Fresh Berries Market Analysis
The Fresh Berries Market size is estimated at USD 27.54 billion in 2025, and is expected to reach USD 33.03 billion by 2030, at a CAGR of 3.70% during the forecast period (2025-2030).
Wide usage of fresh berries in food and beverage, cosmetic and personal care, and dietary supplements industries are supporting the market growth. Additionally, the market value for natural and organic cosmetics and personal care is increasing at a faster pace which is expected to increase the usage of berries in the cosmetics industry even more.
An increase in health consciousness among people is the key growth driver of fresh berries. Various nutrients present in fresh berries such as protein, potassium, magnesium, copper, manganese, iron, and vitamin B6 are increasing their demand in many countries, especially the United States and the United Kingdom, hence it is leading to high import. For instance, according to the ITC Trade Map, the strawberry import value of the United Kingdom was 286.2 USD million in 2023 with an increase of 24.3 USD million compared to 2022 which accounted for 261.9 USD million.
North America is the largest market, and Asia-Pacific is anticipated to be the fastest-growing market for fresh berries across the world during the forecast period. Mexico has seen a huge surge in raspberry production, making it one of the largest exporters in the world. Therefore, the increased consumer demand across various countries has resulted in increased production in the major producing countries globally.
Fresh Berries Market Trends
Increasing Export of Berries from United States is Driving the Market
Rising consumer demand and growing awareness of the health benefits of berries catalyzing the export of fresh, and healthy produce helping to expand the market of the United States. In the United States, raspberries are grown and exported mainly in red, and black varieties. In 2021, the US exported a total of 22.1 thousand metric tons of fresh raspberries valued at USD 154 million. According to the USDA, the United States mainly exports fresh raspberries to Mexico accounting for nearly 90 percent of the total.
Furthermore, Michigan was the nation’s leading producer of cultivated blueberries, followed by Washington, Oregon, and Georgia. According to FAOSTAT, the United States' production of blueberries has increased to 345,960 metric tons in 2021, from 315,520 metric tons in 2020. With the growing production of blueberry, the exports from the country have grown in the last few years.
Also, California and Florida are the top two strawberry-producing states, with California producing over 91 percent of the entire strawberry crop in 2021. As per the Florida Strawberry Growers Association, Florida majorly produces the domestic winter strawberry crop. This has led to export growth in strawberry. According to ITC Trademap, the export value of fresh berries from the United States has increased to USD 1,441.5 million in 2023 from USD 1,168.9 million in 2019. Therefore, growing production of berries, the widening exporting opportunities and diversifying export destinations are anticipated to drive the growth of the market in the coming years.
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Growing Production of Fresh Berries in China
Asia-Pacific leads the production of fresh berries, with a huge share of global consumption. China and Japan are leading countries in the production of fresh berries in this region. The yield of blueberries in Central Asian countries is likely to boost the production of berries, given the climate of the region provided that the varieties are correctly selected and the technology is observed. In addition, blueberries can be harvested in the region in a very favorable period for exports. Further, the demand for berries in the global market is quite large, and the labor cost is relatively low in Asia. Therefore, the potential for growing blueberries, as well as other types of berries, remains quite high in this region.
According to the Food and Agriculture Organization, the total production of berries has increased gradually over the years across major producing countries. As per the China Horticulture Board, China is the largest producer of fresh berries in the world. For instance, according to FAOSTATS, it produced 3.36 million metric tons of fresh strawberries in 2022. Similarly, the production quantity for strawberries in Japan was 0.16 million metric tons in 2022, according to FAOSTATS.
Apart from strawberries and blueberries, blackberries also hold relevance in the Asia-Pacific region. Having a lot of experience in growing many blackberry varieties, various production regions have focused on different varieties. Majority of the area in China is focused to producing semi-erect blackberry, mainly seedlings of ‘Hull Thornless’ and ‘Chester Thornless.’ The remaining area is planted with ‘Shawnee’ and the trailing ‘Boysen,’ ‘Marion,’ and ‘Siskiyou.’
Similarly for cherries Bohai Bay area, Lanzhou-Lianyungang Railway region, and the Southwest and Northwest highlands are the three major production areas. Shandong Province is the largest cherry production area in China. It is part of the Bohai Bay area. According to FAOSTATS, the production of fresh cherries in China was 35,730.83 metric tons and in Japan the production quanity for cherries was 16,100 metric tons. Hence, the increase in the usage of different modern technologies by farmers and the suitable climate of the region will drive the market for berries in the forecast period.
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Fresh Berries Market News
- October 2023: Naturipe Farms has launched the “Sweet Selections” premium berries line. The Sweet Selections line featured Naturipe’s proprietary berry varieties that were meticulously bred and selected for high flavor and overall eating experience.
- May 2022: Driscoll launched Tropical Bliss, a new premium strawberry line that will join the company's high-flavor strawberry collection, which also includes Sweetest Batch and Rosé Berries.
Fresh Berries Industry Segmentation
A berry is a small, pulpy, and edible fruit. Berries are bright-colored and sweet or sour. Berries are a good source of fiber, antioxidants, vitamin C, vitamin K, and manganese. The report presents a wide-ranging analysis of the market size of the fresh berries market globally. The following have been included in the study - strawberries, blueberries, cranberries, blackberr ies, gooseberries, and other berry kinds. The fresh berries market is segmented by geography (North America, Europe, Asia-Pacific, South America, and Africa). The report includes the Production analysis (volume), consumption analysis (volume and value), import analysis (volume and value), export analysis (volume and value), and price trend analysis. The report offers the market size and forecasts regarding value (USD) and volume (metric tons) for all the above segments.
| Geography (Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis) | North America | United States | |
| Canada | |||
| Europe | Germany | ||
| United Kingdom | |||
| France | |||
| Spain | |||
| Netherlands | |||
| Poland | |||
| Asia-Pacific | China | ||
| Australia | |||
| India | |||
| Japan | |||
| South America | Brazil | ||
| Argentina | |||
| Africa | South Africa | ||
| Egypt | |||
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Fresh Berries Market Research FAQs
How big is the Fresh Berries Market?
The Fresh Berries Market size is expected to reach USD 27.54 billion in 2025 and grow at a CAGR of 3.70% to reach USD 33.03 billion by 2030.
What is the current Fresh Berries Market size?
In 2025, the Fresh Berries Market size is expected to reach USD 27.54 billion.
Which is the fastest growing region in Fresh Berries Market?
North America is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Fresh Berries Market?
In 2025, the Asia-Pacific accounts for the largest market share in Fresh Berries Market.
What years does this Fresh Berries Market cover, and what was the market size in 2024?
In 2024, the Fresh Berries Market size was estimated at USD 26.52 billion. The report covers the Fresh Berries Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Fresh Berries Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Berries Industry Report
The global Fresh Berries Market is experiencing rapid growth, driven by an increase in health consciousness and a demand for nutritious, organic produce. This market, rich in vitamins, minerals, and antioxidants from popular berries like strawberries, raspberries, blueberries, and blackberries, is expanding due to consumer awareness of health benefits and year-round availability facilitated by advances in agriculture and supply chains. Market segmentation reveals a significant trend toward organic berries due to the push for pesticide-free products. Geographically, while North America and Europe are current leaders in consumption, the Asia-Pacific region is anticipated to see the quickest growth due to rising urbanization and incomes. The versatility of berries in products from jams to health foods continues to push their demand. For detailed insights into the berries market share, size, and projected growth, a comprehensive analysis is available for free download from Mordor Intelligence™ Industry Reports.
