Event Management Software Market Size (2024 - 2029)

Event Management Software Market Analysis

The Event Management Software Market size is estimated at USD 13.80 billion in 2024, and is expected to reach USD 24.16 billion by 2029, growing at a CAGR of 11.85% during the forecast period (2024-2029).

During the forecast period, the market is poised for growth, primarily propelled by event management companies' escalating demand for automation, streamlining event operations. Moreover, a heightened emphasis on extracting actionable insights from events further fuels market expansion. Event management software plays a major role, offering a suite of functions—from venue and ticketing management to event analytics and lead management. This consolidated approach not only aids in successful event planning but also slashes costs, negating the need for multiple software implementations.

• Various transformative trends are expected to drive the market. For example, event management software providers increasingly prioritize platforms catering to physical and virtual attendees. These platforms boast features like live streaming, virtual exhibitor booths, and interactive networking tools.

• For instance, according to the Kaltura State of Events Report 2023, which surveyed approximately 1,500+ organizers and attendees, 40% of marketers planned virtual events in 2023, and 18% included hybrid events in their plans. Regarding business priority, virtual events take the top spot, with 74% of marketers claiming virtual events are the most important for their overall strategies. In 2023, marketers expected growth across the board, ROI, and budget; networking is expected to grow by 12%, engagement by 13%, registration by 14%, and attendance and lead generation by 15%. These estimations nod toward a moderate but optimistic outlook for the virtual events and continuous growth of demands.

• Furthermore, more than ever, event management software harnesses AI and machine learning algorithms. These technologies analyze attendee data and preferences, empowering organizers to personalize every aspect of an event, from content recommendations to networking suggestions. For instance, in early June 2023, Eventcombo initiated beta testing for its updated event-management platform. This version was developed in collaboration with the Alberta Machine Learning Institute, which aimed to leverage artificial intelligence for more efficient handling of business event coordination.

• One primary hurdle in the event management software market is the notable divergence between what organizers offer and what attendees seek. Often lacking clear insights into attendee expectations, organizers need help to gauge and cater to their diverse needs accurately. This disconnect frequently results in misaligned event planning, leading to subpar experiences for attendees and missed opportunities for organizers.

• Moreover, with events growing in complexity and diversity, traditional software solutions find it increasingly more complex to adapt to these varied demands. To bridge this gap effectively, a comprehensive grasp of attendee demographics, preferences, behaviors and the integration of innovative features for personalized experiences and real-time feedback are imperative.

• According to the Convene survey conducted in late 2022, post-COVID-19, meeting professionals globally identified travel and budget policy restrictions as the primary factors impacting the event industry in 2023, leading to an increased adoption of hybrid and virtual event formats to address these constraints.

Event Management Software Industry Segmentation

The event management software coordinates all tasks and activities related to events, such as sales and marketing, logistics, accounting, and travel management. The market is defined by the revenue generated from the sale of software and associated solutions for event management in different industries globally.

The event management software market is segmented by software (event planning, event marketing, venue and ticket management, analytics and reporting, and other software types), by organization size (small and medium enterprises, large enterprises), by deployment type (cloud, on-premise), by end-user vertical (corporate, government, education, media and entertainment, other end-user verticals), by geography (North America, Europe [United Kingdom, Germany, Nordics, Benelux, Rest of Europe], AsiaPacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.