozen shelf life of 6 months to 18 months. GCC frozen bakery products market is segmented by product type, distribution channel, and country. Based on product type, the market has been segmented into frozen bread, frozen cakes and pastries, frozen morning goods, and other frozen bakery goods. Based on distribution channels, the market has been segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. Based on geography, the market has been segmented into the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain.For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Frozen Bread
Frozen Cakes & Pastries
Frozen Morning Goods
Other Frozen Baked Products
By Distribution Channel
Specialist Retailers
Convenience Stores
Online Retail Stores
Other Distribution Channels
United Arab Emirates
Saudi Arabia

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Key Market Trends

Increased Demand for Convenience Food

An increase in demand for convenient food products and drive for greater taste, safety, and consistency are the major factors driving the frozen bakery products market in the region. Fast-paced and hectic lifestyles are compelling consumers to purchase convenient food and ready-to-eat products, including frozen bakery products, such as croissants, rolls, bread, and others.

Frozen bakery products are witnessing high demand compared to conventional products, mainly due to their extended shelf life. Easy thawing and baking facilitate the need for such products, thereby, augmenting the market growth in GCC. Furthermore, the manufacturers are focusing on introducing product varieties in the frozen bakery category, which is likely to increase the popularity of frozen bakery products among consumers

gcc frozen bakert market 1

The Rise in Demand for In-Store Bakery Experience

The evolution of in-store bakeries, primarily due to the increasing number of supermarkets/hypermarkets, malls, clubs, and cafeterias, is the major factor capturing the interest of visitors and shoppers. The in-store bakery offers ease and convenience for shoppers and serves products that come under freshly baked and frozen food categories.

The adoption of frozen bakeries at in-store bakeries, wherein traditional bakery machineries cannot be operated, owing to various factors, such as high operational cost and space limitation, is increasing the demand for frozen bakery products, primarily frozen dough and bread. Also, the wide availability of frozen bakery products across the retail outlets, followed by the influence of Westernization, owing to the ex-pat population in the region increasing every year, is catering to demand frozen bakery products from different demographics.

gcc frozen bakert market 1

Competitive Landscape

The GCC frozen bakery products market is highly competitive with the presence of both international as well as regional players. Some of the prominent players in the country include Atyab Bakery, Dofreeze LLC, Switz Group, Sunbulah Group, and Americana Group Inc. International players like Kellogg’s, General Mills, and B&G Foods have been continuously working on expanding their geographical reach and creating brand awareness, which in turn gives them a competitive advantage. Also, companies are efficiently increasing their production platform and extensive distribution network support for profitable growth and increased market penetration.

Recent Developments

In September 2020, Eurocake, the baked snack division of Dofreeze LLC, relaunched Twin Cakes products with new packaging. The twin cakes are available in Banana, Vanilla, and Chocolate range and packed in 12-box and 48-piece arrangement packaging.

In March 2019, Atyab Bakery expanded its flour mill capacity by opening a new facility in Salalah. Furthermore, this expansion helped the company in diversifying its activities, as it ventures into new products and market segments.

In June 2019, Pillsbury had launched frozen Pillsbury™ Place and Bake Brownies Fudge-Filled Brownie Cup Sundaes and Chocolate Chip Cheesecake Brownies Globally that requires only 15-20 mins to bake and is a pack of 12 brownies.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Frozen Bread

      2. 5.1.2 Frozen Cakes & Pastries

      3. 5.1.3 Frozen Morning Goods

      4. 5.1.4 Other Frozen Baked Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialist Retailers

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 United Arab Emirates

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 Kuwait

      4. 5.3.4 Qatar

      5. 5.3.5 Oman

      6. 5.3.6 Bahrain


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Americana Group Inc.

      2. 6.4.2 Sunbulah Group

      3. 6.4.3 Kellogg Company

      4. 6.4.4 Agthia Group

      5. 6.4.5 General Mills Inc.

      6. 6.4.6 B&G Foods Inc.

      7. 6.4.7 Al Karamah Dough Production Limited

      8. 6.4.8 Atyab Bakery

      9. 6.4.9 Switz Group

      10. 6.4.10 Dofreeze LLC

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The GCC Frozen Bakery Products Market market is studied from 2016 - 2026.

The GCC Frozen Bakery Products Market is growing at a CAGR of 5.05% over the next 5 years.

Sunbulah Group , Al Karamah Dough Production Limited, Dofreeze LLC, Switz Group, Agthia Group are the major companies operating in GCC Frozen Bakery Products Market.

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