Europe Tissue and Hygiene Paper Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Europe Tissue And Hygiene Paper Market Analysis

The Europe Tissue And Hygiene Paper Market size is estimated at USD 53.23 billion in 2024, and is expected to reach USD 61.09 billion by 2029, growing at a CAGR of 2.79% during the forecast period (2024-2029).

Tissue and hygiene papers are lightweight creped for cosmetic and personal care, cleaning, and hygiene purposes. Products include facial papers, towels, facial masks, toilet paper, napkins, diapers, and sanitary pads.

According to the European Tissue Symposium (European Tissue Paper Association), the European market contributes more than 25% of the global tissue market. The advancements in tissue manufacturing technology, efficient raw material usage, and the recyclability of used tissues are expected to improve further the design of tissue products and the way they get dispensed.

With a growing and aging population in the United Kingdom, the demand for hygiene products continues to increase. The United Kingdom manufacturers make products for all market sections, from branded premium products focusing on quality to generic grades of tissues costing less. Many mills in the country have de-inking plants to process recycled paper fiber to produce tissues.

According to the Office for National Statistics (UK) report published in July 2023, the manufacturers' toilet paper sales in the country increased from 742 thousand tons to 849 thousand tons. Therefore, the rise of manufacturers' toilet paper sales in three years expanded to over 100 thousand tons, depicting a surge in demand for toilet paper across the country. Further, as per the same report, the demand for toilet paper held the highest position in terms of sales of household paper and toilet requisites in the United Kingdom. This growth trend is expected to be witnessed during the forecast period, depicting the bolstered top-line growth across the sector.

The demand for paper tissues and hygiene products is steadily increasing in Europe owing to various factors that directly or indirectly impact the market ecosystem. The rise of e-commerce, hospitality, and the food service sector further boosts the need for paper tissues. However, deforestation concerns reduce access to domestic resources for the market vendors, making them rely on recovered paper and wastepaper imports. Environmental impact is one of the most critical challenges that the paper is facing at this moment. Making paper requires significant natural resources like wood, water, and energy.

Additionally, it involves using chemicals and other materials that can negatively impact the environment. The pulp and paper sector has been associated with deforestation risks in Europe. Increasing pulp and paper production increases deforestation, fires, social conflict, and conflict with wildlife.

A significant share of commercial establishments has installed electric tissue dispensers to release hand towels for consumers. In addition, consumers are changing their eating habits by not eating at the store but taking their pre-packaged meals with them because of time and hygiene restrictions due to the pandemic.

Europe Tissue And Hygiene Paper Market Trends

The Toilet Paper Segment is Expected to Hold a Major Market Share

Europe Tissue And Hygiene Paper Industry Segmentation

The European tissue and hygiene paper market includes various tissue and hygiene paper products designed for end consumers. Tissue paper uses hardwood and softwood trees, water, and synthetic compounds. The method for producing tissue paper includes pulping and retting, adding color or components to strengthen or soften and improve the water-holding limit, and finally, squeezing the item to form into the necessary shape. The study on the European tissue and hygiene paper market tracks demands in terms of revenue. The study factors in the prevalent base scenarios, key themes, and end-user-related demand cycles. Toilet paper and bathroom tissues are used interchangeably, serving the same function.

The European tissue and hygiene paper market is segmented by product (baby diapers, feminine hygiene, household paper, incontinence, paper tissues [paper napkins, paper towels, face tissue, and specialty and wrapping tissue], and toilet paper), raw materials (kraft, sulfite, recycled, and other raw materials), type (at home and away from home), and country (United Kingdom, Germany, France, Italy, Spain, Netherlands, Denmark, Finland, Norway, Sweden, Ireland, Switzerland, Russia, Poland, and the Rest of Europe). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.