| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| CAGR | 3.93 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Fabric Softeners and Conditioners Market Analysis
The Fabric Softeners and Conditioners Market is expected to register a CAGR of 3.93% during the forecast period.
Fabric softeners and conditioners protect clothing from deterioration, which is usually caused by the regular washing of clothes. Consumers are increasingly spending on products that keep their garments clean and the fabric shiny. They are spending on premium products and choosing those that are well suited to their individual requirements.
Also, the rising use of primarily expensive and more sensitive forms of apparel is a market trend. Such forms of clothing get damaged due to the use of harsh chemicals on them. Thus, fabric softeners and conditioners are required to keep the clothes in good condition. Therefore, the market demand for products providing special treatment for apparel, such as fabric softeners and conditioners, is rising. Thus, all these factors are anticipated to support market demand and growth for fabric softeners and conditioners in the coming years at the global level.
Fabric Softeners and Conditioners Market Trends
Rising Demand for Laundry Care Products to Support Market Demand
Consumers in the global market are placing enhanced demand for laundry care products due to rising awareness about health and hygiene to keep clothes clean, which was propelled by the COVID-19 pandemic. Consumers are greatly interested in buying such products to have clothes free of wrinkles with less stretching, pilling, and fading.
The market is marked by the availability of several wash and care products, thereby appealing to consumers to spend more on fabric care and cleaning products. Consumers are also becoming more inclined towards eco-friendly and organic laundry care products, which is fueling demand for organic fabric softeners and conditioners that have less impact on the environment. This is further creating opportunities for the manufacturers in the market, which are investing to launch eco-friendly products like mineral-based surfactants and plant-based enzymes in the market. Furthermore, market players are partnering with third-party websites and other online platforms to sell products through their websites to enhance product exposure and reachability.
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Highest Growth to be witnessed in Asia-Pacific Market
The Asia-Pacific region has seen the most growth in the fabric softeners and conditioners market in recent years.The region is at the forefront of growth in the home care category, which in turn supports the demand for fabric softeners and conditioners. The industry across the region includes the majority of regional and international players engaged in launching innovative laundry care products.
The rising population in countries such as China and India is looking for more quick dry-cleaning and laundry care products to maintain personal hygiene. A growing working population is leading to increased expenditure on cleaning and laundry products. The adoption of a healthy lifestyle, along with an increased concern for hygiene and the augmented health consciousness raised by the pandemic, is inducing consumers to spend on laundry products. Therefore, all the above-mentioned factors are bound to support the market demand and growth of fabric softeners and conditioners in the Asia-Pacific region.
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Fabric Softeners and Conditioners Industry Overview
The global fabric softeners and conditioners market is fragmented with major regional and international players, thereby making the market competitive. Players such as Unilever, Procter & Gamble, and Henkel compete fiercely with local and regional players. Private labels are also prevalent in the market, not only in advanced markets such as North America and Europe, but also in emerging markets such as Asia-Pacific.
Fabric Softeners and Conditioners Market Leaders
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Unilever Plc.
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Procter & Gamble Company
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Reckitt Benckiser Group plc.
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Henkel AG & Co. KGaA
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SC Johnson & Son, Inc.
- *Disclaimer: Major Players sorted in no particular order
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Fabric Softeners and Conditioners Market News
- September 2022: Lenor, a brand of Procter & Gamble, launched three new "outdoorable" fabric conditioners. The company claims that it has innovative Solar Dry technology and is investing in innovation to expand the appeal of "outdoorable" to new shoppers.
- August 2021: Unilever started selling new Comfort's Ultimate Care fabric conditioners, which the company says will make clothes last longer and have a smaller impact on the environment.
Fabric Softeners and Conditioners Industry Segmentation
Fabric softeners and conditioners are products that are used to soften the fabrics of clothes and protect the integrity of the fabrics. Fabric softeners contain ingredients that fight wrinkles and add a soft touch to clothes while also providing a fresh scent. The scope of the report includes market segmentation by form, which is further segmented into liquid and dryer sheets. The segmentation by distribution channel includes supermarkets and hypermarkets, convenience and grocery stores, specialty stores, online retail stores, and other distribution channels. The market is also segmented by geography into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.
| Form | Liquid | ||
| Dryer Sheets | |||
| Distribution Channel | Supermarkets/Hypermarkets | ||
| Convenience/Grocery Stores | |||
| Specialty Stores | |||
| Online Retail Stores | |||
| Other Distribution Channels | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Germany | ||
| United Kingdom | |||
| France | |||
| Russia | |||
| Spain | |||
| Italy | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle East and Africa | United Arab Emirates | ||
| South Africa | |||
| Rest of Middle East and Africa | |||
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Fabric Softeners and Conditioners Market Research FAQs
What is the current Fabric Softeners and Conditioners Market size?
The Fabric Softeners and Conditioners Market is projected to register a CAGR of 3.93% during the forecast period (2025-2030)
Who are the key players in Fabric Softeners and Conditioners Market?
Unilever Plc., Procter & Gamble Company, Reckitt Benckiser Group plc., Henkel AG & Co. KGaA and SC Johnson & Son, Inc. are the major companies operating in the Fabric Softeners and Conditioners Market.
Which is the fastest growing region in Fabric Softeners and Conditioners Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Fabric Softeners and Conditioners Market?
In 2025, the North America accounts for the largest market share in Fabric Softeners and Conditioners Market.
What years does this Fabric Softeners and Conditioners Market cover?
The report covers the Fabric Softeners and Conditioners Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Fabric Softeners and Conditioners Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Fabric Softeners and Conditioners Industry Report
Statistics for the 2025 Fabric Softeners and Conditioners market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fabric Softeners and Conditioners analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
