Fresh Pumpkin Market Analysis
The Fresh Pumpkin Market size is estimated at USD 1.64 billion in 2025, and is expected to reach USD 1.89 billion by 2030, at a CAGR of 2.8% during the forecast period (2025-2030).
- The pumpkin market is a seasonal yet significant segment of the agricultural economy, particularly in North America, Europe, and Asia Pacific. The global pumpkin market has experienced steady growth, driven by rising consumer interest in seasonal products and health-conscious eating and the influence of cultural events like Halloween and Thanksgiving.
- Pumpkins are increasingly recognized for their nutritional benefits, being rich in vitamins (A, C, and E), antioxidants, and fiber while being low in calories. This makes them appeal to health-conscious consumers around the world. Therefore, due to their high nutrient and mineral content, the usage of pumpkin seeds as an ingredient in salads has increased, increasing the demand for pumpkins. Besides, the rise in plant-based diets and growing consumer interest in superfoods have fueled demand for pumpkins in forms like purees, soups, smoothies, and snacks. The use of pumpkins in alternative health products, such as pumpkin seed oil, which is rich in essential fatty acids and antioxidants, is also increasing globally.
- Globally, China dominates global pumpkin production and stands as the largest pumpkin producer in the world, followed by India, Russia, and Ukraine. China has a high level of domestic output, most of which is consumed to meet its local demand. The country produces over 7 million metric tons of pumpkins annually, making it a key player in the pumpkin market.
- Besides, the United States is one of the top importers of pumpkins, according to the ITC Trade map, the United States import of pumpkins was 520,513 metric tons in 2022, which increased to 523,842 metric tons in 2023. The major exporters to the United States are Mexico, Canada, Costa Rica, and Dominican Republic with 89%, 4%, 2.8%, and 1.3% value share in 2023.
Fresh Pumpkin Market Trends
Increase in Various Food and Beverage Applications of Pumpkin drives Production
Pumpkins are growing in high quantities due to the high demand for pumpkins from processing industries for different purposes. For instance, dried pumpkin is widely consumed by the food services sector, such as bakeries and quick-service restaurants, to cook dishes instantly. Moreover, as dried pumpkin is intact with several nutrients such as Vitamin A, C, E, and B12, it is highly popular among retail consumers for home use as it helps make quick meals at home with no food preparation time. Another form of use of pumpkin is pumpkin puree which is widely used for making different beverages, such as juices and alternatives to coffee. For instance, millennials and the young population in the United States are increasing their consumption of healthy drinks, which is propelling the demand for pumpkin powder.
Besides, canned pumpkin puree products are largely used in baked goods, soups, and baby food. The convenience and versatility of canned pumpkins have contributed to its popularity not only for home cooking but also in the food service industry. Also, with pumpkins being rich in vitamins and minerals, they are commonly used in baby food products. The rise of organic baby food brands has contributed to increased demand for pumpkin as a primary ingredient. Consequently, the increasing use of pumpkins in various food and beverage applications has significantly driven production.
The rise of various food and beverage applications for pumpkins has significantly increased global demand, pushing production beyond traditional harvest seasons. From beverages like pumpkin spice lattes to bakery products, soups, and health foods, the versatility of pumpkins has made them a key ingredient in both mainstream and niche markets. This broad application is leading to sustained increase in pumpkin production, with farmers and processors adapting to meet the year-round and global demand for this highly adaptable crop. According to FAOSTAT, globally pumpkin produced 22,259,179.24 metric tons in 2019, which increased to 22,806,320.54 metric tons in 2022.
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Asia-Pacific Dominates the Pumpkin Market
Asia-Pacific region dominates the global pumpkin market in terms of both production and consumption. Several factors contribute to this dominance, including favorable climatic conditions for growing pumpkins, traditional culinary uses, and growing demand driven by health-conscious consumers and an expanding middle class. China is the world’s largest producer of pumpkins and squash, accounting for a significant portion of global production. For instance, according to FAOSTAT, China's pumpkin production was 7,371,277.49 metric tons in 2020, which increased to 7,377,604.84 metric tons in 2022. Other countries in the region, such as India and Bangladesh, also have substantial pumpkin production, contributing to the region’s dominance. Further, favorable climatic conditions, particularly in tropical and subtropical regions of Asia, allow for multiple harvests per year, further enhancing production levels.
Besides, China and India are also leading exporters of pumpkin, which are in high demand in the health food markets of Europe and North America. For instance, according to the ITC Trade Map, Indian pumpkin exported 14,768 metric tons in 2023 from 11,026 metric tons in 2022. Canada, the United Kingdom, Germany, France, and the Netherlands are the major importers of pumpkins from India. Pumpkins are deeply ingrained in the traditional cuisines of many Asia-Pacific countries, where they are used in a variety of dishes such as soups, curries, and desserts. In countries like China, India, Japan, and Thailand, pumpkins are a staple ingredient in everyday cooking, which has led to high domestic demand. Further, in Japan, the kabocha squash, a type of pumpkin, is especially popular in both savory dishes and desserts, and its use in tempura, soups, and stews is widespread.
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Fresh Pumpkin Market News
- May 2024: East-West Seed India launched YieldPro 169, a semi-bushy, high-vigor hybrid pumpkin for Smallholder Farmers. With its unique features, YieldPro 169 promises to revolutionize pumpkin farming by offering a higher yield per acre due to increased plant population, excellent virus tolerance, early harvesting of existing varieties, and adaptability to various climates and soils.
- October 2022: In Arunachal Pradesh, India, the state government's zero-tolerance policy against illegal farming of Opium resulted in growers cultivating more pumpkins for higher profits.
- September 2021: Chia Tai Company Limited developed a new pumpkin variety Thong Siam Pumpkin, Thailand's first resistance to viruses.
Fresh Pumpkin Industry Segmentation
Pumpkin is a plump, nutritious orange vegetable and highly nutrient-dense food. It is low in calories but rich in vitamins and minerals. The fresh pumpkin market is segmented by geography (North America, Europe, Asia-Pacific, South America, and Africa). The report includes the production analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis. The report offers the market size and forecasts in terms of value in (USD) and volume in (metric tons) for all the segments mentioned above.
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| China | Production Analysis | |||
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| Africa | Malawi | Production Analysis | ||
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| Egypt | Production Analysis | |||
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Pumpkin Market Research FAQs
How big is the Fresh Pumpkin Market?
The Fresh Pumpkin Market size is expected to reach USD 1.64 billion in 2025 and grow at a CAGR of 2.80% to reach USD 1.89 billion by 2030.
What is the current Fresh Pumpkin Market size?
In 2025, the Fresh Pumpkin Market size is expected to reach USD 1.64 billion.
Which is the fastest growing region in Fresh Pumpkin Market?
North America is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Fresh Pumpkin Market?
In 2025, the Asia-Pacific accounts for the largest market share in Fresh Pumpkin Market.
What years does this Fresh Pumpkin Market cover, and what was the market size in 2024?
In 2024, the Fresh Pumpkin Market size was estimated at USD 1.59 billion. The report covers the Fresh Pumpkin Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Fresh Pumpkin Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Pumpkin Industry Report
Statistics for the 2025 Fresh Pumpkin market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fresh Pumpkin analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
