Market Trends of Fruit And Vegetable Juice Industry
Increasing Demand for Fruit Juice Variants
Rising awareness of the health benefits of fruit juices, enriched with vitamin C, antioxidants, and immune-boosting properties, has significantly driven global demand. Endorsements from health professionals further reinforce the benefits of juice, emphasizing its antioxidants and micronutrients. The market focus on diverse lemon juice flavors, alongside claims of no added sugars or artificial additives, is attracting a new wave of consumers. Berry juices, sourced locally for their extended shelf life and natural appeal, are witnessing a surge in demand. The fruit juice market, marked by fragmentation, sees key players competing to meet surging consumer demands. For instance, in March 2024, Louis Dreyfus Company (LDC) unveiled its fresh fruit juice brand, Montebelo Brasil, exclusively in France, aiming to position it as a premier name in the French market. The lineup includes variations of pure orange juice and a yellow lemonade, catering to diverse consumer preferences.
North America Dominates the Market
Americans are increasingly favoring beverages packed with essential nutrients, vitamins, and antioxidants. Notably, the juice segment is garnering heightened attention, valued not just for its refreshing qualities but also for its nutritional benefits. The market is experiencing a notable uptick in the demand for 100% fruit juices, propelled by a discerning consumer base that can distinguish between pure fruit juices and fruit-flavored drinks.
Driven by their hectic schedules, Canadian consumers are turning to convenient, ready-to-drink juice options. This inclination is underscored by the rising popularity of juices, offering a convenient way for Canadians to incorporate fruits and vegetables into their diets. In 2022, per capita juice consumption in Canada stood at 21.7 liters, as reported by Agriculture and Agri-food Canada.
Mexicans have a strong affinity for freshly prepared fruit juices, often crafted at home or purchased from local vendors and markets. These locales present a diverse array of choices, ranging from freshly squeezed orange juice to aguas frescas, a traditional concoction featuring fruits like hibiscus, tamarind, and lime.
The deep-rooted cultural significance of local fruit-based beverages fuels the demand for juices that embody regional flavors and heritage. Across the Caribbean, freshly prepared juices and smoothies, featuring fruits like soursop, tamarind, and coconut, are ubiquitous at markets and street stalls.
