Market Trends of Fruit and Vegetable Pieces and Powders Industry
Increase in Demand for Natural Ingredients in the Food and Beverage Industry
The rapid expansion of the processed and packaged food industry is expected to accelerate the demand for natural food additives, eventually driving the sales of fruit and vegetable extracts. As per data published by the International Food Information Council, the types of fortified foods searched by consumers in the United States in 2021 were fruit/vegetable juices (50%), dairy products (47%), breakfast cereals (46%), and bread (34%). The global marketplace has witnessed an increase in the extraction of bioactive compounds from fruits and vegetables to be utilized as natural additives for the food industry.
Natural ingredients, such as fruit and vegetable concentrates, are predicted to gain a higher share in the developing markets of Asia-Pacific during the forecast period. Including these natural concentrates in baby food can boost the market for fruit and vegetable ingredients globally, as food safety is the major concern in this segment. Henceforth, this rising awareness regarding the ingredients used in the products, coupled with increasing health consciousness and the use of natural and organic food products, is expected to favor the fruit and vegetable ingredients market in the future.
Europe to Dominate the Global Market
Europe offers a favorable geographical location for fruit and vegetable pieces and powders manufacturers, with well-developed transportation channels and well-situated food processors, and export facilities for transporting food vegetable powders and pieces to other EU countries. The demand for ingredients sourced from fruits and vegetables, like avocadoes, berries, and mangoes, is high in Europe. They form an important part of the local cuisines and staple food, such as bakery products.
There is an increased consumer preference for freeze-dried and frozen fruit and vegetable ingredients, with increasing awareness about their higher nutritional value among consumers across the region. Food ingredients, like tomato puree, garlic and ginger paste, and fruit and vegetable colors, are used across Europe for the preparation of snack foods, fresh and dried fruit, vegetables, seafood, cereals, sauces, salad dressings, confectionery products, dips, and have good growth prospects in the country due to the continuous stable demand. With the increased prominence of Mediterranean dishes in European countries, there is an increased demand for pieces made from tomato, garlic, onion, and other vegetables.
The UK government is encouraging healthy eating and lifestyles. There is an opportunity for new fruit and vegetable ingredients, such as NFC juices, pieces, and powders products, which can be marketed as natural, wholesome, and healthy. Under this category, organic ingredients also have lucrative prospects, provided they follow the organic regulations of the European Union/United Kingdom.
