| Study Period | 2022 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 90.64 Billion |
| Market Size (2030) | USD 130.06 Billion |
| CAGR (2025 - 2030) | 7.49 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
France E-commerce Market Analysis
The France E-commerce Market size is estimated at USD 90.64 billion in 2025, and is expected to reach USD 130.06 billion by 2030, at a CAGR of 7.49% during the forecast period (2025-2030).
- The European e-commerce business has been expanding rapidly, providing exciting potential for online retailers in various industries. France is a key consumer market in Europe and a significant e-commerce market in terms of internet penetration, percentage of e-commerce consumers, and average expenditure.
- According to the Federation of E-commerce and Distance Selling (Fevad), e-commerce sales in France accounted for EUR 159.9 billion (~USD 170.44 billion) in 2023, with an increase of 10.5% compared to 2022, in which e-commerce sales were EUR 144.7 billion (~ USD 154.24 billion).
- According to a survey conducted by Store & Supply in France, B2C online shopping portals represented around 40 % of the total sales in clothing and footwear in 2022, making them the major selling channels. Second place was occupied by D2C sellers, accounting for 31.6% of the market, followed by C2C and private sales, which accounted for an additional 17% and 10%, respectively.
- E-commerce enterprises generally store customers' bank accounts and credit card information. Email addresses, mailing addresses, usernames, and passwords are usually held by e-commerce enterprises, subject them to cybersecurity attacks. Cybercriminals profit from this information by duplicating credit cards and utilizing users' personal information for identity theft and fraud. Hackers may potentially hold sensitive data hostage for ransom.
- The pandemic-induced lockdown and mobility restrictions represented a significant point for e-commerce in France, driving demand to new highs, bringing new shoppers and sellers into digital platforms, and offering players long-term growth. Containment efforts introduced people to the convenience of online buying. They motivated seasoned online buyers to buy more, making the Indian e-commerce business one of the significant beneficiaries of the pandemic.
France Ecommerce Market Trends
Rapid Increase in Mobile Traffic from B2C E-commerce Websites to Drive the Market
- M-commerce has the potential to become a major shopping channel and alter consumer purchasing behavior. Consumers are increasingly more dependent on digital devices than ever before. Acquisitions in this segment further develop a strong market in the forecast period.
- The country has witnessed a dramatic rise in mobile shopping. According to GSMA, Unique mobile subscriber penetration rates within Europe are beyond 90% in most countries, with France reaching 96% as of 2023. E-commerce businesses have realized the significance and need of mobile commerce (m-commerce) with efficient, user-friendly apps.
- During the projected period, the introduction of 5G is expected to be one of the primary factors driving mobile traffic growth from B2C websites in France. Despite the publicity in France about the potential of 5G radiation being harmful to human health and the high cost of installing 5G in mobile telecommunications operators' infrastructure, the higher bandwidth and much faster connection speed that 5G represents can be expected to provide a welcome boost to the development of mobile traffic.
- According to a survey conducted by VIAVISION, as of April 2023, 5G network access was available in 52 cities in France. The significant growth and adoption of the 5G network across the country have helped improve user experience and allow users to spend more time on online shopping platforms.
- Furthermore, most online retailers in the country have websites/apps that are compatible with mobile phones, which is also accelerating e-commerce sales through mobile phones. As such, a mobile phone-compatible application/website is increasingly considered a crucial factor for success in the e-commerce market.
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Fashion Segment Holds the Largest Share
- Paris is considered an official fashion capital, alongside Milan, New York, London, and many other emerging cities worldwide. Fashion is a deeply rooted aspect of the country's culture and heritage. French people are significantly price-sensitive. They are regularly drawn in by special offers, discounts, and so on, whether online or in physical establishments. This factor creates several opportunities for companies to expand their business in the country.
- Now that online shopping has become a trend, price remains the prime factor when purchasing a luxury or affordable fashion brand. Third-party online retailers continue to grow, increasing the competition in the marketplace.
- With the rapid growth of the digital sphere in recent years, fashion e-commerce has emerged as a significant contributor to France's economy. According to FEVAD, in France, fashion has been the most popular category of e-commerce as of January 2023 and accounted for almost 56 % of all internet purchasers.
- Fashion e-commerce in France is evolving to serve the needs of the next generation of shoppers. Since the COVID-19 pandemic, there has been a significant increase in the adoption of e-commerce for fashion and clothing. With this increase in e-commerce, it has been observed that consumer engagement is a substantial opportunity for business growth.
- With more buyers opting to buy from merchants that match their views, personalization and the act of relevance are emerging trends in the region's e-commerce market. Recently, consumer expectations have evolved, and they want an exact solution for their need. To achieve this, fashion retailers are adopting a data-centric customer approach. Companies are acquiring data, such as buying habits, intent analysis, shopping appetite, frequency of purchase, and many more, to leverage AI to develop a personalized customer experience.
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France E-commerce Industry Overview
The level of rivalry in the industry is high owing to the large number of players operating in the market. The number of local and global brands in the e-commerce market has increased, thus leading to high competition. The growing popularity and adoption of e-commerce attract newer players to the market, leading to further intensifying competitive rivalry in the French e-commerce market.
- March 2024 - Kingfisher launched a home improvement e-commerce marketplace in Castorama, France. The marketplace will introduce over 500,000 new products from verified third-party merchants onto its e-commerce channels. The marketplace allows merchants to raise their profile through association with Castorama’s well-known and trusted brand and benefit from a presence on its high-traffic website.
- April 2023 - Ultra-low-cost e-commerce platform Temu launched its services to European markets, including France, Germany, Italy, and the Netherlands. The Temu.com website shows all these markets on its location drop-down menu.
France E-commerce Market Leaders
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Zalando SE
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Zara USA Inc.
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Showroomprive.com Sàrl
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H & M Hennes & Mauritz GBC AB
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La Redoute SAS
- *Disclaimer: Major Players sorted in no particular order
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France E-commerce Market News
- June 2024 - BNP Paribas and BPCE announce their plans to create a strategic partnership in the field of payments Paris, 13th June 2024 • With this strategic partnership project, BNP Paribas and BPCE wish to take a major new step in the payments field by jointly acquiring the best technology for processing payments for card holders and merchants. • This processor would handle all card payments from BNP Paribas and Groupe BPCE in Europe, accounting for 17 billion transactions, and could also be opened to other banks. It would thus be the Number 1 processor in France, both Groups share the ambition to make it one of the Top 3 processors in Europe.
- November 2023 - XPO, a provider of innovative and sustainable comprehensive logistics solutions across Europe, partnered with METRO Marketplace on the occasion of the inauguration of METRO France's new logistics platform for non-food e-commerce as France's food service supplier.
- October 2023 - eSalon launched its hair care products on Amazon in the United Kingdom, Germany, and France, expanding their availability. The company offers a variety of 34 items available on Amazon, including permanent hair color sets, weekly retreats, and shine silk.
France E-commerce Industry Segmentation
The French e-commerce market is segmented by product type. The market studied by product type is further subdivided into fashion, electronics and media, furniture and appliances, food and personal care, toys, hobbies, DIY, and other product types. The different product types segment includes travel, tourism, and sports accessories/equipment.
The French e-commerce market is segmented By B2C e-commerce (beauty and personal care, consumer electronics, fashion and apparel, food and beverage, furniture and home) and B2B e-commerce. The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By B2C E-commerce | Market size (GMV) for the period of 2017-2027 | ||
| Market Segmentation - by Application | Beauty and Personal Care | ||
| Consumer Electronics | |||
| Fashion and Apparel | |||
| Food and Beverage | |||
| Furniture and Home | |||
| Other Applications (Toys, DIY, Media, etc.) | |||
| By B2B E-commerce | Market Size for the Period of 2017-2027 | ||
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France Ecommerce Market Research FAQs
How big is the France E-commerce Market?
The France E-commerce Market size is expected to reach USD 90.64 billion in 2025 and grow at a CAGR of 7.49% to reach USD 130.06 billion by 2030.
What is the current France E-commerce Market size?
In 2025, the France E-commerce Market size is expected to reach USD 90.64 billion.
Who are the key players in France E-commerce Market?
Zalando SE, Zara USA Inc., Showroomprive.com Sàrl, H & M Hennes & Mauritz GBC AB and La Redoute SAS are the major companies operating in the France E-commerce Market.
What years does this France E-commerce Market cover, and what was the market size in 2024?
In 2024, the France E-commerce Market size was estimated at USD 83.85 billion. The report covers the France E-commerce Market historical market size for years: 2022, 2023 and 2024. The report also forecasts the France E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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France Ecommerce Industry Report
Statistics for the 2025 France E-commerce market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. France E-commerce analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
