Market Size of Eye Makeup Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.40 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Eye Makeup Market Analysis
The Eye Makeup Market is projected to register a CAGR of 5.40% during the forecast period.
Eye cosmetic products such as eyeshadow, eyeliner, mascara, and kohl are formulated using water, emulsifiers, moisturizer, thickeners, and fragrances. Eye cosmetic products are available in different colors ranging from subtle to bold shades. The customer demand for waterproof and mineral-based products has led to a substantial development in the market.
Moreover, factors such as low cost, ease of use, and ease of availability are expected to support the growth of the eye makeup market in developing economies. For instance, companies such as L'Oreal India and Hindustan Unilever Ltd invested significantly in eye makeup by introducing more easy-to-use product formats in kohl, eyeliners, and mascara, with smaller and affordable packaging for eye shadows. Increasing demand for halal cosmetics, such as eye, face, and lip care products in the Middle East, is a growth opportunity for eye makeup manufacturers. Additionally, the growth of private label brands in the eye cosmetics market is also driven by social media and its positioning around affordable luxury. Celebrities like Lady Gaga are promoting the use of cruelty-free and vegan cosmetic products by offering their product range, namely the Haus Laboratories.
However, stringent regulations on the use of ingredients in cosmetics are a major challenge to the market's growth. The growing adoption of eye makeup products to enhance appearance, along with favorable growth of the cosmetics market and increasing demand for natural cosmetics, is driving the growth of the eye makeup market.
Eye Makeup Industry Segmentation
Eye makeup is a type of cosmetic that aims to make the eyes look noticeable and attractive.
The Eye Makeup Market is segmented by Product Type (Eye Shadow, Eye Liner, Mascara, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market sizes and values in (USD Million) during the forecast years for the above segments.
| Product Type | |
| Eye Liner | |
| Eye Shadow | |
| Mascara | |
| Other Product Types |
| Distribution Channel | |
| Hypermarket/Supermarket | |
| Specialty Store | |
| Convenience Store | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Eye Makeup Market Size Summary
The eye makeup market is experiencing significant growth, driven by evolving consumer preferences and technological advancements in product formulation. The demand for eye cosmetic products such as eyeshadow, eyeliner, mascara, and kohl is on the rise, fueled by the popularity of waterproof and mineral-based options. Companies are responding to this demand by introducing innovative and user-friendly product formats, particularly in developing economies where affordability and accessibility are key factors. The market is also benefiting from the increasing interest in halal cosmetics, especially in the Middle East, and the rise of private label brands influenced by social media trends. The promotion of cruelty-free and vegan products by celebrities further enhances market appeal, although stringent regulations on cosmetic ingredients pose challenges to growth.
Social media plays a pivotal role in shaping consumer awareness and driving demand for eye makeup products. With deep internet penetration and a growing number of active social media users, platforms like Instagram, Facebook, YouTube, and Twitter have become essential marketing channels for eye makeup brands. Influencers showcasing beauty regimens and eye makeup styles significantly impact consumer purchasing decisions, leading to increased brand awareness and sales. The Asia-Pacific region is expected to witness substantial growth, driven by trends towards bold eye makeup and natural cosmetic products. The market's competitive landscape is characterized by major players such as L'Oreal S.A., The Estée Lauder Companies Inc., and Coty Inc., who are focusing on product innovation, quality, and strategic pricing to capture a larger customer base globally.
Eye Makeup Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Eye Liner
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2.1.2 Eye Shadow
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2.1.3 Mascara
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2.1.4 Other Product Types
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2.2 Distribution Channel
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2.2.1 Hypermarket/Supermarket
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2.2.2 Specialty Store
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2.2.3 Convenience Store
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 Italy
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2.3.2.4 France
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2.3.2.5 Russia
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2.3.2.6 Spain
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of the Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle-East and Africa
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Eye Makeup Market Size FAQs
What is the current Eye Makeup Market size?
The Eye Makeup Market is projected to register a CAGR of 5.40% during the forecast period (2024-2029)
Who are the key players in Eye Makeup Market?
L’Oréal S.A., Coty Inc., Shiseido Company, Limited, The Estée Lauder Companies Inc. and Natura & Co are the major companies operating in the Eye Makeup Market.
