| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 2.40 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Winter Sports Equipment Market Analysis
The Europe Winter Sports Equipment Market is expected to register a CAGR of 2.4% during the forecast period.
Various studies have depicted that during the pandemic, 89% of the ski companies recorded an activity loss of up to 50% due to the closure of ski lifts for the 2020-2021 winter sports season. More worrying, 11% registered more than 80% activity loss. Even in the countries where ski lifts were open, 67% of the companies have observed a strong decrease in the number of visitors. For instance, sporting equipment companies, including winter sports equipment, witnessed a step decline in their market shares during the initial months of the pandemic. However, the key player, the UVEX group, witnessed a decrease in net sales of 3% in this segment during 2020. As tourism recovers following the pandemic, the winter sports equipment market will likely expand again.
In Europe, winter sports are more than just exciting sports. It is a part of the culture and is also seen as a glamorous leisure industry that brings together healthy sporting activity, tourism, and hospitality. Winter tourism forms an important industry in the European Alps, and the growth of this sector is poised to act as a favorable factor, following strong participation from women. Apart from this, the fusion of gadgets in skiing and snowboarding with respect to a strong inclination toward technological innovation and implementation is expected to boost the market studied. The market is likely to have slow growth in terms of the 'looming impact of Brexit'. However, the growth is expected to be short-lived, as more mainstream sports enthusiasts are anticipated to fulfill the gap at a significant rate.
Europe Winter Sports Equipment Market Trends
Growing Number Of Ski Destinations Drives the Market
The ski industry in Europe is largely dependent on the snow season. The increased inflow of tourists has led to a surging demand among people to hire ski equipment, thereby pivoting the sales of such materials through ski resorts. In fact, resorts that can avail equipment during the peak seasons and have a larger ground compared to competitors are more likely to have stable growth in a mature market like Europe. The size of resorts has also changed since consumers' preferences in covering more distance and area in a day have witnessed a massive demand. Accordingly, larger resorts, which can incorporate other activities for consumers in their mountain stays, for example, horseback rides, development of culinary experiences, along with community development programs, have garnered a significant inflow of tourists.
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Gadgets Fusion - The Next Big Thing
Europe's winter sports equipment market is expected to be primarily driven by the Alpine touring concept. Alpine Touring gear is both accustomed for uphill and downhill travel and is more comfortable, efficient, durable, and lighter. It is also far more widely available on a rental basis. On the other hand, the aging set of consumers who are tired of crowds, lift lines, and crowded slopes but still love to be outdoors in winter are the main targeted segments for the sales of AT gear. The technology associated with skiing and snowboarding is advancing, with new innovations and start-ups appearing almost daily. In general, as cited by Club Meds, one in five Brits took an action camera, such as a GoPro (23%) or an activity tracker, like a Fitbit (21%) on their ski holiday. More than one in ten (13%) admitted to carrying a drone to take on their next ski or snowboard holiday, showing that technology on the slopes has hit the mainstream.
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Europe Winter Sports Equipment Industry Overview
The European Winter Sports Equipment market is highly competitive and comprises a few large players who hold most of the share in the market. Key players actively engaged in activities, such as expansions, product innovations, mergers and acquisitions, and partnerships. Some of the major players in the market are Amer Sports Oyj, Fischer Beteiligungsverwaltungs GmbH, Åre Skidfabrik AB, Clarus Corporation, Groupe Rossignol, Marker Dalbello Völkl (International) GmbH, Burton Snowboards, UVEX Group, Alpina, d.o.o., Tecnica Group SpA, among others.
Europe Winter Sports Equipment Market Leaders
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Amer Sports Oyj
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Groupe Rossignol
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Clarus Corporation
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Marker Dalbello Völkl (International) GmbH
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UVEX group
- *Disclaimer: Major Players sorted in no particular order
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Europe Winter Sports Equipment Market News
In 2019, Amer Sports Oyj, a Salomon brand, launched S/Lab Shift MNC binding, targeting freeride-focused tourers seeking a traditional binding's security and power with the uphill ease of a pin binding.
In 2019, Alpina Sports launched the new high-contrast ski goggles with QHM lens technology. Alpina also launched the Albona ski helmet.
In 2019, Giro Sports introduced a new goggle named Method, with crisp visibility and a premium VIVID lens, with Optics by ZEISS.
Europe Winter Sports Equipment Industry Segmentation
Winter sports or winter activities are competitive sports or non-competitive recreational activities which are played on snow. Most are variations of skiing, ice skating, and sledding, where winter sports are essential. The European Winter Sports Equipment Market is segmented by sport, end-user, distribution channel, and geography. By sport, the market is segmented into Ski and Snowboard; Ski equipment is further segmented into skis and poles, ski boots, and other protective gear and accessories. By end-user, the market is segmented into men, women, and children. By distribution channel, the market is segmented into online retail stores and offline retail stores. By geography, the market is studied for the United Kingdom, Germany, France, Italy, Switzerland, Austria, Spain, and Rest of Europe. The report offers the market size and forecast of the winter sports equipment market in value (USD million) for all the above segments.
| By Sport | Ski | Skis and Poles |
| Ski Boots | ||
| Other Protective Gear and Accessories | ||
| Snowboard | ||
| By End-User | Men | |
| Women | ||
| Children | ||
| By Distribution Channel | Online Retail Stores | |
| Offline Retail Stores | ||
| Geography | United Kingdom | |
| Germany | ||
| France | ||
| Italy | ||
| Switzerland | ||
| Austria | ||
| Spain | ||
| Rest of Europe |
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Europe Winter Sports Equipment Market Research FAQs
What is the current Europe Winter Sports Equipment Market size?
The Europe Winter Sports Equipment Market is projected to register a CAGR of 2.4% during the forecast period (2025-2030)
Who are the key players in Europe Winter Sports Equipment Market?
Amer Sports Oyj, Groupe Rossignol, Clarus Corporation, Marker Dalbello Völkl (International) GmbH and UVEX group are the major companies operating in the Europe Winter Sports Equipment Market.
What years does this Europe Winter Sports Equipment Market cover?
The report covers the Europe Winter Sports Equipment Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Winter Sports Equipment Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Winter Sports Accessories in Europe Industry Report
Statistics for the 2025 Europe Winter Sports Equipment market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Winter Sports Equipment analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
