Market Trends of France Glass Packaging Industry
This section covers the major market trends shaping the France Glass Packaging Market according to our research experts:
Beverages Segment is Expected to Hold a Significant Market Share
- The trend of using glass bottles for wine packaging remained the dominant choice amongst wine lovers in France. The rise of new formats poses a little challenge for traditional glass packaging. The data is substantiated by a recent survey made between April and May 2021 by the Federation of Glass Industries and France's glass association, with the participation of 1,000 wine lovers across the country.
- The French Glass Industry Federation also engaged in several campaigns, like the #MyUniverre ('verre' meaning 'glass' in French) campaign launched on social networks in May 2021. Such campaigns directly support the studied market growth in the county.
- Further, according to the OIV (The International Organization of Vine and Wine (OIV)), Italy is the leading producer of wine than any country, and France comes in the second spot. As the properties of glass are well suited to the nature of wine, unmatched by plastic or even metals, the market reflects a potential growth.
- Further, iced tea is another popular beverage that is witnessing demand from specific regions in the market. For instance, Coke-owned Fuze Tea supports its product development for the French market and export markets, such as the Netherlands, Belgium, Norway, Sweden, and Germany. CCEP invested in a new glass bottle production line at its Socx plant.
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Personal Care Segment Expected to Witness Significant Growth
- France is also among the leading countries in terms of the size of the cosmetics industry. Glass is one of the most used materials in cosmetics packaging, as the material guarantees optimum product preservation and is also recyclable.
- Additionally, Glass is preferred for cosmetics packaging because it's a cold material and appeals to pure nature. The sensation of heaviness drives a feeling of quality which often act as a differentiating factor in the cosmetics industry.
- The country is home to some of the globally recognized fashion, cosmetics, and personal care brands which is driving the demand for glass packaging in the country. For instance, according to data provided by ITA, there are approximately 430 cosmetics companies in France with 55,000 employees. Marionnaud, L'Oreal, Sephora, Douglas, and Nocibé are vital players in the cosmetic industry's distribution network. The mass distribution sectors, such as pharmacies and department stores, also play a significant role.
