Fruit and Vegetable Pieces and Powders Market Size (2024 - 2029)

Fruits and Vegetables Pieces and Powder Market Analysis

The fruit and vegetable pieces and powders market is projected to register a CAGR of 3.98% during the forecast period.

The rapid expansion of the processed and packaged food industry is expected to accelerate the demand for natural food additives, eventually driving the sales of fruit and vegetable pieces and powders. The global marketplace witnessed an increase in the extraction of bioactive compounds from fruits and vegetables as natural additives in the food industry. The increasing consumption of carbonated beverages, fruit juices, smoothies, functional beverages such as energy drinks, and others worldwide has also driven the market for fruit and vegetable pieces and powders. According to data published by "Beverage Digest," there was a surge in the retail sales of juices in the United States in 2021, which amounted to USD 20.9 billion. Demand for such products creates opportunities for the players offering fruit and vegetable pieces in the market.

Factors such as increased customer health awareness and the stringent regulations set by food regulatory bodies are resulting in a decline in the usage of artificial flavors and additives among food products, which, in turn, is boosting the market for natural fruit and vegetable ingredients. Due to the changing consumer trends and food preferences, fruit concentrates are witnessing an increasing application as substitutes for sugar in the bakery and confectionery sectors. Fruit concentrates are perceived as healthy ingredients to refined white sugar in baking recipes. This is one of the major factors strongly augmenting the sales of fruit concentrates worldwide. The major companies in the market are focused on innovative product launches to cater to the increasing demand from the end users and end-user industries for tailored formulations by using farm fresh fruits and vegetables.

Fruits and Vegetables Pieces and Powder Industry Segmentation

Fruit and vegetable pieces and powders are typically the pieces or concentrated powders that might contain flavoring or color added while maintaining 100% of fruit and vegetable content and important vitamins and minerals.

The fruit and vegetable pieces and powders market is segmented by ingredient type, product type, application, and geography. Based on ingredient type, the market is segmented by fruits (apples, oranges, pineapples, mangoes, bananas, berries [strawberry, raspberry, blueberry, and others], and other fruits) and vegetables (carrots, tomatoes, beetroots, peas, pumpkin, and other vegetables). Based on product type, the market studied is segmented by concentrates, pastes and purees, pieces, powders, and NFC juices. By application, the market studied is segmented into beverages, confectionery, bakery, soups and sauces, dairy products, and RTE products. Based on geography, the market studied is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).