Market Share of Football Equipment Industry
The football equipment market is highly competitive. The market is dominated by players like Adidas Group, Nike Inc., Under Armour, PUMA SE, and New Balance. Companies are adopting competitive strategies by investing more to develop new generation technologies for the production of football equipment. Manufacturers are focusing on creating wider distribution channels in order to cope with the rising competition and increasing consumer demand for sports and leisure equipment globally. In addition, key players are focussing on online distribution channels for their online marketing and branding of their products in order to expand their geographic reach and increase their customer base. Moreover, leading manufacturers in the market are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand and India, in order to expand their revenue base.
Football Equipment Market Leaders
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Adidas AG
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Nike Inc.
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Under Armour, Inc.
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New Balance, Inc
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ASICS Corporation
*Disclaimer: Major Players sorted in no particular order
