Market Share of Frozen Bakery Industry
The market studied is fragmented due to the presence of domestic and international players. The major players in the industry include Europastry SA, General Mills, Inc., Grupo Bimbo SAB de CV, Aryzta AG, and Lantmännen Unibake. Key players are focusing on product development and innovation to meet consumers' needs by offering a variety of tastes and quality to maintain premiumization. Some significant players also rely on mergers and acquisitions as their key strategy to sustain and secure a leading position in the industry.
Frozen Bakery Market Leaders
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Europastry SA
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General Mills, Inc.
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Aryzta AG
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Lantmännen
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Grupo Bimbo SAB de CV
*Disclaimer: Major Players sorted in no particular order
