Market Trends of Fresh Mushrooms Industry
Rising Health Consciousness to Propel Mushroom Consumption
Mushrooms, known for their low-calorie content, are packed with essential vitamins, minerals, and antioxidants, making them a valuable dietary addition. For instance, mushrooms treated with ultraviolet light emerge as a potent vitamin D source, vital for bone and immune health. Each mushroom variety has its distinct nutritional attributes; Crimini mushrooms, for instance, are a notable zinc source. Zinc is crucial for strengthening the immune system and ensuring optimal growth in infants and children. The expanding vegan population, combined with the rising trend of mushrooms as a meat alternative, is poised to drive market growth. According to Food and Agriculture Organization (FAO), global mushroom production increased from 42.9 million metric tons in 2020 to 48.3 million metric tons in 2022 due to the the huge benefits of mushrooms globally. These factors are boosting the demand for mushrooms in the consumers and tend to grow in the following years.
In 2022, the Canadian Government invested up to USD 344,100 in the Canadian Mushroom Growers' Association (Mushrooms Canada). This funding, channeled through the Agri Marketing Program, seeks to stimulate growth in Canada's mushroom sector. The allocated funds aim to raise awareness among consumers and stakeholders regarding the nutritional advantages of mushrooms. The primary objective of this initiative is to maintain and boost the demand and consumption of Canadian mushrooms, both within Canada and in the United States through industry-led promotional activities.
Asia-Pacific Dominates the Market
The Asia-Pacific region dominates the fresh mushroom market, with China leading as both a major consumer and producer. In 2022, China accounted for over 80% of the global fresh mushroom production. Other significant markets in the Asia-Pacific include Japan, India, Malaysia, and South Korea. South Korea, with its multitude of producers, often sees lower domestic prices. As a result, these producers are increasingly exploring opportunities in the international arena. Following the Asia-Pacific, Europe, America, and Africa emerge as other significant producers of fresh mushrooms.
In addition to seeking international markets, key countries are using automation to boost efficiency. For instance, machinery powered by artificial intelligence is now automating the traditionally labor-intensive task of cutting mushrooms. This innovation aims to cut down the workforce from over 150 workers in production and packaging, allowing for larger quantities of mushrooms to be processed in a shorter timeframe. According to the Food and Agriculture Organization (FAO), China's mushroom production reached 45.4 million metric tons in 2022, showing an increase from the previous year
Japan leads the world in matsutake mushroom consumption, keeping almost its entire domestic harvest for local use and importing substantial amounts from China. According to Japan's Agriculture Ministry, middle-class consumers in China are increasingly acquiring a taste for matsutake mushrooms, primarily due to their health benefits. This surging demand is poised to boost the regional market in the coming years.
