Market Trends of France Protein Industry
Plant-based Proteins are Gaining Prominence Among Consumers
A rising emphasis on health and wellness in France drives consumers to explore plant-based protein sources. Often viewed as healthier than animal-derived counterparts, plant proteins boast lower saturated fat content and offer notable health benefits. The country's popularity of vegetarian and vegan lifestyles has amplified the demand for these proteins. Moreover, heightened awareness of animal welfare concerns has prompted many French consumers to cut back on animal products, favoring plant-based proteins as a more ethical alternative.
The vegan and flexitarian lifestyles are gaining traction. French food businesses are adapting by integrating plant proteins, like pea isolates and textured pea protein, into their offerings. A 2022 study by Glanbia Nutritionals highlighted that 34% of the French population identified as flexitarian. Notably, pea protein can either extend or serve as a complete substitute for ground meat in various canned meat products, including casseroles, chili, spaghetti sauces, and stews. Further, in 2022, PLOS.org highlighted that French consumers engaged in fitness activities like cycling, swimming, gymnastics, and mountain sports. As these consumers pivot toward plant-based sports nutrition, manufacturers are responding by integrating plant proteins like peas, soy, and other plant proteins into their offerings. Consequently, companies like Cargill and Roquette are channeling investments into pea protein, recognizing it as a low-allergen alternative.
As Sports Participation Rates Rise, Protein-based Supplements Demand is Increasing
A rising enthusiasm for fitness, sports, and holistic health has spurred a heightened demand for protein supplements in France. These supplements are frequently utilized by athletes, bodybuilders, and fitness aficionados to enhance muscle recovery, promote growth, and boost overall physical performance. Bodybuilders and fitness enthusiasts widely favor protein supplements for their benefits on muscle development, metabolism, energy levels, cardiovascular health, and weight management. Additionally, the rising membership in gyms and health clubs fuels the growing interest in these supplements. According to a EuropeActive report, in 2023, France had more than 4.7 million gym members. Protein supplements have been proven to be an important source of nutrition to enhance exercise and athletic performance. Manufacturers and suppliers promote protein supplements, sometimes “ergogenic aids,” by claiming they increase strength or endurance, improve exercise efficiency, attain a performance goal quickly, and improve tolerance for more intense physical training.
With the growing working population and busier lifestyles, grab-and-go protein products have become the top choice for consumers who need high protein. Whether at work, the gym, or outdoors for activities like jogging or hiking, portable protein bars and ready-to-drink protein beverages provide convenience, driving the market's growth. Overall, the growing emphasis on health-conscious living and nutrition has fueled the rising popularity of protein supplements. Acknowledged as essential for overall well-being, protein supplements provide a convenient means for consumers to meet their nutritional needs.
