Market Trends of Europe Vitamin Fortified And Mineral Enriched Food & Beverage Industry
Growing Demand for Functional Food
The increasing consumer interest and a better understanding of the immunity-enhancing properties of proper diet and food habits are key trends driving the market growth. The prevalence of chronic diseases among consumers due to excess consumption of calorie-rich food in the form of convenience food was observed among consumers. Hence, most consumers consume food and beverage products containing fortified ingredients that enhance overall health and wellness. Fortified dairy products, bars, cereal-based foods, bakery products, and supplements were some of the most commonly consumed fortified food and beverage products in the region. Consumers are also seeking economical options to compensate for the nutritional intake by preferring affordable fortified products that claim health benefits, such as yogurts and beverages, leading to increased sales. Manufacturers focus on introducing new products to cater to the customers' demands.
Increasing Demand For Fortified Beverages
Beverages were an integral part of daily diets among the consumers in the market. With increasing health consciousness and exposure to novel products, consumers prefer products that contain value-added nutritional beverages over conventional products available in the market. Fortified beverages infused with vitamins and minerals, such as vitamin-enriched waters, fortified juices, functional dairy beverages, sports drinks, and energy drinks, are gaining popularity among consumers. Owing to the demand, manufacturers are introducing new products to attract consumers. For instance, in April 2023, Vitamin Well company launched its new fortified beverage infused with vitamins in the United Kingdom. The product contains B12, folic acid, magnesium, and other nutritional ingredients.
Additionally, these beverages are preferred by consumers as a replacement for conventional carbonated beverages such as sodas, soft drinks, and others. Persons inclined towards sports, fitness, and other physical activities prefer these products to hydrate themselves instead of water to balance their nutrient intake and reduce their calorie intake by avoiding conventional products. With an increasing inclination towards sports and fitness among consumers in the region, the demand for fortified beverages is expected to increase in the coming years.
Europe Vitamin Fortified and Mineral Enriched Food & Beverages Market Report Snapshots
- Europe Vitamin Fortified and Mineral Enriched Food & Beverages Market Size
- Europe Vitamin Fortified and Mineral Enriched Food & Beverages Market Share
- Europe Vitamin Fortified and Mineral Enriched Food & Beverages Market Trends
- Europe Vitamin Fortified and Mineral Enriched Food & Beverages Companies
