Frozen Bakery Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Frozen Bakery Products Market is segmented by Product Type (Bread, Pizza Crust, Cakes and Pastries, Morning Goods, and Other Product Types), Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Departmental Stores, Online Retailing, and Other Distribution Channels), and Geography ( North America, Europe, Asia-Pacific, South America and the Middle East & Africa). The report offers market size and forecasts for the frozen bakery products market in value (USD million).

Market Snapshot

Frozen Bakery Products Market Growth
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 8.21 %
Frozen Bakery Products Market Key Players

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Market Overview

The global frozen bakery products market is projected to witness a CAGR of 8.21% during the forecast period (2022-2027).

COVID-19 has significantly affected the market. There was a change in consumers' buying behavior. Consumers were becoming health-conscious, and they were maintaining a healthy diet. Consumers were also using the e-commerce websites for purchasing bakery products as the bakery shops, retail stores, and other shops were closed due to lockdowns across the world. Lantmannen Unibank International, which is one of the largest players in this segment, has witnessed a fall in sales during the pandemic. According to the company, the downfall of sales was majorly due to the closures of numerous bakeries around the globe.

The increasing number of work professionals, coupled with the growing popularity of convenience foods, is likely to drive the market for frozen bakery products. The frozen bakery sector exhibits well-established in-store bakeries, coffee chains, cafes, and quick-service restaurants. These outlets are quickly seizing the opportunity associated with frozen baked products – greater convenience, availability, and a wide range of variability in products.

Consumers who are looking for convenient, indulgent, and on-the-go snacks are presented with the choice between fresh and frozen baked products. Consumers exert considerable pressure to drive the prices of baked goods.

Scope of the Report

Frozen bakery products are long-lasting food products with a frozen shelf life of 6-18 months by preventing the movement of the water contained in the product, turning water into ice crystals, and thereby preventing microbiological degradation of food. The global frozen bakery is segmented into product type, distribution channel, and geography. Based on product type, the market is segmented into bread, cakes and pastries, morning goods, pizza crust, and other product types. Based on distribution channels, the market is segmented into hypermarkets/supermarkets, specialty stores, online retailing, and other distribution channels. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report offers market size and forecasts for frozen bakery products in value (USD million) for all the above segments.

By Product Type
Bread
Cakes and Pastries
Morning Goods
Pizza Crust
Other Product Types
By Distribution Channel
Hypermarkets/Supermarkets
Speciality Stores
Online Retailing
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Rising Demand for Readyto-Bake Bakery Products

With the changing lifestyle of the consumers, the consumers are also trending toward maintaining a healthier life. Moreover, the consumers are even trending toward busy routines because of the increasing working shifts. Hence, they are looking for certain healthy, convenient, and light food, such as slices of bread, etc. Bake-off bakery production has become one of the key targets for almost all industrial bakers in Europe. Scratch baking is labor-intensive and requires a long term. The industry is shifting from traditional baking to Bake-off technologies (BOT). Three key BOT are unfermented frozen dough (UFD) and partially baked frozen bread (PBF). Frozen semi-baked goods and ready-to-bake goods are also important product segments for the food industry. Pre-poofed frozen dough is also a convenient alternative to fresh-baked bread. Bakery products like bread, rolls, and bagels are majorly served as ready-to-thaw products, while croissants and pastries are available in the ready-to-bake form.

Frozen Bakery Products Market Share

Europe Holds a Major Market Share

The European bakery industry leads the global bakery market, and so does the frozen bakery industry. In the mature US and European frozen bakery markets, the fastest-growing brands are those specializing in healthier baked goods, using the high-quality nutritional ingredients, and meeting the demand for free-from and food-on-the-go. The morning goods segment is the most dominating segment in the industry. People prefer convenient and grab-and-go products for breakfast, and this favors the increasing demand for frozen bakery products. The availability of gluten-free frozen baked goods has helped in the growth of the market. Rising disposable incomes, urbanization, and the demand for Western-style diets are supporting the growth in sales of baked goods, and pastries in Asia-Pacific, especially in China and India, and are witnessing a growing demand for frozen bakery products. The growth in the frozen bakery products market also paves the way to enormous growth in the processed food production sector and vice-versa. It has also led to the introduction of a diverse range of innovative frozen bakery products.

Frozen Bakery Products Market Size

Competitive Landscape

The market studied is highly fragmented, with the substantial presence of numerous global and regional players. The major players are focusing on extensively providing consumers with innovative and exotic flavors while providing convenience in packaging and consumption. The key players in the frozen bakery product market are - Dawn Food Products Inc., Bridgford Foods Corporation, T. Marzetti Company, and General Mills Inc. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players, and the companies can remain a strong competition for other players in the market.

Recent DevelopmentS

In February 2022, Baker & Baker, the European bakery products manufacturer, launched its first range of vegan products. The new vegan range includes cookies, doughnuts, and muffins. The products are thawed and served or baked from frozen, with a shelf life of between two and five days.

In February 2022, frozen baked goos company Griddle introduced new frozen vegan toaster waffles. The waffles are available in three variations- original, blueberry, and chocolate chip. The products contain 40% less sugar than the average waffle. They are made using 100% natural ingredients and contain no artificial colors, flavors, or preservatives.

In June 2021, Dawn Foods expanded its gluten-free offerings with a range of frozen gluten-free sweet bakery products, featuring injected muffins and chocolate brownies, all made using Dawn's gluten-free mixes and fillings. The new gluten-free frozen range includes a Double Chocolate Filled Muffin made with indulgent Belgian white and dark chocolate chunks.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Bread

      2. 5.1.2 Cakes and Pastries

      3. 5.1.3 Morning Goods

      4. 5.1.4 Pizza Crust

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Speciality Stores

      3. 5.2.3 Online Retailing

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Germany

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 Dawn Food Products Inc.

      2. 6.4.2 General Mills Inc.

      3. 6.4.3 Bridgford Foods Corporation

      4. 6.4.4 Lantmannen

      5. 6.4.5 T. Marzetti Company

      6. 6.4.6 Pepperidge Farm Incorporated

      7. 6.4.7 Kellogg NA Co.

      8. 6.4.8 Rhodes Bake-N-Serv

      9. 6.4.9 TreeHouse Foods

      10. 6.4.10 Associated British Foods PLC

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Frozen Bakery Products Market market is studied from 2016 - 2027.

The Frozen Bakery Products Market is growing at a CAGR of 8.21% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Dawn Food Products, Inc., General Mills, Inc., Bridgford Foods Corporation, Lantmannen, T. Marzetti Company are the major companies operating in Frozen Bakery Products Market.

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