| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| CAGR | 7.50 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Food Fortifying Agents Market Analysis
The Food Fortifying Agents Market is expected to register a CAGR of 7.5% during the forecast period.
The outbreak of COVID-19 has a significant impact on food fortifying agents due to the increased consciousness of consumers in selecting food. This inclination towards sustainable, regenerative, plant-based nutrition and demand for foods and beverages with immunity-boosting ingredients drives the need for these products and their constituents. Do It Yourself (DIY) trend has seen massive momentum during Corona times and is expected to continue in the next few years. Considering the rapidly changing market landscape, companies are changing their perspectives on expanding beyond traditional markets. In addition to focusing on widening applications and introducing new product portfolios, most food and beverage companies plan to capture domestic and international markets.
The market is mainly driven by the increase in the growth of the health consciousness of consumers. The support of government organizations has also fueled the market growth. For instance, the Food and Agricultural Organization (FAO) and the World Health Organization (WHO) have recognized food fortification as one of the critical strategies to reduce widespread malnutrition, particularly in underdeveloped countries.
The vitamin sector accounts for a significant share owing to the rise in diseases such as osteoporosis and rickets due to vitamin deficiency, the increasing healthcare cost, and the growing aging population. On a segmentation front by application, the diet supplements are projected to have the fastest growth during the forecast period due to their health benefits. They are mainly targeted by the increase in the aging population and interest in personal fitness.
Food Fortifying Agents Market Trends
Rising Consumption of Vitamin-infused Foods & Beverages
The demand for fortified foods and beverages market was witnessed to have an increasing trend owing to the rising health consciousness among the consumers and vitamin deficiencies which can cause health disorders such as anemia, scurvy, beriberi, and pellagra, to name a few. Also, studies have mentioned that these are not simply deficiency diseases but conditions present in a relatively well-nourished society. Therefore, food fortification with vitamins was proven effective for tackling the population's nutritional deficiencies. Still, a more reasonable approach is to use food fortification to support but not replace dietary improvement strategies (i.e., healthy education campaigns). Furthermore, frequent launches of newly formulated products with modified blends of vitamins are likely to fuel the market's growth, such as Alpha mind Vitamin-Infused Coffee, Snap Super Candy (vitamin-infused snacks), vitamin-infused water, and vitamin D fortified milk.
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Asia-Pacific is the Fastest Growing Region
The Asia-Pacific region is predicted to be the fastest-growing market in the forecasted period. The growth of the market is relatively less in the African area. In South Africa, multiple fortifications of biscuits with iron, β-carotene, and iodine improved the status of all these nutrients in school children. Countries of the Asia-Pacific region, such as China and India, have the majority of the market due to their increasing disposable income, urbanized population, and expansion of critical companies like Cargill, Incorporated, and FMC Corporation in many countries. In China, studies have assessed the efficacy, effectiveness, and feasibility of fortifying soy sauce with iron content.
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Food Fortifying Agents Industry Overview
The global market for food fortifying agents is highly competitive, owing to prominent regional and domestic players in different countries. Some of the major players in this market include Cargill Incorporated, Archer Daniels Midland Company, DuPont, BASF SE, and Advanced Organic Materials S.A. are emphasizing the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.
Food Fortifying Agents Market Leaders
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Cargill Incorporated
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Archer Daniels Midland Company
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BASF SE
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DuPont
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Advanced Organic Materials, S.A.
- *Disclaimer: Major Players sorted in no particular order
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Food Fortifying Agents Market News
- In 2022, USA-based food products manufacturer Angie's Artisan Treats, LLC started offering gluten-free kettle corn 'BOOMCHICKAPOP' in rose flavor.
- In 2021, Evolve BioSystems announced a significant strategic investment from Cargill and Manna Tree to support innovative probiotic that dramatically improves infant gut health in California.
Food Fortifying Agents Industry Segmentation
Fortifying food agents include vitamins and minerals and, in some cases, essential amino acids and proteins, which help boost their nutritional value and benefit health. The global food fortifying agents market has been segmented by types, which include proteins & amino acids, vitamins, lipids, prebiotics & probiotics, carbohydrates, minerals, and others. Based on application, the market is segmented into infant formula, dairy & dairy-based products, cereals & cereal-based products, fats & oils, beverages, dietary supplements, and others, and by geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The report offers market size and forecasts for food fortifying agents in Value (USD million) for all the above segments.
| By Type | Proteins & amino acids | ||
| Vitamins | |||
| Lipids | |||
| Prebiotics & probiotics | |||
| Carbohydrates | |||
| Minerals | |||
| Others | |||
| By Application | Infant formula | ||
| Dairy & Dairy-Based Products | |||
| Cereals & cereal-based products | |||
| Fats & oils | |||
| Beverages | |||
| Dietary supplements | |||
| Others | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Spain | ||
| United Kingdom | |||
| Germany | |||
| France | |||
| Italy | |||
| Russia | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle-East and Africa | South Africa | ||
| United Arab Emirates | |||
| Rest of Middle-East and Africa | |||
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Food Fortifying Agents Market Research FAQs
What is the current Food Fortifying Agents Market size?
The Food Fortifying Agents Market is projected to register a CAGR of 7.5% during the forecast period (2025-2030)
Who are the key players in Food Fortifying Agents Market?
Cargill Incorporated, Archer Daniels Midland Company, BASF SE, DuPont and Advanced Organic Materials, S.A. are the major companies operating in the Food Fortifying Agents Market.
Which is the fastest growing region in Food Fortifying Agents Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Food Fortifying Agents Market?
In 2025, the North America accounts for the largest market share in Food Fortifying Agents Market.
What years does this Food Fortifying Agents Market cover?
The report covers the Food Fortifying Agents Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Food Fortifying Agents Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Food Fortifying Agents Industry Report
Statistics for the 2025 Food Fortifying Agents market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Food Fortifying Agents analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
