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Fruit and Vegetable Ingredients Market Size (2024 - 2029)

The market size for fruit and vegetable ingredients is experiencing growth driven by the rising trend of healthy snacking and the increasing adoption of vegan diets. This has led to a greater incorporation of these ingredients in various food products, such as breakfast cereals and snack bars, particularly in regions like Europe where certain fruits are integral to local cuisines. The demand for natural ingredients free from additives is a key factor propelling the market, with fruit ingredients holding a significant share. The beverage industry, in particular, is a major application area, as consumers seek innovative flavors and health benefits, boosting the need for fruit juice concentrates and other forms.

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Market Size of Fruit and Vegetable Ingredients Industry

Fruit and Vegetable Ingredients Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.95 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Low

Major Players

Fruit and Vegetable Ingredients Market Major Players

*Disclaimer: Major Players sorted in no particular order

Fruits and Vegetables Ingredients Market Analysis

The fruit and vegetable ingredients market was valued at USD 212.3 billion for the current year and is projected to register a CAGR of 4.95% over the next five years.

  • The ongoing trend of healthy snacking, supported by the increasing number of consumers following vegan diets, is the primary factor that has increased the application of fruits and vegetables in different food products, such as breakfast cereals, snack bars, soups, and others. For instance, in Europe, there has been a significant rise in demand for food and snack products made from fruits such as avocados, berries, and mangoes because they are an essential component of regional cuisines and everyday foods like baked goods. The dietary supplements of fruit and vegetable ingredients help to treat cardiovascular disease and chronic venous insufficiency. According to the United States Centres for Disease Control and Prevention (CDC) (2022), a heart attack is the leading cause of death in the United States. Hence, dietary supplement manufacturers are increasing the fruit and vegetable ingredients to reduce the incidence of cardiac disease in the future.
  • Factors including increasing customer demand for food and drink products with natural ingredients that are free of added sugar, artificial flavors, colors, and preservatives, among other substances, are essential drivers of the market for fruits and vegetables as ingredients. Fruit ingredients accounted for the major share, followed by vegetable ingredients. Increased demand for fruit juice concentrate in the beverage industry is the primary factor driving the market. Beverages are the leading application of fruits and vegetable ingredients in the market, either in the form of concentrate, powders, or NFC juices, as consumers seek out newer flavors for sensory experiences and rising concerns regarding various health issues, including obesity and nutritional deficiencies. This, in turn, strongly augments the demand for fruit pieces and powders in the beverage segment. For instance, in August 2021, Paradise Fruits Solutions launched a new range of ready-to-order granulates which are suitable for use in a variety of applications, including chocolate, confectionery, and baking, and are available in sizes ranging from 2 mm-9 mm and in eight different flavors, including Apple, Blueberry, Lemon, Raspberry, Woodberry, and Caramel.

Fruits and Vegetables Ingredients Industry Segmentation

Fruit and vegetable ingredients include products made of fruits and vegetables such as purees, concentrates, etc. It is used for adding flavor and color to various food products without watering down the consistency.

The global fruit and vegetable ingredients market is segmented into ingredient type, form, application, and geography. Based on ingredient type, the market is segmented into fruits such as apples, oranges, pineapples, mangoes, bananas, kiwis, berries, and other fruits, and vegetables such as carrots, beetroots, peas, zucchinis, butternuts, pumpkins, and other vegetables. Based on form, the market is segmented into concentrates, pastes and purees, pieces, powders, and NFC juices. By application, the market is segmented into beverages, confectionary products, bakery products, soups and sauces, dairy products, and RTE products. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Ingredient Type
Fruits
Apple
Orange
Pineapple
Mango
Banana
Kiwi
Berries
Strawberries
Raspberries
Blueberries
Other Berries
Other Fruits
Vegetables
Carrots
Beetroots
Peas
Zucchinis
Butternuts
Pumpkins
Other Vegetables
Form
Concentrates
Pastes and Purees
Pieces
Powders
NFC Juices
Application
Beverages
Confectionary Products
Bakery Products
Soups and Sauces
Dairy Products
RTE Products
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
France
Germany
Russia
Italy
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa
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Fruit and Vegetable Ingredients Market Size Summary

The fruit and vegetable ingredients market is experiencing significant growth, driven by the increasing consumer preference for healthy and natural food options. This trend is largely fueled by the rise in vegan diets and the demand for clean-label products free from artificial additives. The market is witnessing a surge in the application of fruit and vegetable ingredients across various food products, including breakfast cereals, snack bars, and dietary supplements, due to their health benefits, such as reducing the risk of cardiovascular diseases. The beverage industry, in particular, is a major consumer of these ingredients, with fruit juice concentrates and powders being popular for their flavor and nutritional value. The processed and packaged food sector is also contributing to the market's expansion, as consumers seek transparency and sustainability in food production.

In Europe, the market is further bolstered by the growing demand for ready-to-consume products that offer high nutritional value and exotic flavors. The use of freeze-dried fruit pieces and vegetable powders in bakery and confectionery products is on the rise, enhancing flavor, color, and aesthetic appeal. The competitive landscape of the global fruit and vegetable ingredient market is marked by the presence of major players who are investing in research and development to innovate and meet changing consumer preferences. Companies are focusing on new product launches, strategic partnerships, and expansions to strengthen their market position. The increasing awareness of health and nutrition among consumers is expected to continue driving the demand for fruit and vegetable ingredients, supporting the market's growth trajectory in the coming years.

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Fruit and Vegetable Ingredients Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Drivers

      1. 1.1.1 Growing Demand for Organic Ingredients in the Food Industry

      2. 1.1.2 Increasing Popularity of "Super Fruit" Ingredients in Functional Foods and Beverages

    2. 1.2 Restraints

      1. 1.2.1 Stringent Food Safety Regulations

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Ingredient Type

      1. 2.1.1 Fruits

        1. 2.1.1.1 Apple

        2. 2.1.1.2 Orange

        3. 2.1.1.3 Pineapple

        4. 2.1.1.4 Mango

        5. 2.1.1.5 Banana

        6. 2.1.1.6 Kiwi

        7. 2.1.1.7 Berries

          1. 2.1.1.7.1 Strawberries

          2. 2.1.1.7.2 Raspberries

          3. 2.1.1.7.3 Blueberries

          4. 2.1.1.7.4 Other Berries

        8. 2.1.1.8 Other Fruits

      2. 2.1.2 Vegetables

        1. 2.1.2.1 Carrots

        2. 2.1.2.2 Beetroots

        3. 2.1.2.3 Peas

        4. 2.1.2.4 Zucchinis

        5. 2.1.2.5 Butternuts

        6. 2.1.2.6 Pumpkins

        7. 2.1.2.7 Other Vegetables

    2. 2.2 Form

      1. 2.2.1 Concentrates

      2. 2.2.2 Pastes and Purees

      3. 2.2.3 Pieces

      4. 2.2.4 Powders

      5. 2.2.5 NFC Juices

    3. 2.3 Application

      1. 2.3.1 Beverages

      2. 2.3.2 Confectionary Products

      3. 2.3.3 Bakery Products

      4. 2.3.4 Soups and Sauces

      5. 2.3.5 Dairy Products

      6. 2.3.6 RTE Products

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

        4. 2.4.1.4 Rest of North America

      2. 2.4.2 Europe

        1. 2.4.2.1 Spain

        2. 2.4.2.2 United Kingdom

        3. 2.4.2.3 France

        4. 2.4.2.4 Germany

        5. 2.4.2.5 Russia

        6. 2.4.2.6 Italy

        7. 2.4.2.7 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 India

        3. 2.4.3.3 Japan

        4. 2.4.3.4 Australia

        5. 2.4.3.5 Rest of Asia-Pacific

      4. 2.4.4 South America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Argentina

        3. 2.4.4.3 Rest of South America

      5. 2.4.5 Middle-East and Africa

        1. 2.4.5.1 South Africa

        2. 2.4.5.2 United Arab Emirates

        3. 2.4.5.3 Rest of Middle-East and Africa

Fruit and Vegetable Ingredients Market Size FAQs

The Fruit and Vegetable Ingredients Market is projected to register a CAGR of 4.95% during the forecast period (2024-2029)

Archer Daniels Midland Company, Olam International, Kerry Group PLC, Cargill Incorporated and Sensient Technologies Corporation are the major companies operating in the Fruit and Vegetable Ingredients Market.

Fruits and Vegetables Ingredients Market Report Snapshots

Fruits and Vegetables Ingredients Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)