Europe Watch Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Europe Watch Market is segmented by Product Type (Analogue Watch and Digital Watch), End User (Women, Men, and Unisex), Distribution Channel (Offline Stores and Online Stores), and Country (United Kingdom, Germany, Spain, France, Italy, Russia, and Rest of Europe). The market size and values in (USD Million) during the forecasted years for the above segments.

Europe Watch Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Watch Market Size

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Europe Watch Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 5.31 %
Market Concentration High

Major Players

Europe Watch Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Watch Market Analysis

The Europe Watch Market is expected to register a CAGR of 5.31% during the forecast period.

  • One of the key factors propelling the market is the rising propensity of individuals to wear expensive watches as a status symbol. Also, limited edition timepieces with various designs and functions that are being introduced by manufacturers offering an affordable range of looks are attracting customers, thus boosting sales. For instance, in May 2022, Italian titans Bvlgari and Ducati unveiled the Aluminium Ducati Special Edition, limited to 1000 pieces. Additionally, most first-time watch buyers in the area are seen to choose premium models. They typically develop brand loyalty because of this, so they do not mind shelling out more money. Due to the degree of tourist purchases and brand loyalty in nations like the United Kingdom, the market is anticipated to have a substantial prevalence in luxury watches, which is predicted to have a considerable market share.
  • Moreover, across countries like Germany, the demand for mid-quartz analog watches is likely to be high, primarily due to shifting consumer focus toward more fashion-oriented watches. Brands like Casio and Timex are continuously investing in R&D for product innovations to blend some of the features of smartwatches with the long-lasting battery life of digital watches while offering the product in attractive designs and affordable prices. Similarly, lower-priced and mid-priced watches are increasingly gaining market traction due to increasing demand for 'value-for-product' watches and accessories among women. In line with this growing demand, manufacturers in the market plan their launches accordingly to meet customers' needs at the most affordable price. For instance, in February 2022, Oppo announced launching the Watch Free to Europe, a smartwatch introduced in China last September. It claims this is the most affordable watch, including several smart features like an optical heart rate sensor that supports 24-hour monitoring. Oppo claims that it has also included a SpO2 sensor for blood oxygen monitoring, along with more than 100 sports modes and 40 watch faces. Such developments in the region are expected to boost the market's growth at a faster pace during the forecast period.

Europe Watch Industry Overview

The European watch market is moderately fragmented, with various players trying to grab the major market share. Major players in the market are focused on social media platforms and online distribution channels for their product's online marketing and branding to attract more customers. Also, players operating in the region focus on leveraging the opportunities posed by innovation in the market to expand their product portfolio so that they can cater to the requirements of various product segments, especially within the integrated analog and smartwatch segments. Players like Citizen Watch, Seiko Holdings Corporation, Rolex SA, Compagnie Financire Richemont SA, The Swatch Group Ltd, and Fossil Group Inc. dominate the market.

Europe Watch Market Leaders

  1. Rolex SA

  2. Compagnie Financire Richemont SA

  3. Citizen Watch Co. Ltd

  4. The Swatch Group Ltd

  5. Fossil Group Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Europe Watch Market Concentration
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Europe Watch Market News

  • January 2023: Fossil Group launched a new marketplace, 'Katchin,' in the United Kingdom specifically for jewelry and watches. The company claimed that Katchin aims to offer consumers a new way to shop for accessories, bringing together 'the most sought-after names together in a one-stop-shop' alongside curated content and how-to-style guides.
  • October 2022: Huawei launched the Watch D in the German market. The watch was claimed to have a blood pressure monitor feature which already has regulatory approval for the United Kingdom and Europe. The company launched its product through its website and other third-party online retailers as well.
  • October 2022: Amazfit launched its water-resistant smartwatch, Amazfit Falcon, in Germany. The company made the watch available through the Amazon website and the manufacturer's website. It featured a particularly robust titanium case, more than 150 sports modes, and 24/7 health monitoring.

Europe Watch Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Blending Adventure Sports With Smarter Wearables
    • 4.1.2 The Preference for Luxury Time
  • 4.2 Market Restraints
    • 4.2.1 Increased Prevalence of Counterfeit Products
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Analogue Watch
    • 5.1.2 Digital Watch
  • 5.2 End Users
    • 5.2.1 Women
    • 5.2.2 Men
    • 5.2.3 Unisex
  • 5.3 Distribution Channel
    • 5.3.1 Offline Retail Stores
    • 5.3.2 Online Retail Stores
  • 5.4 Country
    • 5.4.1 Spain
    • 5.4.2 United Kingdom
    • 5.4.3 Germany
    • 5.4.4 France
    • 5.4.5 Italy
    • 5.4.6 Russia
    • 5.4.7 Switzerland
    • 5.4.8 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Seiko Holdings Corporation
    • 6.3.2 Casio Computer Co. Ltd
    • 6.3.3 Timex Group
    • 6.3.4 Rolex SA
    • 6.3.5 Compagnie Financire Richemont SA
    • 6.3.6 Citizen Watch Co. Ltd
    • 6.3.7 Fossil Group Inc.
    • 6.3.8 The Swatch Group Ltd
    • 6.3.9 Google LLC (Fitbit Inc.)
    • 6.3.10 Uhrenfabrik Junghans GmbH & Co. KG
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Europe Watch Industry Segmentation

A watch is a small, wearable timepiece that may be carried around. It is made to maintain a constant motion despite any motions brought on by the person's activities. 

The scope of the European watch market includes segmentation of the market based on type, end users, distribution channel, and country. Based on type, the market is segmented under analog watches and digital watches. By end users, the market is segmented under women, men, and unisex. Further segmentation under the distribution channels includes online retail stores and offline retail stores. By country, the market is segmented into the United Kingdom, Germany, Spain, Italy, Russia, France, Switzerland, and the Rest of Europe. 

The market sizing has been done in value terms in USD for all the abovementioned segments.

Type Analogue Watch
Digital Watch
End Users Women
Men
Unisex
Distribution Channel Offline Retail Stores
Online Retail Stores
Country Spain
United Kingdom
Germany
France
Italy
Russia
Switzerland
Rest of Europe
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Europe Watch Market Research FAQs

What is the current Europe Watch Market size?

The Europe Watch Market is projected to register a CAGR of 5.31% during the forecast period (2025-2030)

Who are the key players in Europe Watch Market?

Rolex SA, Compagnie Financire Richemont SA, Citizen Watch Co. Ltd, The Swatch Group Ltd and Fossil Group Inc. are the major companies operating in the Europe Watch Market.

What years does this Europe Watch Market cover?

The report covers the Europe Watch Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Watch Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Watch Industry Report

Statistics for the 2025 Europe Watch market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Watch analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Europe Watch Market Report Snapshots