Market Share of Facial Care Products Industry
The Facial Care Products market is highly competitive due to multiple regional and multinational companies offering a wide range of facial care products and trying to maintain their leadership position in the market studied. Major players in the market include Coty Inc., Revlon Inc., Natura & Co., Procter & Gamble, The Estee Lauder Companies Inc.; L’Oréal SA; Shiseido Company Limited; and Unilever holding a significant share of the market studied and embarking on business strategies including product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers & acquisitions to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, in March 2022, Pilgrim, a direct-to-customer beauty and personal care brand, launched a new line of lip care range, Squalane, in India. The product was made available in different flavors including pomegranate extract, cocoa butter, and shea butter.
Facial Care Products Market Leaders
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The Estée Lauder Companies Inc.
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L'Oréal SA
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Shiseido Company Limited
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Unilever Plc
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The Procter & Gamble Company
*Disclaimer: Major Players sorted in no particular order
