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Fresh Pumpkin Market Size (2024 - 2029)

The pumpkin market is experiencing growth driven by factors such as the increasing use of pumpkins in restaurant dishes, the rising popularity of pumpkin seeds for snacking, and heightened awareness of their nutritional benefits. This has led to an expansion in the market size, with China leading in production to satisfy its domestic demand. The United States, as the top importer, relies on Mexico as its primary exporter, although it also imports from Canada, New Zealand, and Guatemala. Despite significant domestic production, the U.S. market remains influenced by these international trade dynamics.

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Market Size of Fresh Pumpkin Industry

Fresh Pumpkin Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 1.60 Billion
Market Size (2029) USD 1.9 Billion
CAGR (2024 - 2029) 2.80 %
Fastest Growing Market North America
Largest Market Asia-Pacific

Fresh Pumpkin Market Analysis

The Fresh Pumpkin Market size is estimated at USD 1.60 billion in 2024, and is expected to reach USD 1.9 billion by 2029, at a CAGR of 2.80% during the forecast period (2024-2029).

  • The pumpkin market is a seasonal yet significant segment of the agricultural economy, particularly in North America, Europe, and Asia Pacific. The global pumpkin market has experienced steady growth, driven by rising consumer interest in seasonal products and health-conscious eating and the influence of cultural events like Halloween and Thanksgiving.
  • Pumpkins are increasingly recognized for their nutritional benefits, being rich in vitamins (A, C, and E), antioxidants, and fiber while being low in calories. This makes them appeal to health-conscious consumers around the world. Therefore, due to their high nutrient and mineral content, the usage of pumpkin seeds as an ingredient in salads has increased, increasing the demand for pumpkins. Besides, the rise in plant-based diets and growing consumer interest in superfoods have fueled demand for pumpkins in forms like purees, soups, smoothies, and snacks. The use of pumpkins in alternative health products, such as pumpkin seed oil, which is rich in essential fatty acids and antioxidants, is also increasing globally. 
  • Globally, China dominates global pumpkin production and stands as the largest pumpkin producer in the world, followed by India, Russia, and Ukraine. China has a high level of domestic output, most of which is consumed to meet its local demand. The country produces over 7 million metric tons of pumpkins annually, making it a key player in the pumpkin market.   
  • Besides, the United States is one of the top importers of pumpkins, according to the ITC Trade map, the United States import of pumpkins was 520,513 metric tons in 2022, which increased to 523,842 metric tons in 2023. The major exporters to the United States are Mexico, Canada, Costa Rica, and Dominican Republic with 89%, 4%, 2.8%, and 1.3% value share in 2023. 

Fresh Pumpkin Industry Segmentation

Pumpkin is a plump, nutritious orange vegetable and highly nutrient-dense food. It is low in calories but rich in vitamins and minerals. The fresh pumpkin market is segmented by geography (North America, Europe, Asia-Pacific, South America, and Africa). The report includes the production analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis. The report offers the market size and forecasts in terms of value in (USD) and volume in (metric tons) for all the segments mentioned above.

Geography
North America
United States
Production Analysis
Consumption Analysis and Market Value
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
Canada
Production Analysis
Consumption Analysis and Market Value
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
Europe
Germany
Production Analysis
Consumption Analysis and Market Value
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
Russian Federation
Production Analysis
Consumption Analysis and Market Value
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
Italy
Production Analysis
Consumption Analysis and Market Value
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
Spain
Production Analysis
Consumption Analysis and Market Value
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
Republic of Moldova
Production Analysis
Consumption Analysis and Market Value
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
Asia-Pacific
Philippines
Production Analysis
Consumption Analysis and Market Value
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
China
Production Analysis
Consumption Analysis and Market Value
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
India
Production Analysis
Consumption Analysis and Market Value
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
South America
Peru
Production Analysis
Consumption Analysis and Market Value
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
Argentina
Production Analysis
Consumption Analysis and Market Value
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
Africa
Malawi
Production Analysis
Consumption Analysis and Market Value
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
Egypt
Production Analysis
Consumption Analysis and Market Value
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
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Fresh Pumpkin Market Size Summary

The pumpkin market is experiencing steady growth, driven by increasing demand in various sectors such as restaurants and processing industries. The rising awareness of the nutritional benefits of pumpkins, along with their favorable pricing for growers, has contributed to this expansion. China leads global production, primarily for domestic consumption, while the United States remains the top importer, relying on exports from countries like Mexico, Canada, and New Zealand. The demand for pumpkin seeds in salads and snacks has further fueled market growth, as has the popularity of pumpkin-based products like dried pumpkin and pumpkin puree in the food services and retail sectors. This trend is particularly evident among millennials in the United States, who are increasingly seeking healthy beverage options, thereby boosting the demand for pumpkin concentrate.

In the Asia-Pacific region, the pumpkin market is supported by government initiatives and favorable agricultural conditions, particularly in China and India. China, as the largest producer, benefits from government programs promoting vegetable production, while India sees increased production due to high prices and government subsidies. The introduction of advanced seed varieties by companies like Enza Zaden is also enhancing crop yields and profitability for growers. These factors, combined with strategic agricultural policies, are expected to sustain the growth of the pumpkin market in these regions over the forecast period.

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Fresh Pumpkin Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Rising Popularity of Cultural Events

      2. 1.2.2 Health and Wellness Trends

      3. 1.2.3 Expansion of Processed and Pumpkin-Flavored Products

    3. 1.3 Market Restraints

      1. 1.3.1 Seasonality of Production

      2. 1.3.2 Climate Vulnerability

    4. 1.4 Value Chain Analysis

  2. 2. MARKET SEGMENTATION

    1. 2.1 Geography

      1. 2.1.1 North America

        1. 2.1.1.1 United States

          1. 2.1.1.1.1 Production Analysis

          2. 2.1.1.1.2 Consumption Analysis and Market Value

          3. 2.1.1.1.3 Import Market Analysis (Volume and Value)

          4. 2.1.1.1.4 Export Market Analysis (Volume and Value)

          5. 2.1.1.1.5 Price Trend Analysis

        2. 2.1.1.2 Canada

          1. 2.1.1.2.1 Production Analysis

          2. 2.1.1.2.2 Consumption Analysis and Market Value

          3. 2.1.1.2.3 Import Market Analysis (Volume and Value)

          4. 2.1.1.2.4 Export Market Analysis (Volume and Value)

          5. 2.1.1.2.5 Price Trend Analysis

      2. 2.1.2 Europe

        1. 2.1.2.1 Germany

          1. 2.1.2.1.1 Production Analysis

          2. 2.1.2.1.2 Consumption Analysis and Market Value

          3. 2.1.2.1.3 Import Market Analysis (Volume and Value)

          4. 2.1.2.1.4 Export Market Analysis (Volume and Value)

          5. 2.1.2.1.5 Price Trend Analysis

        2. 2.1.2.2 Russian Federation

          1. 2.1.2.2.1 Production Analysis

          2. 2.1.2.2.2 Consumption Analysis and Market Value

          3. 2.1.2.2.3 Import Market Analysis (Volume and Value)

          4. 2.1.2.2.4 Export Market Analysis (Volume and Value)

          5. 2.1.2.2.5 Price Trend Analysis

        3. 2.1.2.3 Italy

          1. 2.1.2.3.1 Production Analysis

          2. 2.1.2.3.2 Consumption Analysis and Market Value

          3. 2.1.2.3.3 Import Market Analysis (Volume and Value)

          4. 2.1.2.3.4 Export Market Analysis (Volume and Value)

          5. 2.1.2.3.5 Price Trend Analysis

        4. 2.1.2.4 Spain

          1. 2.1.2.4.1 Production Analysis

          2. 2.1.2.4.2 Consumption Analysis and Market Value

          3. 2.1.2.4.3 Import Market Analysis (Volume and Value)

          4. 2.1.2.4.4 Export Market Analysis (Volume and Value)

          5. 2.1.2.4.5 Price Trend Analysis

        5. 2.1.2.5 Republic of Moldova

          1. 2.1.2.5.1 Production Analysis

          2. 2.1.2.5.2 Consumption Analysis and Market Value

          3. 2.1.2.5.3 Import Market Analysis (Volume and Value)

          4. 2.1.2.5.4 Export Market Analysis (Volume and Value)

          5. 2.1.2.5.5 Price Trend Analysis

      3. 2.1.3 Asia-Pacific

        1. 2.1.3.1 Philippines

          1. 2.1.3.1.1 Production Analysis

          2. 2.1.3.1.2 Consumption Analysis and Market Value

          3. 2.1.3.1.3 Import Market Analysis (Volume and Value)

          4. 2.1.3.1.4 Export Market Analysis (Volume and Value)

          5. 2.1.3.1.5 Price Trend Analysis

        2. 2.1.3.2 China

          1. 2.1.3.2.1 Production Analysis

          2. 2.1.3.2.2 Consumption Analysis and Market Value

          3. 2.1.3.2.3 Import Market Analysis (Volume and Value)

          4. 2.1.3.2.4 Export Market Analysis (Volume and Value)

          5. 2.1.3.2.5 Price Trend Analysis

        3. 2.1.3.3 India

          1. 2.1.3.3.1 Production Analysis

          2. 2.1.3.3.2 Consumption Analysis and Market Value

          3. 2.1.3.3.3 Import Market Analysis (Volume and Value)

          4. 2.1.3.3.4 Export Market Analysis (Volume and Value)

          5. 2.1.3.3.5 Price Trend Analysis

      4. 2.1.4 South America

        1. 2.1.4.1 Peru

          1. 2.1.4.1.1 Production Analysis

          2. 2.1.4.1.2 Consumption Analysis and Market Value

          3. 2.1.4.1.3 Import Market Analysis (Volume and Value)

          4. 2.1.4.1.4 Export Market Analysis (Volume and Value)

          5. 2.1.4.1.5 Price Trend Analysis

        2. 2.1.4.2 Argentina

          1. 2.1.4.2.1 Production Analysis

          2. 2.1.4.2.2 Consumption Analysis and Market Value

          3. 2.1.4.2.3 Import Market Analysis (Volume and Value)

          4. 2.1.4.2.4 Export Market Analysis (Volume and Value)

          5. 2.1.4.2.5 Price Trend Analysis

      5. 2.1.5 Africa

        1. 2.1.5.1 Malawi

          1. 2.1.5.1.1 Production Analysis

          2. 2.1.5.1.2 Consumption Analysis and Market Value

          3. 2.1.5.1.3 Import Market Analysis (Volume and Value)

          4. 2.1.5.1.4 Export Market Analysis (Volume and Value)

          5. 2.1.5.1.5 Price Trend Analysis

        2. 2.1.5.2 Egypt

          1. 2.1.5.2.1 Production Analysis

          2. 2.1.5.2.2 Consumption Analysis and Market Value

          3. 2.1.5.2.3 Import Market Analysis (Volume and Value)

          4. 2.1.5.2.4 Export Market Analysis (Volume and Value)

          5. 2.1.5.2.5 Price Trend Analysis

Fresh Pumpkin Market Size FAQs

The Fresh Pumpkin Market size is expected to reach USD 1.60 billion in 2024 and grow at a CAGR of 2.80% to reach USD 1.9 billion by 2029.

In 2024, the Fresh Pumpkin Market size is expected to reach USD 1.60 billion.

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