Market Trends of France Gluten-free Food and Beverage Industry
This section covers the major market trends shaping the France Gluten-free Food & Beverage Market according to our research experts:
Increasing Demand for Gluten-free Food Products
The market for gluten-free food and beverage products has undergone a radical change from being considered specialty niche products to becoming mainstream products. Millions of consumers in France have started purchasing gluten-free products, not only because of being diagnosed with celiac disease but also due to the general perception of maintaining better health. The current trend of free-from product consumption has given further impetus to the gluten-free food and beverage market in the country.
Growth in the Beverages Segment of the Market
The market is mainly driven by the increasing number of people with gluten intolerance/allergies and celiac disease. The other groups of consumers who are engaged in the consumption of gluten-free products include those suffering from wheat allergy, autism, ADHD, multiple sclerosis, and irritable bowel syndrome (IBS). Thus, the market is witnessing an increase in the demand for gluten-free beverages. The surge in demand is also due to the radical change of gluten-free beverages from being sold only through nutritional stores and pharmacies to finding their place in grocery outlets. Also, the improved disposable income levels and rising health consciousness among the consumers in the emerging markets, such as France, Italy, and Spain, have resulted in a shift in tendencies among the consumers without celiac disease to avoid gluten, thus, boosting the sales of gluten-free beverages in the country.
