Garden Seeds Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 1.19 Billion |
| Market Size (2029) | USD 1.46 Billion |
| CAGR (2024 - 2029) | 4.22 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Garden Seeds Market Analysis
The Gardens Seeds Market size is estimated at USD 1.19 billion in 2024, and is expected to reach USD 1.46 billion by 2029, at a CAGR of 4.22% during the forecast period (2024-2029).
- The global garden seeds market is increasingly influenced by urbanization and an increased awareness of sustainable food practices. According to World Bank data, the global urban population grew from 45.2 billion in 2020 to 47.7 billion in 2023. In response to this trend, many governments worldwide are recognizing urban farming as a crucial strategy for ensuring food security. As a result, numerous initiatives have emerged to promote community gardening, which has consequently increased the demand for garden seeds essential for successful cultivation. For instance, in 2023, the Global Alliance for Improved Nutrition (GAIN) partnered with Diamond Development Initiatives (DDI) to launch a project addressing nutritional challenges in Nigeria. This initiative, "Home Garden Initiative", aims to empower local farmers to grow nutritious foods in their homes, focusing specifically on the states of Benue, Nasarawa, and Kaduna.
- Several other factors are driving the growth of the garden seeds market, including the introduction of innovative gardening practices, the increasing prevalence of multifamily housing, and a significant shift towards organic gardening. More consumers are engaging in gardening not only for food production but also for recreational enjoyment and the visual appeal of outdoor spaces. The trend of home gardening is further bolstered by the growing emphasis on organic and naturally grown foods, with many households viewing gardening as both a popular pastime and a fulfilling hobby. According to Horticulture Magazine, 87% of households in the United Kingdom have gardens in 2023, and spending on gardening products in the country is projected to surpass USD 7.9 billion annually by 2025. This growing alignment between consumer preferences is anticipated to drive sustained growth in the global garden seeds market in the coming years.
Garden Seeds Market Trends
Vegetables Seeds Dominate the Market
- The global garden seed market is primarily driven by the vegetable seed segment. This dominance is fueled by rising consumer awareness regarding health and wellness, the growing trend of home gardening, and the surge in urban agriculture. As the global population grows, vegetable consumption increases, driven by heightened awareness of their benefits. For example, in China, per capita vegetable consumption rose from 401.5 kg in 2021 to 407.8 kg in 2022. Similarly, Germany saw an increase from 144.7 kg to 199.36 kg in the same period.
- Health-conscious individuals are increasingly turning to vegetable gardening, seeking fresh, organic produce that's pesticide-free and rich in essential nutrients. Home vegetable gardening supports a plant-based diet, resonating with the global shift towards healthier living. According to the United States National Gardening Association 2022, growing vegetables was the most popular trend in the food category, and cucumber and tomato are the most grown vegetables in more than 50% of home gardens.
- Growing vegetables is a great investment because they are inexpensive to plant, need minimal care, and yield abundant produce. For instance, according to USDA Garden research, the cost of one packet of green bean seeds for a garden is approximately USD 2.2 per packet, and the harvest value from the packet of seeds sown is more than USD 10.6. This indicates a return on investment of around 500%. Thus, the higher return on investment is driving the demand for vegetable garden seeds market.
North America Holds a Major Share in the Market
- North America's dominant position in the global garden seeds market is supported by a strong interest in home gardening, sustainable practices, and the cultivation of fresh produce. The United States Department of Agriculture (USDA) highlights a consistent increase in home gardening over the last decade, with a pronounced surge during the COVID-19 pandemic. During this period, numerous households turned to cultivating vegetables, herbs, and other plants, seeking both fresh food and self-sufficiency. For instance, U.S. households engaged in home gardening increased from 18.3 million in 2021 to 71.5 million in 2023.
- According to the National Gardening Association (NGA) 2021, approximately 77% of American households engage in some form of gardening, with vegetable gardening being popular. This marks a consistent rise from earlier years, showing a growing interest in homegrown food, especially in urban and suburban locales. Furthermore, the USDA is actively promoting the conservation of local seed varieties through collaborations with community programs, emphasizing sustainable gardening and biodiversity preservation. In 2022, the USDA broadened its People’s Garden Initiative, including gardens across the nation, such as schools and community spaces.
- Similarly, in Canada, there's a notable surge in interest among households in cultivating fresh, organic produce. Many urban Canadians are turning to small-scale gardening, whether on balconies or community plots, driven by a preference for locally sourced foods, food security concerns, and eco-friendly values. This trend is anticipated to drive the market growth during the forecast period.
Garden Seeds Industry Overview
The Garden Seed Market is characterized by fragmentation, with numerous global and regional players actively participating. Key players, including Johnny's Selected Seeds, Sakata Seeds Corporation, Takii and Co. Ltd, West Coast Seeds, and Thompson & Morgan, are focusing on product launches to enhance their garden seed portfolios.
Over the past decade, global interest in gardening has surged. In response to this trend, companies in the garden seeds market are proactively developing and distributing a diverse array of short-duration and early-maturing seed varieties, catering to various fruit and vegetable segments.
Garden Seeds Market Leaders
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Johnny's Selected Seeds
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Sakata Seeds Corporation
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Takii and Co. Ltd
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West Coast Seeds
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Thompson & Morgan
*Disclaimer: Major Players sorted in no particular order
Garden Seeds Market News
- January 2024: Seed Savers Exchange Inc. introduced 18 new seed varieties. These new offerings provide gardeners with a wider range of options for their planting needs.
- February 2023: W. Atlee Burpee & Co. launched new seed varieties for the season 2023. The products included Vivacious Hybrid Tomato, Creme Brulee Sunflower, Rise and Shine Squash, Two Tasty Hybrid Tomato, Bliss Tomato Hybrid, Party Time Cucumber, and more.
Garden Seeds Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Interest in Home Gardening and Urban Farming
4.2.2 Supportive Government Initiatives for Seed Production and Commercialization
4.2.3 Increasing Sales Through Online Channels
4.3 Market Restraints
4.3.1 Major Pests and Disease Outbreaks
4.3.2 High Costs for Developing Quality Garden Seeds
4.4 Porter's Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Seed Type
5.1.1 Vegetable Seeds
5.1.1.1 Tomato
5.1.1.2 Cucumber
5.1.1.3 Carrot
5.1.1.4 Culinary Herbs
5.1.1.5 Other Vegetable Seeds
5.1.2 Flowers And Ornamental Seeds
5.1.3 Fruit Seeds
5.1.3.1 Berries
5.1.3.2 Melons
5.1.3.3 Other Fruit Seeds
5.2 Sales Channel
5.2.1 Online Sales
5.2.2 Specialty Stores
5.2.3 Garden Centers & Nurseries
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Spain
5.3.2.6 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 India
5.3.3.3 Australia
5.3.3.4 Japan
5.3.3.5 Rest of Asia Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Groupe Limagrain (Vilmorin Jardin)
6.3.2 Sakata Seeds Corporation
6.3.3 Takii and Co. Ltd
6.3.4 Johnny's Selected Seeds
6.3.5 Territorial Seed Company
6.3.6 West Coast Seeds
6.3.7 Thompson & Morgan
6.3.8 Seed Savers Exchange Inc.
6.3.9 W. Atlee Burpee & Co.
6.3.10 Italian Garden Seeds
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Garden Seeds Industry Segmentation
Garden seeds are specifically cultivated for growing plants in home gardens or small-scale landscaping, including vegetables, flowers, and herbs. These seeds are selected to thrive in diverse garden conditions and are often chosen for ease of care or food production.
The Garden Seed Market is Segmented by Seed Type (Vegetable Seeds, Flowers And Ornamental Seeds, and Fruit Seeds grown in home and community gardening), Sales Channel (Online Channels, Specialty Stores, and Garden Centers and nurseries), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). For each segment, market sizing and forecasts are given based on value (USD).
| Seed Type | |||||||
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| Flowers And Ornamental Seeds | |||||||
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| Sales Channel | |
| Online Sales | |
| Specialty Stores | |
| Garden Centers & Nurseries |
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| Middle East & Africa |
Garden Seeds Market Research FAQs
How big is the Garden Seeds Market?
The Garden Seeds Market size is expected to reach USD 1.19 billion in 2024 and grow at a CAGR of 4.22% to reach USD 1.46 billion by 2029.
What is the current Garden Seeds Market size?
In 2024, the Garden Seeds Market size is expected to reach USD 1.19 billion.
Who are the key players in Garden Seeds Market?
Johnny's Selected Seeds, Sakata Seeds Corporation, Takii and Co. Ltd, West Coast Seeds and Thompson & Morgan are the major companies operating in the Garden Seeds Market.
Which is the fastest growing region in Garden Seeds Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Garden Seeds Market?
In 2024, the North America accounts for the largest market share in Garden Seeds Market.
What years does this Garden Seeds Market cover, and what was the market size in 2023?
In 2023, the Garden Seeds Market size was estimated at USD 1.14 billion. The report covers the Garden Seeds Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Garden Seeds Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Garden Seeds Industry Report
Statistics for the 2024 Garden Seeds market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Garden Seeds analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
