Tanzania Fruits And Vegetables Market Analysis
The Tanzania Fruits And Vegetables Market size is estimated at USD 2.31 billion in 2025, and is expected to reach USD 3.17 billion by 2030, at a CAGR of 6.5% during the forecast period (2025-2030).
Tanzania's agricultural sector benefits from tropical and temperate climates, enabling the cultivation of diverse fruits and vegetables, including bananas, pineapples, avocados, tomatoes, and cabbage. The country's fruits and vegetables market serves both domestic consumption and export purposes. Local demand for fresh produce continues to increase due to middle-class expansion, urbanization, and shifting consumer preferences toward healthier food options. The export market has experienced growth, particularly in tropical fruits such as mangoes, pineapples, and avocados, which have strong demand in European and Middle Eastern markets. According to the ITC Trade Map, Tanzania's avocado exports increased from 18,668 metric tons in 2022 to 27,539 metric tons in 2023.
Tanzania's population reached 66,617,606 in 2023, according to World Bank data, driving increased demand for fruits and vegetables. Urbanization has influenced dietary preferences toward fresh produce as a healthier alternative to processed foods. Dar es Salaam's rapid urban growth has generated a higher demand for fruits and vegetables, supported by increased consumer awareness of nutrition and health benefits. The consumption of avocados and tomatoes has increased significantly due to their associated health benefits, particularly for heart health and digestion.
Also, the market growth is driven by increasing demand for derived products, such as fruit juices and jams, and growing consumer awareness of healthy food alternatives. Tanzania's primary fruit and vegetable products include bananas, mangoes, oranges, pineapples, watermelons, beans, cabbage, tomatoes, onions, chilies, and peppers. The banana market has expanded significantly due to export opportunities and domestic demand. According to FAOSTAT data, fruit production in Tanzania reached 5.9 million metric tons in 2023, with the harvested area increasing from 819,785 ha in 2021 to 832,888 ha in 2023.
Tanzania Fruits and Vegetables Market Trends
Rising Health Consciousness Drives Vegetable and Fruit Production in Tanzania
The increase in health consciousness among consumers in Tanzania has driven the production of vegetables and fruits in the country. According to Food and Agriculture Organization (FAO) stat data, vegetable production in Tanzania increased to 3.0 million metric tons in 2023 from 2.8 million metric tons in 2021. As consumers recognize the health benefits of a balanced diet, they are incorporating fresh produce as essential components of their meals. Both urban and rural consumers are seeking healthier food options, prompting local farmers and producers to increase fruit and vegetable production to meet this demand.
Tanzania's diverse climate and fertile soil support the production of various fruits and vegetables. The main fruits grown include mangoes, bananas, pineapple, and citrus fruits. The tropical climate in the Coast, Dodoma, and Morogoro regions supports mango cultivation, while the highland areas of Kagera and Kilimanjaro specialize in banana production. Tomatoes thrive in highland areas like Arusha and Mbeya. The cooler highland regions of Mbeya and Iringa provide suitable conditions for cabbage farming.
Also, Tanzania's fruit and vegetable exports have grown, particularly to neighboring countries and international markets, creating additional income opportunities for farmers. To meet increasing demand, farmers have implemented modern farming techniques, including greenhouse farming and improved irrigation systems, to enhance production while maintaining produce quality.
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Tanzania's Growing Fruit and Vegetable Export Market
Tanzania's fruit and vegetable exports have experienced significant growth in recent years, emerging as a key driver of agricultural sector expansion. The strategic focus on export-oriented markets has encouraged farmers to enhance their vegetable quality standards, resulting in improved profitability.
Farmers have organized themselves into collaborative groups, operating as contract farmers or out-growers for major export companies. MUVIKHO serves as an umbrella organization for vegetable farmer groups, while TAHA (Tanzania Horticulture Association) represents farmers across all scales of operation and maintains direct communication with government and industry stakeholders. The market continues to expand due to increasing global consumer demand, with organizations investing in a variety of developments and producers emphasizing sustainable practices. Market expansion includes new opportunities in countries like India, which opened its market to Tanzanian avocados in 2022.
Tanzania exports diverse agricultural products, including bananas, mangoes, pineapples, avocados, papayas, oranges, tomatoes, onions, sweet potatoes, beans, and cabbage, supported by its suitable climate and agricultural diversity. According to ITC data, primary export destinations include Vietnam, India, Netherlands, and the United Kingdom. The export value for onions increased from USD 1,374 thousand in 2022 to USD 1,573 thousand in 2023.
Trade liberalization policies have particularly benefited banana exports, with the crop's year-round availability contributing to consistent food supply. Orange exports have also shown recovery after previous declines, with ITC Trade data indicating an increase from USD 352 thousand in 2021 to USD 442 thousand in 2023. The market's growth continues to be driven by international demand for sustainably produced fruits and vegetables.
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Tanzania Fruits and Vegetables Market News
- September 2024: The Tanzanian government implemented several initiatives in 2024 to increase fruit and vegetable production and consumption. These initiatives included the FRESH Science Conference, the FRESH-EN UP partnership, and a national nutrition action plan designed to enhance dietary habits and improve living standards. The government also established a global partnership, funded by the UK Foreign, Commonwealth, and Development Office through the UK-CGIAR Centre, to analyze and promote fruit and vegetable consumption patterns in Tanzania.
- March 2022: The collaboration between World Vegetable Centre and Tanzania Agriculture Research Institute (TARI) to increase mungbean productivity has finally become fruitful and have launched a new mungbean verity.
Tanzania Fruits And Vegetables Industry Segmentation
Vegetables are the edible portion of a plant that are usually grouped according to the portion of the plant that is eaten, such as leaves (lettuce), stem (celery), roots (carrot), tubers (potato), bulbs (onion) and flowers (broccoli). For the purpose of analysis, only fresh fruits and vegetables are considered. The report offers production (volume), consumption (volume and value), import (volume and value), export (volume and value), and price trend analysis of fruits and vegetables in Tanzania. The market estimation and forecasts are provided in terms of value (USD) and volume (metric tons).
| Vegetables | Production Analysis |
| Consumption Analysis (Volume and Value) | |
| Import Market Analysis (Volume and Value) | |
| Export Market Analysis (Volume and Value) | |
| Price Trend Analysis | |
| Fruits | Production Analysis |
| Consumption Analysis (Volume and Value) | |
| Import Market Analysis (Volume and Value) | |
| Export Market Analysis (Volume and Value) | |
| Price Trend Analysis |
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Tanzania Fruits And Vegetables Market Research Faqs
How big is the Tanzania Fruits And Vegetables Market?
The Tanzania Fruits And Vegetables Market size is expected to reach USD 2.31 billion in 2025 and grow at a CAGR of 6.5% to reach USD 3.17 billion by 2030.
What is the current Tanzania Fruits And Vegetables Market size?
In 2025, the Tanzania Fruits And Vegetables Market size is expected to reach USD 2.31 billion.
What years does this Tanzania Fruits And Vegetables Market cover, and what was the market size in 2024?
In 2024, the Tanzania Fruits And Vegetables Market size was estimated at USD 2.16 billion. The report covers the Tanzania Fruits And Vegetables Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Tanzania Fruits And Vegetables Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Tanzania Fruits And Vegetables Industry Report
Statistics for the 2025 Tanzania Fruits And Vegetables market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Tanzania Fruits And Vegetables analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
