Market Trends of Freeze Dried Fruits and Vegetables Industry
This section covers the major market trends shaping the Freeze Dried Fruits & Vegetables Market according to our research experts:
Rising Demand for Ready-to-Cook Meals and Healthy Snacking Options
The market is witnessing enhanced demand for ready-to-cook meals or ready-to-consume foods as these can be easily incorporated into the daily routines and lifestyles of consumers. Healthy products with enhanced shelf-life are being greatly demanded, especially after the COVID-19 pandemic, leading to increased consumption of processed (comfort) food. Freeze-dried fruits and vegetables are greatly adopted these days to maintain a healthy weight and minimize the risk of cardiovascular disorders, liver, colon cancer, etc. Consumers are greatly demanding healthy snacks to improve their mental and physical well-being. As fresh-dried fruits and vegetables offer a healthy snacking option, offering fresh flavor and nutrients, is thereby expected to increase the sales of such products in the market. Furthermore, prominent manufacturers in the market are launching innovative products in the freeze-dried fruits and vegetable segment to enhance their market shares. For instance, in October 2021, Brothers-All-Natural, launched freeze-dried fuji apple and mango fruit crisps in a sharable pouch. Therefore, the rising awareness of the health benefits of freeze-dried fruits and vegetables on consumer health coupled with the prolonged shelf-life of such products is expected to bode well for market growth.
Asia-Pacific is a Dominant Market
Consumers in the Asian market are inclined towards healthy product formulations with innovative ingredients. The abundance of raw materials coupled with rising food and beverage industry growth in the emerging market of Asia-Pacific such as India, China, and South Korea is expected to support market growth. Prominent manufacturers in the market are expanding their regional presence to gain a larger market share.
The rising demand for foods requiring minimum preparation is influencing the freeze-dried fruits and vegetable market in the Asia-Pacific region since they can be easily incorporated into the diet. China is the largest market for freeze-dried fruits and vegetables in the Asia-Pacific region, serving as a prominent hub for major players to strengthen their foothold in the market. Furthermore, during the past few years, the demand for natural food flavors, including natural fruit flavors has increased among Asia-Pacific consumers due to the influence of western-style cooking, which can be observed in the growing import of flavoring products, along with rising consumption. Therefore, all the above-mentioned factors are supporting the market growth of the freeze-dried fruits and vegetable market in the Asia-Pacific region.
