Market Trends of Fermented Foods and Beverages Industry
Rising Awareness About the Health Benefits of Fermented Food and Beverages
- High prevalences of digestive disorders, obesity, diabetes, and many more diseases are the main concerns of consumers these days. Due to this, they have become more conscious of their food habits and preferences. Demand for probiotic foods and drinks among the young population is growing due to their easy availability and health benefits. Dairy-based fermented foods hold the major share in the segment, followed by plant-based foods.
- Additionally, free-from and vegan products are in demand due to allergies and health aspects. In August 2021, Pillars Yogurt LLC launched a new organic coconut probiotic yogurt. The yogurt is made with less sugar, more protein, functional fats, and a blend of pre-and probiotics, which help support gut health.
- Market participants have been launching more such products in response to consumer demand. Furthermore, fermented food products like sauerkraut, kombucha, kefir, and many more are also gaining popularity among consumers owing to their anti-inflammatory, anti-oxidant, anti-diabetic, and anti-fungal properties. Many businesses use fermentation to extend the shelf life of their products and give them a distinct flavor.
- In August 2022, Yeo Valley Organic launched the Kefir drinks range. The kefir is available in three different flavors, i.e., natural, cherry, mango, and passion fruit.
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Asia-Pacific Holds a Prominent Market Share
- Increasing awareness among consumers about healthy diet habits and their demand for natural ingredients in food is driving the fermented food and beverage market in Asia-Pacific. New product developments, availability of products, advertising, and promotions are driving the market to grow. The rising awareness of fermented drinks in China and India is expected to boost the market in the region.
- The rising urbanization and the increasing purchasing power of consumers have evolved eating habits, which have fueled the demand for processed foods and beverages and increased the utilization of fermented ingredients for their production.
- In the Asia-Pacific region, the demand for fermented products is growing owing to their nutritional benefits, like providing gut health and mental health. Additionally, products such as tofu and tempeh and other fermented food products are extensively consumed across Southeast Asian countries such as Vietnam, Indonesia, and others. Moreover, the market players have been innovating new products to cater to consumer demand. For instance, in April 2022, China Dairy Giant Yili launched a solid beverage formulated with probiotics and GABA as the key ingredients in China.
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