Market Trends of Europe Winter Sports Equipment Industry
This section covers the major market trends shaping the Europe Winter Sports Equipment Market according to our research experts:
Growing Number Of Ski Destinations Drives the Market
The ski industry in Europe is largely dependent on the snow season. The increased inflow of tourists has led to a surging demand among people to hire ski equipment, thereby pivoting the sales of such materials through ski resorts. In fact, resorts that can avail equipment during the peak seasons and have a larger ground compared to competitors are more likely to have stable growth in a mature market like Europe. The size of resorts has also changed since consumers' preferences in covering more distance and area in a day have witnessed a massive demand. Accordingly, larger resorts, which can incorporate other activities for consumers in their mountain stays, for example, horseback rides, development of culinary experiences, along with community development programs, have garnered a significant inflow of tourists.
Gadgets Fusion - The Next Big Thing
Europe's winter sports equipment market is expected to be primarily driven by the Alpine touring concept. Alpine Touring gear is both accustomed for uphill and downhill travel and is more comfortable, efficient, durable, and lighter. It is also far more widely available on a rental basis. On the other hand, the aging set of consumers who are tired of crowds, lift lines, and crowded slopes but still love to be outdoors in winter are the main targeted segments for the sales of AT gear. The technology associated with skiing and snowboarding is advancing, with new innovations and start-ups appearing almost daily. In general, as cited by Club Meds, one in five Brits took an action camera, such as a GoPro (23%) or an activity tracker, like a Fitbit (21%) on their ski holiday. More than one in ten (13%) admitted to carrying a drone to take on their next ski or snowboard holiday, showing that technology on the slopes has hit the mainstream.
