Fresh Durian Market Analysis
The Fresh Durian Market size is estimated at USD 10.78 billion in 2025, and is expected to reach USD 16.89 billion by 2030, at a CAGR of 9.4% during the forecast period (2025-2030).
- The fresh durian market is supported by factors like farmers' interest in durian production due to high-income returns through durian production and increasing health consciousness among the people. According to a 2023 report by HSBC Bank, global durian demand has surged by 400% in the past two years, with China accounting for 91% of the total demand.
- Over the long run, the durian market is anticipated to grow enormously due to increased consumer demand across the regions. Although China is undoubtedly a dominant consumer of durians, due to the late increase in awareness regarding the health benefits of the fruit, the demand for the fruit is rising from other European, Arab, and American countries. Further, the product has gained popularity in the food industry as a flavoring agent. Consumers are willing to experiment with different foods, including products with exotic flavors.
- Asia-Pacific occupied the largest share of the fresh durian market, with Thailand contributing the major chunk of the market share. Asia-Pacific is the fastest-growing region for fresh durian, driven by the increasing popularity of the Mon Thong variety in China and the expansion of the Mustang variety in Malaysia's specialized stores and street markets.
Fresh Durian Market Trends
Expanding Trade Market for Durians
The global trade of durian fruit is dominated by two countries, whereby China dominates the import activities with a value of USD 7.1 million. In contrast, Thailand dominated the exports with a value of USD 4.06 million, followed by China with USD 0.35 million in 2023. China's durian market is expanding rapidly, with most durian imported from Thailand. Hong Kong, Taipei, Singapore, and the United States follow this.
However, rising awareness related to the health benefits of durian fruit, such as blood sugar control, reducing the risk of cancer, antioxidants, antidepressants, and anti-aging properties, among consumers is prompting the demand across the countries. Thus, the demand for fruits is expanding beyond China.
Durian and mangosteen are very popular among European customers. With a good market response from Europe, Thai exporters such as Kodanmal Group Co. Ltd are expanding their export range to other regions such as the United States, Europe, and the Middle East with all the necessary quality certifications. The fresh fruits are exported to the United Kingdom, and TT Meridian is the regular importer of durian in the country, which imports 3 to 4 tons every week, projecting its importance.
As per the Food and Agricultural Organization, in 2023, more than 90% of global durian exports were supplied by Thailand and about 3% each by Vietnam and Malaysia. On the other hand, China procures 95% of total global durian exports, followed by Singapore with a 3% share.
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Asia-Pacific is the Largest and Fastest-Growing Region
Asia-Pacific is leading not only in production but also in terms of consumption, which essentially arises from China. Average trade unit values have increased steadily over the past 10 years in this region, with annual averages reaching around USD 5,000 per metric ton on import in 2022, a multiple of the value achieved by bananas and other tropical fruits. A new-found demand for the Malaysian Mustang King variety's creamy texture and the ever-growing demand for Mon Thong is observed in China.
Durian has become an increasingly popular fruit across Asia, and efforts are underway to develop it in the untapped Japanese market. The Japan Durian Promotion Association plans to help increase demand among Japanese consumers, increase imports, and even build production in Japan as the temperatures in Okinawa are warm enough to grow durians.
With an expanding base of health-conscious consumers and middle-income households, the durian market is further expected to boost the country as the fruit is a rich source of nutrients such as iron, vitamin C, and potassium. The demand for the fruit has reportedly emerged as an essential topping on pizzas and hotpot broths, along with increased usage of durian pulps and pastes in the foodservice industry. Thus, the fresh durian market is expected to grow rapidly in the region.
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Durian Market News
- April 2024: The Prime Minister of Thailand stated that they are taking necessary actions, such as focusing on shortages in cold storage, and also requested officials to ensure proper cultural practices are followed in durian cultivation by targeting an 8% increase in exports for the year.
- January 2023: CP Group, one of Thailand’s top agrifood brands, collaborated with the Agricultural Research Development Agency and Huawei Cloud to develop quality inspection systems using infrared sensors and cloud-based artificial intelligence to evaluate the quality of durians.
- November 2022: In Vietnam, the Ministry of Agriculture and Rural Development's Department of Crop Production and the Dak Lak Department of Agriculture and Rural Development collaborated to organize a training course to establish durian growing areas and packaging facilities in the Central Highlands to serve exports to China.
- September 2022: A new Malaysian brand launched "snow-skinned" durian mooncakes in China with the joint support of Alibaba and the Consulate General of Malaysia in Shanghai, with the product set to arrive on Chinese people's dining tables during the upcoming Mid-Autumn Festival.
Fresh Durian Industry Overview
Durian, also known as the "King of Fruits" in Southeast Asia, is an oblong-shaped fruit with spikes. The fresh durian market includes production analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis. The market is segmented into geography (North America, Europe, Asia-Pacific, and Middle East and Africa). The report offers market estimation and forecasts in volume (metric tons) and value (USD) for the fresh durian market.
| Geography (Production Analysis, Consumption Analysis by Value and Volume, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis) | North America | United States | |
| Canada | |||
| Europe | Netherlands | ||
| France | |||
| United Kingdom | |||
| Italy | |||
| Germany | |||
| Asia-Pacific | China | ||
| Thailand | |||
| Malaysia | |||
| Philippines | |||
| Japan | |||
| Middle-East and Africa | United Arab Emirates | ||
| Saudi Arabia | |||
| South Africa | |||
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Durian Market Research FAQs
How big is the Fresh Durian Market?
The Fresh Durian Market size is expected to reach USD 10.78 billion in 2025 and grow at a CAGR of 9.40% to reach USD 16.89 billion by 2030.
What is the current Fresh Durian Market size?
In 2025, the Fresh Durian Market size is expected to reach USD 10.78 billion.
Which is the fastest growing region in Fresh Durian Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Fresh Durian Market?
In 2025, the Asia-Pacific accounts for the largest market share in Fresh Durian Market.
What years does this Fresh Durian Market cover, and what was the market size in 2024?
In 2024, the Fresh Durian Market size was estimated at USD 9.77 billion. The report covers the Fresh Durian Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Fresh Durian Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Durian Industry Report
The global durian market, often referred to as the "King of Fruits" in Southeast Asia, is experiencing significant growth, driven by its unique aroma and increasing applications in the food industry. The market size and market share of durian are expanding as it is available in fresh, dried, and canned forms, and is creatively used in various culinary applications from soft drinks to confectionery items. Durian's pulp is particularly valued for its long shelf life and versatility in dishes.
Predominantly consumed fresh in Asia, especially in Thailand and Malaysia, durian is rich in nutrients such as vitamins and antioxidants, offering health benefits like blood sugar control and anti-aging effects. This has led to a robust market growth, with the Asia-Pacific region leading in production and consumption. Internationally, its popularity is spreading to European and North American markets due to its health benefits and culinary adaptability.
The market analysis indicates that the increasing interest in durian's processed forms like powder, puree, and pulp is set to further diversify and grow the global market. Supermarkets are leading the distribution, but online platforms are rapidly gaining ground due to their convenience. The market report and market research show that the industry outlook is promising, with a positive market forecast and market trends indicating continuous growth.
Industry reports and industry analysis highlight that the market leaders are capitalizing on the growing demand. The market segmentation by geography (North America, Europe, Asia-Pacific, and Middle East and Africa) provides a comprehensive market overview. The industry size and industry statistics suggest that durian's market value is increasing, supported by strong market data and market review.
The market predictions and market outlook are optimistic, supported by detailed industry research and industry information. The report example and report pdf available from Mordor Intelligence™ Industry Reports provide further insights into the market. Research companies are closely monitoring the market's growth rate and industry trends, ensuring that the industry sales remain strong.
