Game Streaming Market Size (2024 - 2029)

The game streaming market is poised for significant growth, driven by the increasing demand for on-demand entertainment and the rising adoption of cloud gaming services. Enhancements in internet access and strategic investments in technology and infrastructure by key players are expected to further expand the market's scope. The proliferation of video game streaming software on mobile devices and the emphasis on improving connectivity are crucial factors contributing to the market's expansion. Additionally, the growing importance of advanced 5G networks and collaborations within the sector are enhancing the market's potential. However, the high costs associated with content creation and delivery pose challenges to the market's growth trajectory.

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Market Size of Game Streaming Industry

Game Streaming Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 7.60 Billion
Market Size (2029) USD 12.53 Billion
CAGR (2024 - 2029) 10.52 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players

Game Streaming Market Major Players

*Disclaimer: Major Players sorted in no particular order

Game Streaming Market Analysis

The Game Streaming Market size is estimated at USD 7.60 billion in 2024, and is expected to reach USD 12.53 billion by 2029, growing at a CAGR of 10.52% during the forecast period (2024-2029).

  • The growing demand for on-demand entertainment, increasing uptake of cloud gaming services, and improvements in internet access are expected to fuel the expansion of the global game streaming market. The game streaming market is anticipated to grow further as major players invest in technological development, infrastructure, and content acquisition. This will provide gamers everywhere with access to top-notch gaming experiences across a variety of devices.
  • The growth of video game streaming software for mobile devices is one of the major drivers contributing to market growth. As game streaming requires high-speed connectivity, the growing strategic efforts by the stakeholders to improve connectivity are boosting market demand.
  • The rising popularity of data-intensive applications driven by video streaming, cloud computing, and emerging technologies highlights the importance of advanced 5G networks. Further, the growing collaborations among companies also contribute to market growth.
  • Technological advancements in the game streaming market are propelling growth. Subscription services, which charge a regular fee for access to a game library, significantly contribute to the market.
  • The release of 5G and the emergence of unlimited data plans are expected to be critical factors aiding the success of subscription-based game streaming worldwide, as many gamers prefer playing on their mobile devices. In addition, the increasing services and investments in 5G infrastructure are vital to this success. According to Ericsson, by 2025, 5G mobile subscriptions in Asia-Pacific will reach around 1,545 million.
  • However, the costs associated with content creation and delivery for the streaming platforms, including game streaming vendors, are the major hindrances to market growth because streaming firms must make significant investments in content delivery network (CDN) solutions to reduce latency and preserve the standard of the experience for viewers spread across a wide geographic area.

Game Streaming Industry Segmentation

The game streaming market is defined by the revenue for game streaming solutions, such as web-based and app-based, worldwide.

The game streaming market is segmented by revenue model (in-game advertising model, subscription model, and other revenue models), solutions (web-based [Twitch, YouTube, Facebook, and Dailymotion] and application-based [Xbox Streaming, Remotr, Steam Link, and Rainway Inc]), and geography (North America (the United States and Canada), Europe (Germany, the United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and Rest of Asia-Pacific), Latin America, and Middle East and Africa). The market size and forecasts are provided in terms of value (USD) for all the above segments.

By Revenue Model
In-game Advertising Model
Subscription Model
Other Revenue Models
By Solutions
Web Based
Twitch
YouTube
Mixer
Facebook
Dailymotion
App Based
Xbox Game Streaming
Remotr
Steam Link
Rainway Inc
Others
By Geography***
North America
United States
Canada
Europe
Germany
United Kingdom
Asia-Pacific
China
Japan
India
South Korea
Australia and New Zealand
Latin America
Middle East and Africa
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Game Streaming Market Size Summary

The game streaming market is poised for significant growth, driven by the increasing demand for on-demand entertainment and the rising adoption of cloud gaming services. Enhancements in internet connectivity, particularly with the rollout of advanced 5G networks, are further propelling the market's expansion. Major industry players are investing heavily in technological advancements, infrastructure, and content acquisition, which is expected to enhance gaming experiences across various devices. The market's growth is also supported by the burgeoning popularity of video game streaming software for mobile devices, as stakeholders work to improve connectivity and reduce latency. Collaborations, such as those between Optus and Pentanet, are facilitating more flexible and convenient cloud gaming solutions, underscoring the importance of high-speed, low-latency connectivity.

YouTube Gaming has emerged as a significant player in the global game streaming industry, offering content creators robust tools and monetization options to engage audiences effectively. The platform's integration with the larger YouTube ecosystem allows for seamless audience engagement and content discovery. In regions like China and Japan, improved internet infrastructure and unique local content characteristics are driving the demand for cloud gaming and mobile games, respectively. Meanwhile, in India, a growing gaming culture and enhanced connectivity are contributing to the market's expansion. The game streaming market remains fragmented, with key players like Amazon, Huya, and YouTube competing through innovation and strategic partnerships. Recent developments, such as NVIDIA's high-performance cloud gaming launch and AfreecaTV's new live-streaming platform, highlight the ongoing evolution and competitive dynamics within the industry.

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Game Streaming Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Introduction to Market Drivers and Restraints

    3. 1.3 Market Drivers

      1. 1.3.1 Growing Popularity of Esports and Broadcasting of Esports Events

      2. 1.3.2 Growth of Video Game Streaming Software for Mobile Devices

    4. 1.4 Market Restraints

      1. 1.4.1 High Cost of Content Creation

    5. 1.5 Value Chain/Supply Chain Analysis

    6. 1.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.6.1 Threat of New Entrants

      2. 1.6.2 Bargaining Power of Buyers/Consumers

      3. 1.6.3 Bargaining Power of Suppliers

      4. 1.6.4 Threat of Substitute Products

      5. 1.6.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Revenue Model

      1. 2.1.1 In-game Advertising Model

      2. 2.1.2 Subscription Model

      3. 2.1.3 Other Revenue Models

    2. 2.2 By Solutions

      1. 2.2.1 Web Based

        1. 2.2.1.1 Twitch

        2. 2.2.1.2 YouTube

        3. 2.2.1.3 Mixer

        4. 2.2.1.4 Facebook

        5. 2.2.1.5 Dailymotion

      2. 2.2.2 App Based

        1. 2.2.2.1 Xbox Game Streaming

        2. 2.2.2.2 Remotr

        3. 2.2.2.3 Steam Link

        4. 2.2.2.4 Rainway Inc

        5. 2.2.2.5 Others

    3. 2.3 By Geography***

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

      2. 2.3.2 Europe

        1. 2.3.2.1 Germany

        2. 2.3.2.2 United Kingdom

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 South Korea

        5. 2.3.3.5 Australia and New Zealand

      4. 2.3.4 Latin America

      5. 2.3.5 Middle East and Africa

Game Streaming Market Size FAQs

The Game Streaming Market size is expected to reach USD 7.60 billion in 2024 and grow at a CAGR of 10.52% to reach USD 12.53 billion by 2029.

In 2024, the Game Streaming Market size is expected to reach USD 7.60 billion.

Game Streaming Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)