Market Trends of Europe Water Enhancer Industry
Rising Demand for Non-Carbonated Beverages
Customers' increasing preference for flavored beverages over carbonated beverages high in sugar and additives propels the market growth. There is increasing demand for fortified drinks with essential nutrients such as amino acids, protein, vitamins, and minerals. Moreover, due to strict government regulation on sugary beverages and the rising health consciousness among individuals, there has been an evident rise in the number of sugar-free and low-sugar offerings from beverage brands in the United Kingdom. Moreover, the preference for natural and healthy drinks is constantly growing in countries like France, Italy, and Germany since consumers have become increasingly conscious about their buying decisions. This creates enormous potential for the European water enhancer market. In addition, manufacturers are offering their products with the claim of energizing or refreshing functionality through a blend of vitamins, minerals, and herbal additives, leading to the growing consumption of water enhancers. They may help meet the nutritional gap in consumers' diets without adding vitamin pills or mixing the powder in water. The wide range of flavor options has also promoted the consumption of water enhancers in the global market. For instance, in April 2022, Robinsons, a United Kingdom-based Britvic PLC brand, launched new water enhancer benefit drops with added vitamins in four different flavors. Benefit drops are the perfect portable format for consumers on the go as they deliver great taste and additional vitamins in their water consumption.
Germany Dominates the Europe Market
The market for water enhancers has been increasing significantly, especially in developed or established markets like Germany, where consumers are well aware of product differentiation and have easy accessibility to growing product categories. Additionally, consumers have been looking for convenient products to stay hydrated and healthy during their regular chores. People opt for mini-bottles of water drops, concentrated flavor enhancers that instantly transform plain water into a value-added drink, as these drops claim to contain health-based ingredients. Moreover, the shift in consumer preference to nutrient-enabled functional beverages from soft drinks increases the potential demand for water enhancers.
Additionally, the rising consumer preferences for functional ingredients have led to increasing consumption of water enhancers among people seeking healthy drinking options. The inclination toward herbal, natural, and plant-based or botanical extracted factors has bolstered the growth of water enhancers. The rising demand for personalized beverage options is shaping future market trends in the region. Therefore, these factors will likely drive the demand for water enhancers in Germany.
