Market Trends of France Pouch Packaging Industry
Stand-up Pouches to Witness Growth
- The surge in demand for pouch packaging for food and healthcare, among other end-user industries, coupled with the convenience and cost-effectiveness of stand-up pouches, is fueling their widespread adoption. Stand-up pouches, requiring less material for production, translate to lower packaging costs, thereby bolstering profit margins for end-use companies.
- The country has various major and domestic players offering a range of stand-up pouches based on the requirements of the end-user industries. For instance, Deltasacs provides customized conventional stand-up pouches manufactured in France for customers, which are versatile stand-up pouches for safeguarding and preserving food products. This pouch, crafted from polyester and polyethylene, offers robust barriers against odors, oxygen, and moisture. Deltasacs offers a bio-based alternative, further underlining its commitment to sustainability. The pouch's lightweight and compact design not only ensures ease of transport but also aids in reducing both CO2 emissions and transportation expenses.
- Stand-up pouches preserve aromas and shield the contents from external odors during distribution. As the industry pivots toward packaging that maintains the freshness and natural essence of foods, standard pouches emerge as a favored choice for many applications, from various foods such as snacks and confectionery to liquid packaging. According to Eurostat, the revenue from manufacturing food products is rising in France. In 2023, the manufacture of dairy products was expected to reach USD 56.4 billion, from USD 54.16 billion in the previous year. The manufacture of bakery and farinaceous products is expected to reach USD 35.97 billion in 2023, which was USD 34.65 billion in 2022. The rise in manufacturing is expected to drive the market’s growth.
- In March 2023, TotalEnergies, a French multi-energy food company, collaborated with COLINES, an extrusion line manufacturer, to introduce an innovative, unlaminated, and recyclable stand-up pouch. Together, they developed a Machine Direction Orientation (MDO) film designed explicitly for food-contact applications. This MDO film was crafted using COLINES' Polycast cast line and their MDO line. Such partnerships are expected to further push the demand for stand-up pouches.
- Moreover, the materials used in pouches enhance product durability, minimizing the risks of shattering, breakage, and tearing during transportation and on the shop floor. As retail shelf space becomes increasingly competitive, supermarkets favor these flexible, damage-resistant options for their enhanced shelf presence.
Understand The Key Trends Shaping This Market
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Food Industry Expected to Drive Growth
- Food industry manufacturers increasingly seek lightweight, protective, visually appealing, and high-barrier packaging. This trend is set to boost sales in the confectionery packaging market. The multi-sensory experience associated with confectionery packaging entices purchases and significantly influences the market's growth trajectory.
- Flexible pouches, known for their convenience, are becoming the go-to choice for consumers and producers in the baked goods and snack foods segment. Factors like hectic lifestyles, a rising number of women in the workforce, and increased industrialization have collectively fueled the global demand for ready-to-eat packaged snacks over the last decade.
- Recently, heightened production and consumption have propelled demand for meat. A rising emphasis on consumer-friendly packaging and enhanced product preservation further fuels this growth. Consequently, meat packaging solutions are becoming viable and cost-effective.
- According to Eurostat, the revenue from the production of meat and poultry products in France was expected to reach USD 12.24 billion in 2023, up from USD 11.49 billion in 2020. This trend highlights the mounting hygiene awareness and pressing demand for packaging that prolongs shelf life while preserving the inherent qualities of meat.
- Consumers are increasingly favoring nutrient-dense dairy products to meet their nutritional needs. This shift is expected to drive the market’s growth. Pouch packaging, known for its convenience and portability, not only appeals to retail consumers but also boasts a lower carbon footprint compared to traditional rigid packaging. Moreover, it is gaining traction in the e-commerce sector. Notably, the market is experiencing a surge in investments, specifically in aseptic packaging, targeting cheese and other dairy beverages.
