logo

Europe Two-Wheeler Market Size

The Europe Two-Wheeler Market is experiencing significant growth, driven by technological advancements, changing consumer preferences, and increasing environmental concerns. The market's expansion is characterized by a rising demand for electric two-wheelers, supported by government incentives and stricter emission regulations. This shift towards electrification is making two-wheelers an attractive option for sustainable transportation. Consumer trends indicate a preference for urban mobility solutions that offer convenience and reduced environmental impact, with two-wheelers, particularly scooters and mopeds, becoming popular for their efficiency in urban settings. The integration of smart connectivity features further enhances the appeal of two-wheelers, attracting tech-savvy consumers and contributing to the market's growth trajectory.

Home right-chevron-icon Market Analysis right-chevron-icon Automotive Research right-chevron-icon Vehicles Research right-chevron-icon Europe Two-Wheeler Market right-chevron-icon Market Size

Market Size of europe two-wheeler Industry

Europe Two-Wheeler Market Summary
share button
svg icon Study Period 2017 - 2030
svg icon Market Size (2024) USD 7.74 Billion
svg icon Market Size (2030) USD 18.05 Billion
svg icon Largest Share by Propulsion Type ICE
svg icon CAGR (2024 - 2030) 15.15 %
svg icon Largest Share by Country France
svg icon Market Concentration Medium

Major Players
major-player-company-image

*Disclaimer: Major Players sorted in no particular order

Key Players

WHY BUY FROM US?

1. CRISP & INSIGHTFUL
2. TRUE BOTTOM-UP
3. EXHAUSTIVENESS
4. TRANSPARENCY
5. CONVENIENCE
KNOW MORE

Europe Two-Wheeler Market Analysis

The Europe Two-Wheeler Market size is estimated at 7.74 billion USD in 2024, and is expected to reach 18.05 billion USD by 2030, growing at a CAGR of 15.15% during the forecast period (2024-2030).

7.74 Billion

Market Size in 2024 (USD)

18.05 Billion

Market Size in 2030 (USD)

8.23 %

CAGR (2017-2023)

15.15 %

CAGR (2024-2030)

Largest Segment by Propulsion Type

72.96 %

value share, ICE, 2023

Icon image

ICE two-wheelers dominate due to their affordability, widespread availability, and well-established refueling infrastructure across Europe.

Fastest-growing Segment by Propulsion Type

30.14 %

Projected CAGR, Hybrid and Electric Vehicles, 2024-2030

Icon image

E2W are growing rapidly due to strong government support for sustainable transportation, extensive charging infrastructure, and increasing consumer preference for eco-friendly vehicles.

Largest Segment by Country

22.87 %

value share, France, 2023

Icon image

France leads due to its strong automotive industry, extensive road network, and high consumer demand for efficient two-wheeler transportation in both urban and rural areas.

Leading Market Player

15.40 %

market share, Honda Motor Co.,Ltd., Ltd.

Icon image

Honda Motor Co. Ltd. leads Europe's two-wheeler market due to its wide range of high-quality products, strong brand reputation, and extensive distribution network.

Second leading Market Player

10.90 %

market share, Yamaha Motor Company Limited, 2023

Icon image

Yamaha Moto is the second leading player in Europe's two-wheeler market due to its extensive product range, trusted quality, and strong dealership network.

The European two-wheeler market's steady growth signifies an electrification and sustainability shift driven by tech advancements, policies, and changing consumer preferences

  • In 2023, the European market for two-wheelers exhibited a growth pattern, with sales totaling 1,256,184 units, indicating an increase from the previous year's 1,188,468 units. This growth reflected an expanding interest in two-wheelers as both a primary and secondary mode of transportation, fueled by urbanization, the search for more sustainable commuting options, and the increased appeal of two-wheelers for leisure activities.
  • The European market's progression is significantly influenced by the surge in hybrid and electric two-wheeler adoption. This shift is supported by a combination of factors, including stringent environmental regulations, government incentives aimed at promoting cleaner modes of transportation, and growing consumer consciousness towards reducing carbon footprints. These elements, coupled with advancements in electric two-wheeler technology—such as improved battery life, shorter charging times, and enhanced performance—are making electric options increasingly viable and attractive to a broader segment of consumers.
  • From 2024 to 2030, the forecasted data indicated a steady increase in two-wheeler sales across Europe, with projections showing that sales could reach 1,730,220 units by 2030. This sustained growth trajectory underscores the enduring appeal of two-wheelers as a flexible, efficient, and sustainable mode of transportation. The continued rise in electric two-wheeler sales is expected to significantly contribute to this growth, reflecting a broader trend towards electrification in the transportation sector.
Europe Two-Wheeler Market

Manufacturers are investing in research and development to introduce more efficient, safer, and smarter two-wheelers with advancements in battery technology, autonomous driving features, and connectivity

  • The European two-wheeler market has been witnessing significant growth and transformation, driven by a combination of technological advancements, changing consumer preferences, and increasing environmental concerns. The market encompasses a wide range of vehicles, including motorcycles, scooters, mopeds, and electrically powered two-wheelers. The surge in demand for electric two-wheelers, in particular, reflects the region's growing commitment to sustainable transportation solutions. This shift is further supported by government incentives, stricter emission regulations, and an expanding infrastructure for electric vehicles, making electric two-wheelers an increasingly attractive option for consumers.
  • Consumer preferences in Europe have been evolving, with a noticeable trend toward urban mobility solutions that offer convenience, affordability, and reduced environmental impact. Two-wheelers, especially scooters and mopeds, have become popular urban transport options due to their ability to navigate through traffic more efficiently than cars, lower operating costs, and ease of parking. This trend is complemented by the growing popularity of ride-sharing platforms and rental services for two-wheelers, which offer flexible and cost-effective mobility solutions without the need for ownership. Additionally, the advent of smart connectivity features in two-wheelers, such as GPS navigation, anti-theft systems, and smartphone integration, has enhanced the riding experience, making them more appealing to tech-savvy consumers.

Europe Two-Wheeler Industry Segmentation

Hybrid and Electric Vehicles, ICE are covered as segments by Propulsion Type. Austria, Belgium, Czech Republic, Denmark, Estonia, France, Germany, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Russia, Spain, Sweden, UK, Rest-of-Europe are covered as segments by Country.

  • In 2023, the European market for two-wheelers exhibited a growth pattern, with sales totaling 1,256,184 units, indicating an increase from the previous year's 1,188,468 units. This growth reflected an expanding interest in two-wheelers as both a primary and secondary mode of transportation, fueled by urbanization, the search for more sustainable commuting options, and the increased appeal of two-wheelers for leisure activities.
  • The European market's progression is significantly influenced by the surge in hybrid and electric two-wheeler adoption. This shift is supported by a combination of factors, including stringent environmental regulations, government incentives aimed at promoting cleaner modes of transportation, and growing consumer consciousness towards reducing carbon footprints. These elements, coupled with advancements in electric two-wheeler technology—such as improved battery life, shorter charging times, and enhanced performance—are making electric options increasingly viable and attractive to a broader segment of consumers.
  • From 2024 to 2030, the forecasted data indicated a steady increase in two-wheeler sales across Europe, with projections showing that sales could reach 1,730,220 units by 2030. This sustained growth trajectory underscores the enduring appeal of two-wheelers as a flexible, efficient, and sustainable mode of transportation. The continued rise in electric two-wheeler sales is expected to significantly contribute to this growth, reflecting a broader trend towards electrification in the transportation sector.
Propulsion Type
Hybrid and Electric Vehicles
ICE
Country
Austria
Belgium
Czech Republic
Denmark
Estonia
France
Germany
Ireland
Italy
Latvia
Lithuania
Norway
Poland
Russia
Spain
Sweden
UK
Rest-of-Europe
customize-icon Need A Different Region Or Segment?
Customize Now

Europe Two-Wheeler Market Size Summary

The European two-wheeler market is experiencing significant growth, driven by a shift towards sustainable transportation solutions and technological advancements. The market encompasses a diverse range of vehicles, including motorcycles, scooters, mopeds, and electric two-wheelers. The increasing adoption of electric two-wheelers is a key trend, supported by stringent environmental regulations, government incentives, and advancements in electric vehicle technology. This shift is making electric options more viable and appealing to consumers, reflecting a broader trend towards electrification in the transportation sector. The market's expansion is further fueled by urbanization and the growing popularity of two-wheelers as efficient and flexible urban mobility solutions.

Consumer preferences in Europe are evolving, with a noticeable trend towards urban mobility solutions that offer convenience, affordability, and reduced environmental impact. Two-wheelers, particularly scooters and mopeds, are becoming popular due to their ability to navigate traffic efficiently, lower operating costs, and ease of parking. The rise of ride-sharing platforms and rental services for two-wheelers also contributes to this trend, providing flexible and cost-effective mobility solutions. Additionally, smart connectivity features in two-wheelers, such as GPS navigation and smartphone integration, enhance the riding experience, appealing to tech-savvy consumers. The market is moderately consolidated, with major players like BMW Motorrad, Honda Motor Co., Ltd., KTM Motorcycles, Piaggio & C. SpA, and Yamaha Motor Company Limited leading the industry.

Explore More >

Europe Two-Wheeler Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Propulsion Type

      1. 1.1.1 Hybrid and Electric Vehicles

      2. 1.1.2 ICE

    2. 1.2 Country

      1. 1.2.1 Austria

      2. 1.2.2 Belgium

      3. 1.2.3 Czech Republic

      4. 1.2.4 Denmark

      5. 1.2.5 Estonia

      6. 1.2.6 France

      7. 1.2.7 Germany

      8. 1.2.8 Ireland

      9. 1.2.9 Italy

      10. 1.2.10 Latvia

      11. 1.2.11 Lithuania

      12. 1.2.12 Norway

      13. 1.2.13 Poland

      14. 1.2.14 Russia

      15. 1.2.15 Spain

      16. 1.2.16 Sweden

      17. 1.2.17 UK

      18. 1.2.18 Rest-of-Europe

Europe Two-Wheeler Market Size FAQs

The Europe Two-Wheeler Market size is expected to reach USD 7.74 billion in 2024 and grow at a CAGR of 15.15% to reach USD 18.05 billion by 2030.

In 2024, the Europe Two-Wheeler Market size is expected to reach USD 7.74 billion.

Europe Two-Wheeler Market Report Snapshots

Europe Two-Wheeler Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030