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Europe Sweet Biscuits Market Size (2024 - 2029)

The Europe sweet biscuits market is experiencing growth, driven by changing consumer behaviors and trends. The COVID-19 pandemic has influenced the market size, as more individuals turned to baking at home and stockpiling long shelf-life products like biscuits. Despite health concerns over sugar content, the demand for sweet biscuits remains strong, with a notable shift towards quick and convenient snack options. Companies are responding by reducing sugar levels and introducing new product variants. In-store promotions and the rise of e-retailing are also contributing to the market's expansion, as consumers increasingly seek healthy snack options online.

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Market Size of Europe Sweet Biscuits Industry

Europe Sweet Biscuits Market
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.10 %
Market Concentration Medium

Major Players

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*Disclaimer: Major Players sorted in no particular order

Europe Sweet Biscuits Market Analysis

Europe Sweet Biscuits market is projected to register a CAGR of 4.1% during the forecast period, 2022-2027.

The market has been significantly impacted by COVID-19 in all aspects of business and service activities within Europe's biscuit sector. Because people were constrained to their houses during the pandemic, the market has seen an increase in homemade biscuits because people, eager for hobbies whilst being restricted in their homes, have been exploring new recipes and ideas, especially for cookies and desserts. Consumers are stacking long shelf-life items, including biscuits, resulting in lesser product availability in the market, the COVID-19 pandemic has led to an increased growth rate for the sweet biscuit market.

Sweet biscuits continue to dominate market sales in Europe, despite ongoing concerns about their excessive sugar content. Major players will continue to combat this by trying to cut sugar content and using natural ingredients. For instance, in 2021, Burton's Biscuit Company unveiled a new permissible snacking brand called The Skinny Cookie Co. The range provides biscuits in Thins, Sugar Free and Mini variants with choc chip flavour. One of the key reasons accelerating the expansion of the sweet biscuit market in Europe in the short term is the rising preference for quick snacks. Also, since food-on-the-go is the most recent ongoing trend and is one of the fundamental considerations for consumers while purchasing food products, it has become a prominent factor in driving the market.

The companies are involved in a variety of in-store promotions in addition to concentrating on new product development and marketing communications. These in-store specials are primarily money-off deals like bonus value packs or buy one, get one free. Additionally, healthy snack food sales in online stores are expanding more quickly in terms of distribution channels, drawing numerous vertical experts like Amazon, Walmart, Carrefour, etc., that are benefiting from the expansion of e-retailing.

Europe Sweet Biscuits Industry Segmentation

A sweet biscuit is a small flat cake that is crisp and usually sweet. The Europe Sweet Biscuits market is segmented by type, distribution channel, and geography. By type, the market is segmented into cookies, sandwich biscuits, chocolate coated, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and others. By geography, the market is segmented into the United Kingdom, France, Germany, Italy, Spain, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Cookies
Plain Biscuits
Filled Biscuits
Sandwich Biscuits
Chocolate Coated
Other Types
By Distribution Channel
Supermarket/Hypermarket
Convenience Store
Online Retail Store
Other distribution channel
By Geography
United Kingdom
France
Germany
Italy
Spain
Russia
Rest of Europe
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Europe Sweet Biscuits Market Size Summary

The Europe sweet biscuits market is experiencing a steady growth trajectory, driven by evolving consumer preferences and innovative product offerings. Despite the challenges posed by the COVID-19 pandemic, which initially led to a surge in homemade biscuit production, the market has rebounded with a focus on convenience and quick snacking solutions. Sweet biscuits remain a dominant segment, with major players actively reducing sugar content and incorporating natural ingredients to address health concerns. The trend towards food-on-the-go has further propelled market expansion, as consumers seek easy-to-consume snacks that fit their busy lifestyles. The market is also benefiting from advancements in packaging and processing technologies, which have facilitated the introduction of new flavors, shapes, and healthier options, such as gluten-free and high-fiber biscuits.

The competitive landscape of the Europe sweet biscuits market is characterized by the presence of key players like Mondelez International, Kellogg Company, and Burton's Biscuits Company, who are focusing on product innovation and strategic partnerships to capture market share. The United Kingdom, in particular, shows a strong inclination towards sweet biscuits, reflecting a cultural preference for snacking despite health concerns. The market's growth is supported by the increasing demand for convenience foods, driven by factors such as busy lifestyles and rising income levels. Companies are leveraging in-store promotions and expanding their online presence to reach a broader audience, with e-retailing platforms playing a significant role in market distribution. As the market continues to evolve, the emphasis on ethical production and sustainability remains a priority for industry players, ensuring that they meet consumer expectations while maintaining high standards.

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Europe Sweet Biscuits Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Cookies

      2. 2.1.2 Plain Biscuits

      3. 2.1.3 Filled Biscuits

      4. 2.1.4 Sandwich Biscuits

      5. 2.1.5 Chocolate Coated

      6. 2.1.6 Other Types

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarket/Hypermarket

      2. 2.2.2 Convenience Store

      3. 2.2.3 Online Retail Store

      4. 2.2.4 Other distribution channel

    3. 2.3 By Geography

      1. 2.3.1 United Kingdom

      2. 2.3.2 France

      3. 2.3.3 Germany

      4. 2.3.4 Italy

      5. 2.3.5 Spain

      6. 2.3.6 Russia

      7. 2.3.7 Rest of Europe

Europe Sweet Biscuits Market Size FAQs

The Europe Sweet Biscuits Market is projected to register a CAGR of 4.10% during the forecast period (2024-2029)

Burton's Biscuits Company, ITC Ltd, Mondelez International Inc, Kellogg Company and Britannia Industries Limited are the major companies operating in the Europe Sweet Biscuits Market.

Europe Sweet Biscuits Report Snapshots

Europe Sweet Biscuits Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)