Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Report is Segmented by Product Type (Cereal-Based Products, Dairy Products, Beverages, Infant Formulas, and Other Product Types), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmacy/Drug Store, Online Retail Store, and Other Distribution Channels), and Geography (Germany, The United Kingdom, France, Spain, Russia, Italy, and the Rest of Europe). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Size

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Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 24.83 Billion
Market Size (2030) USD 30.05 Billion
CAGR (2025 - 2030) 3.89 %
Market Concentration Low

Major Players

Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis

The Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market size is estimated at USD 24.83 billion in 2025, and is expected to reach USD 30.05 billion by 2030, at a CAGR of 3.89% during the forecast period (2025-2030).

Food fortification is attractive because it does not require the target groups to change their diet but can be implemented by the food industry and because it reaches large numbers of consumers through retail. Foods such as breakfast cereals, dairy products, and other food and beverages are gaining popularity among consumers. Moreover, consumers in the region are well-informed about the food they consume. Foods that contain additional benefits, such as vitamins, are gaining demand among consumers in the market.

The increasing prevalence of vitamin deficiency among consumers across the region increased demand for vitamin-fortified food and beverages. The local authorities suggested that consumers in the region consume vitamin D-infused food and beverage products to compensate for their nutrition intake. Owing to the demand, manufacturers are focusing on introducing ready-to-eat foods containing vitamin D to attract consumers in the market. For instance, in July 2022, Dina Foods, operating in the United Kingdom, launched its new flatbread products rich in Vitamin D. These products are retailed across supermarkets and other retail channels.

Breakfast cereals hold a prominent market share due to the convenience solution they offer consumers. The market is mainly driven by the busy lifestyles of individuals as these products are processed grain formulations suitable for consumption without further cooking. Whole grain-based ready-to-eat cereals are leading the market owing to the value addition of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients to boost the sales of breakfast cereals.

Europe is expected to grow substantially, owing to the existence of fortified food industries and increasing concerns among consumers regarding health.

Europe Vitamin Fortified and Mineral Enriched Food & Beverage Industry Overview

The European vitamin-fortified and mineral-enriched food and beverage market is competitive, with many domestic and multinational players competing for market share. Companies are focusing on new product launches with healthier ingredients/organic claims and acquisitions, mergers, partnerships, and expansions as their key marketing strategy. The major players in the market studied are Abbott, KELLOGG Company, Nestle, and Amway.

Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Leaders

  1. KELLOGG Company

  2. Abbott Laboratories

  3. PepsiCo Inc

  4. Nestle SA

  5. Amway Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market Concentration
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Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market News

  • April 2023: Kellogg's launched its new breakfast: Rice Krispies cereals infused with vitamin D in fruity flavors. The company claims that consuming one bowl of these cereals provides 20% of the daily vitamin D requirement. These products are initially available in Europe through online distribution channels.
  • August 2022: Operate Drinks in Europe launched its new sports drink, Operate Recovery. The company claims that the products are infused with vitamins and minerals and are available in two flavors: peach and green tea and raspberry and cranberry.
  • March 2022: Moulins Dumée launched its Chanvrine flour mix for bakery derived from the French word “chanvre,” meaning “hemp.” Moulins Bourgeois also found its hemp-fortified bread combined with flaxseed. The combination provides protein, fiber, and omega-3 sources.

Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Increasing demand for healthy alternative food products
    • 4.1.2 Advancements in vitamin infusion into food products
  • 4.2 Market Restraints
    • 4.2.1 Expensive pricing of vitamin-infused food products
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Cereal-based Products
    • 5.1.2 Dairy Products
    • 5.1.3 Beverages
    • 5.1.4 Infant Formulas
    • 5.1.5 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarket/Hypermarket
    • 5.2.2 Convenience Stores
    • 5.2.3 Pharmacy/Drug Store
    • 5.2.4 Online Retail Store
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 Germany
    • 5.3.2 United Kingdom
    • 5.3.3 France
    • 5.3.4 Spain
    • 5.3.5 Russia
    • 5.3.6 Italy
    • 5.3.7 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Abbott Laboratories
    • 6.3.2 Kellogg Company
    • 6.3.3 Nestle SA
    • 6.3.4 PepsiCo Inc.
    • 6.3.5 Amway Corporation
    • 6.3.6 The Coca-Cola Company
    • 6.3.7 The Hain Celestial Group Inc.
    • 6.3.8 Fulfil
    • 6.3.9 Danone SA
    • 6.3.10 Marks and Spencers
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Europe Vitamin Fortified and Mineral Enriched Food & Beverage Industry Segmentation

The report considers fortified food products infused with vitamins and minerals to enhance their nutritional profile. 

Europe vitamin fortified and mineral-enriched food and beverage market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into cereal-based products, dairy products, beverages, infant formulas, and other product types. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacy/drug stores, online retail stores, and other distribution channels. The report is also segmented by Geography into Germany, the United Kingdom, France, Spain, Russia, Italy, and the Rest of Europe. 

The report offers the market size in value terms in USD for all the above-mentioned segments.

Product Type Cereal-based Products
Dairy Products
Beverages
Infant Formulas
Other Product Types
Distribution Channel Supermarket/Hypermarket
Convenience Stores
Pharmacy/Drug Store
Online Retail Store
Other Distribution Channels
Geography Germany
United Kingdom
France
Spain
Russia
Italy
Rest of Europe
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Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Research FAQs

How big is the Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market?

The Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market size is expected to reach USD 24.83 billion in 2025 and grow at a CAGR of 3.89% to reach USD 30.05 billion by 2030.

What is the current Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market size?

In 2025, the Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market size is expected to reach USD 24.83 billion.

Who are the key players in Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market?

KELLOGG Company, Abbott Laboratories, PepsiCo Inc, Nestle SA and Amway Corporation are the major companies operating in the Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market.

What years does this Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market cover, and what was the market size in 2024?

In 2024, the Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market size was estimated at USD 23.86 billion. The report covers the Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Vitamin Fortified and Mineral Enriched Food & Beverages Industry Report

Statistics for the 2025 Europe Vitamin Fortified And Mineral Enriched Food & Beverage market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Vitamin Fortified And Mineral Enriched Food & Beverage analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.