Market Trends of France Ridesharing Industry
Rise in Demand for Carpool and Bike Pool Services is Expected to Drive the Market Growth
- A significant increase in the preference for carpool and bikepool services among regular office commuters is the major factor contributing to the growth of ridesharing services. In addition, the rise in the services offered by the leading market players, including BlaBlaCar, Uber, and goCarShare, and the option to choose convenient pick-up and drop locations are encouraging users to opt for ridesharing services.
- Ridesharing services rely on mobile applications to connect passengers with drivers. As internet penetration increases, more people have access to smartphones and can easily download and use ridesharing apps. The convenience of booking rides through mobile apps becomes more accessible with widespread internet access.
- According to StatCounter, as of June 2023, more than 50 percent of internet traffic in France came through mobile phones. Computers, Desktop and laptops' share of internet traffic was approximatly 44 percent. Other devices, such as tablets, accounted for about three percent of overall web traffic in France.
- Furthermore, ridesharing service providers offer advantages such as affordable pick-up and drop-off, co-passenger information, economical ride fares, and higher convenience than traditional transport service providers.
- In addition, several service providers offer various facilities, discounts, and offers, such as monthly passes on shared rides, to decrease the expenses of daily commuters. Thus, the rise in demand for carpooling and bikepool services collectively drives the ridesharing market's growth.
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Dynamic Membership Type Segment is Expected to Hold Significant Market Share
- Dynamic subscription models may offer users flexibility regarding the number of rides they can take within a specific period. This flexibility allows users to adapt subscriptions to their changing transportation needs.
- Dynamic ridesharing offers carpoolers considerably more flexibility than conventional programs. Travelers can provide or request rides just minutes before their desired departure times or make scheduled appointments for one-time, one-way trips.
- The dynamic ridesharing service is based on a mobile application that allows people to make real-time arrangements for sharing car rides in an urban area, both as drivers and passengers. A smart matching algorithm would offer, in a short period, the best matching between the driver and the passenger, learning from users’ feedback and improving its suggestions over time to better fulfill users’ expectations.
- Domestic and international tourists often rely on ridesharing services for convenient transportation during their stays. Dynamic subscription models can provide them with flexibility and cost predictability, making it an attractive and convenient option for exploring the city or communicating between their hotel and tourist attractions.
- According to Insee, the number of overnight hotel stays in France, in July 2023, hotel establishments in France recorded approximately 13.6 million overnight stays by domestic guests. Meanwhile, overnight stays by inbound travelers reached about 9.5 million that month.
