Market Share of Feminine Hygiene Industry
The feminine hygiene market is highly competitive, with the presence of various global and regional companies. Some major companies in the market include Procter and Gamble, Unicharm Corporation, Kimberly-Clark Corporation, Johnson & Johnson, and Essity AB. Studies indicate that feminine hygiene products have some of the lowest penetration rates, with their affordability being a significant barrier. Considering these factors, various local players are providing low-cost sanitary napkins to promote feminine hygiene. Companies are engaging in frequent launches of newly developed products in developing and potential markets to improve their market position and revenue. Additionally, key players operating in the market are considering various factors to make their products more appealing to customers. For instance, Johnson & Johnson offers its Stayfree Dry Max Cover with Odor Control Technology, incorporating natural plant extracts to ensure a prolonged fresh feel.
Feminine Hygiene Products Market Leaders
-
Procter & Gamble Company
-
Kimberly-Clark Corporation
-
Unicharm Corporation
-
Johnson & Johnson Services, Inc.
-
Essity AB
*Disclaimer: Major Players sorted in no particular order
