Market Share of Flavored Yogurt Industry
Considering the presence of big players and large investment amounts, this market imposes a moderate to the high entry barrier. A large amount of research and development is invested by these market players to provide the best eatable products to the consumers and to gain an edge over their competitors. A number of mergers and acquisitions, as well as the expansion of big players in the market into different regional markets, are further driving the market for flavored yogurt. For Instance, in March 2021, Agropur Cooperative's Canadian yogurt business, Ultima Foods, has been acquired by Lactalis Group subsidiary Lactalis Canada in order to strengthen its long-term investment in the country and the Canadian food processing sector.
Major players in the market include General Mills, Inc., Nestle SA, Danone, Inc., Fonterra Co-operative Group Limited, and Chobani Inc., among others holding a substantial share of the market, studied and executing business strategies including product innovations, partnerships, and online and offline marketing as well as mergers and acquisitions. In recent years, there has been an increase in market players expanding their product portfolios by launching new flavors, new packaging designs, and high-quality products.
Flavoured Yogurt Market Leaders
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Fonterra Group
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Danone, Inc.
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Nestle SA
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General Mills, Inc.
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Chobani Inc.
*Disclaimer: Major Players sorted in no particular order
