Market Trends of France Online Accommodation Industry
This section covers the major market trends shaping the France Online Accommodation Market according to our research experts:
Rising Internet Usage Pushing Customers Towards Online Accommodation in France.
Internet usage in France is growing significantly every year. Between 2015 and 2020, the share of people in France who declared using the internet every day increased by 22%, going from 68% to 83% in the last examined year, and the share of people who never used the internet declined from 16% in 2015 to 7% in 2020.
The ease of accessing information using the internet has resulted in a move away from traditional tourism industry modes such as travel agencies, as potential consumers can easily find travel destination information on the internet. The COVID-19 pandemic has further boosted the importance of internet connections to the accommodation market. This transformation from traditional booking to online booking reduced the capital investment in businesses and improved the user experience, transaction efficiency, and customer satisfaction.
Rise in Sustainable Travel and Ecotourism in France
Eco-friendly accommodation bookings are preferred in France in most of the cities. Many hotels in France have undertaken measures to preserve the environment, and those that have are awarded a green label, The label rewards hotels that take an environmental approach to water, energy, and waste and help raise the awareness of their guests. Hotels are increasingly under pressure to react to the environmental changes and are actively informing customers about the factors that are making a difference in meeting the Climate Change challenges.
