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Food Humectants Market Size (2024 - 2029)

The food humectants market is experiencing growth driven by increasing consumer demand for products with extended shelf life, a trend accelerated by the Covid-19 pandemic. The market's expansion is further supported by a rising preference for nutritional and functional food and beverages, as well as sugarless food additives. The global market size is influenced by the growing use of humectants in food production, attributed to their benefits such as improved moisture retention, enhanced flavors, and cost-effectiveness. Additionally, heightened awareness of low-calorie and healthy food options, stemming from evolving consumer lifestyles, is contributing to the market's growth.

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Market Size of Food Humectants Industry

Food Humectants Market Overview
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 6.50 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

Food Humectants Market Analysis

Food Humectants Market is projected to register a CAGR of 6.5% during the forecast period (2022-2027).

The Covid-19 outbreak has had a significant impact on the food humectants market. Due to the pandemic, there were lockdowns, and people were not able to step out of their homes, so people started stockpiling food products has increased the demand for high shelf life. This has increased the use of food humectants. Some of the key factors such as the inclination of consumers toward nutritional and functional food & beverages, along with sugarless food additives are driving the growth of the food humectant market.

Increasing utilization of food humectants in the production of various food products across the globe is a key factor expected to drive the growth of the global food humectants market over the forecast period. Increasing the use of humectants as a food additive due to various benefits of food humectants such as improvised moisture content and flavors, increased nutritional value, cost-effectiveness, and ease of use is another factor expected to support the growth of the target market over the forecast period.

In addition, growing awareness regarding low-calorie and healthy food & beverage products among individuals across the globe due to changing consumer lifestyles is another factor supporting the growth of the global market.

Food Humectants Industry Segmentation

Humectants are hygroscopic substances. They bind the moisture that is contained in the food and, in addition, absorb moisture from the air and control the moisture. The Global Food Humectants Market is segmented by type into sugar alcohol, phosphate, glycerol, glycol, lactate, and others. By application market is segmented into bakery & confectionery, functional & nutritional foods, beverages, dairy products, and others. By source market is segmented into natural and synthetic. By geography market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Sugar Alcohol
Phosphate
Glycerol
Glycol
Lactate
Others
By Application
Bakery & confectionery
Functional & Nutritional Foods
Beverages
Dairy Products
Others
By Source
Natural
Synthetic
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Food Humectants Market Size Summary

The food humectants market is experiencing significant growth, driven by increasing consumer demand for products with extended shelf life and enhanced nutritional value. The COVID-19 pandemic has further accelerated this trend, as lockdowns led to a surge in stockpiling of food products, thereby boosting the use of humectants. These additives are favored for their ability to improve moisture retention, flavor, and nutritional content, making them essential in the production of ready-to-eat and convenience foods. The market is also benefiting from a shift towards healthier, low-calorie food options, as consumers become more health-conscious and seek alternatives to sugar-laden products. This shift is particularly evident in regions like Asia-Pacific, where rising disposable incomes and changing lifestyles are driving demand for functional and nutritional foods.

The competitive landscape of the global food humectants market is marked by the presence of major players such as Roquette Freres, Barentz, BASF SE, and Cargill Inc., who are actively investing in innovation and expansion to meet growing consumer demands. Companies are focusing on developing new products and technologies to enhance performance and sustainability, as seen in recent initiatives by BASF and Ingredion. The market is also witnessing increased adoption of polyols like sorbitol and maltitol, which are used in low-calorie food products, particularly in countries like India, where there is a rising awareness of the health risks associated with sugar consumption. As the market continues to evolve, these trends are expected to drive further growth and diversification in the food humectants sector.

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Food Humectants Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Sugar Alcohol

      2. 2.1.2 Phosphate

      3. 2.1.3 Glycerol

      4. 2.1.4 Glycol

      5. 2.1.5 Lactate

      6. 2.1.6 Others

    2. 2.2 By Application

      1. 2.2.1 Bakery & confectionery

      2. 2.2.2 Functional & Nutritional Foods

      3. 2.2.3 Beverages

      4. 2.2.4 Dairy Products

      5. 2.2.5 Others

    3. 2.3 By Source

      1. 2.3.1 Natural

      2. 2.3.2 Synthetic

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

        4. 2.4.1.4 Rest of North America

      2. 2.4.2 Europe

        1. 2.4.2.1 United Kingdom

        2. 2.4.2.2 Germany

        3. 2.4.2.3 France

        4. 2.4.2.4 Russia

        5. 2.4.2.5 Italy

        6. 2.4.2.6 Spain

        7. 2.4.2.7 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 India

        2. 2.4.3.2 China

        3. 2.4.3.3 Japan

        4. 2.4.3.4 Australia

        5. 2.4.3.5 Rest of Asia-Pacific

      4. 2.4.4 South America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Argentina

        3. 2.4.4.3 Rest of South America

      5. 2.4.5 Middle-East and Africa

        1. 2.4.5.1 South Africa

        2. 2.4.5.2 Saudi Arabia

        3. 2.4.5.3 Rest of Middle-East and Africa

Food Humectants Market Size FAQs

The Food Humectants Market is projected to register a CAGR of 6.5% during the forecast period (2024-2029)

Archer Daniels Midland, Cargill Inc., BASF SE, DowDupont and Ingredion Incorporated are the major companies operating in the Food Humectants Market.

Food Humectants Report Snapshots

Food Humectants Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)