Market Trends of Europe Sugar Substitute Industry
Increasing Demand for Low-Sugar Food Products
Increasing demand for low-calorie sweeteners from food and beverage manufacturers have been increased from the last few years, owing to the rising concern over obesity and diabetes across the world. Many key players in beverages are replacing the application of traditional sugar with sugar substitutes and are introducing the products with natural low-calorie sweeteners such as stevia. For instance, in 2018, Coca-Cola launched Coke 'Coca-Cola Life' sweetened with 100% stevia in the United Kingdom. The company is also planning to introduce similar products across the European region in the upcoming years. Increasingly, consumers from European countries such as, Germany, France, and the United Kingdom are inclined toward low-sugar fruits and vegetable juices, which is driving the demand for sugar substitutes under beverage applications.
Germany Hold’s a Significant Share in the Market
In the European region, Germany is a considerable market for sugar substitutes owing to an increase in the consumption of processed food products coupled with increasing the diabetic population in the country is driving the market's growth at a faster pace in the country. The non-calorie sweeteners or sugar substitutes, such as aspartame and sucralose, (after attaining government authorization), are widely used in the production of soft drinks in the country. Fluctuating prices of sugar in the country and growing domestic markets for health foods, such as diabetic food and low-calorie food, are propelling the growth of the market. Furthermore, Germany is the major European country with the highest diabetic population in the region and among the ten major diabetic countries around the globe.
