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Europe Sugar Free Energy Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Europe Sugar Free Energy Drinks Market is segmented by Packaging Type (Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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Europe Sugar Free Energy Drinks Market Size

Europe Sugar Free Energy Drinks Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 4.58 Billion
svg icon Market Size (2030) USD 7.15 Billion
svg icon Largest Share by Distribution Channel Off-trade
svg icon CAGR (2024 - 2030) 7.70 %
svg icon Largest Share by Country Germany
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Europe Sugar Free Energy Drinks Market Analysis

The Europe Sugar Free Energy Drinks Market size is estimated at 4.58 billion USD in 2024, and is expected to reach 7.15 billion USD by 2030, growing at a CAGR of 7.70% during the forecast period (2024-2030).

4.58 Billion

Market Size in 2024 (USD)

7.15 Billion

Market Size in 2030 (USD)

6.15 %

CAGR (2018-2023)

7.70 %

CAGR (2024-2030)

Leading Market Player

11.46 %

market share, Red Bull GmbH, 2022

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Innovative ingredient choice by the company trying to capture product challenges with creative promotional activities in the region made Red Bull major player in the market.

Largest Segment by Packaging Type

60.19 %

value share, Metal Can, 2023

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Metal cans benefit with a large, printable surface area that serves as a 360-degree billboard for brands on store shelves and allows for a more creative packaging designs.

Largest Segment by Country

17.90 %

value share, Germany, 2023

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Consumers inclination towards health beverages with continous product development happening influenced the consumer choice in the segment, driving sugar-free products choice.

Fastest-growing segment by Packaging Type

8.17 %

Projected CAGR, Glass Bottles, 2024-2030

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Glass bottles make the product appealing to the consumers as its clear or translucent material allows the visibility of the product, influencing consumer choice in the region.

Fastest-growing segment by Country

9.79 %

Projected CAGR, Turkey, 2024-2030

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Natural sweeteners are gaining popularity as consumer choice for alternatives to processed sugar and high fructose corn syrup is largely impacting the sales in the market.

The adoption of diverse marketing strategies by European retailers has bolstered the sales of the sugar-free and low-calorie energy drink market

  • Off-trade retailing segment is considered to be the leading distribution segment for the sugar-free or low-calorie energy drink market in Europe. Also, the sales value of sugar-free or low-calorie energy drinks witnessed a growth of 31.07% in 2023 compared to 2018. The growth is anticipated with the rising availability of sugar-free or low-calorie energy drinks from various brands. In addition, the off-trade retailers collaborate with famous fitness enthusiasts to increase their consumer base.
  • In the off-trade retailing segment, online retailers are considered to be the fastest-growing industry in the respective region. Some of the most preferred e-commerce websites in Europe are rewe.de, flaschenpost.de, amazon.de, bofrost.de, and hawesko.de. To increase the consumer base, these retailers offer a wide range of services such as they offer subscription-based models for regular delivery of sugar-free or low-calorie energy drinks, providing convenience to the consumers. The supermarket and hypermarket chains across Europe are considered to be the largest retailers within the off-trade segment. These retailers are exhibiting their business by offering a wide selection of sugar-free or low-calorie energy drink beverages. In 2030, this market is expected to grow by 40.39% from 2023.
  • The on-trade distribution channels maintained the highest CAGR of 9.45% by value between 2019 and 2023. The majority of on-trade retailers in Europe, such as pubs, bars, and QSRs, are heavily reliant on sugar-free or low-calorie energy drinks and derivatives. These retailers often introduce limited-time offers on specific energy drinks or create seasonal promotions that can create a sense of urgency and encourage customers to try new beverages.
Europe Sugar Free Energy Drinks Market

Rise in obesity and government initiatives to reduce sugar intake boosting the growth of the market

  • From 2018 to 2023, the value of sugar-free or low-calorie drink sales in Europe rose by 7.02%. Driven by growing concerns over sugar consumption, European consumers are increasingly gravitating toward sugar-free options, even in energy drinks. Major brands like Powerade, Red Bull, Monster, and Rockstar have all introduced sugar and calorie-free variants. Notably, 64% of Europeans actively seek low-sugar options when purchasing carbonated beverages. Reflecting this trend, Europe's soft drinks industry has been actively reducing sugar content, aiming to offer healthier choices and encourage moderation. The Union of European Soft Drinks Associations has committed to a further 10% reduction in added sugars in soft drinks from 2019 to 2025 across the EU-27, bolstering the production of sugar-free and low-calorie energy drinks.
  • In Germany, over half the adults (53.5%) are either overweight or obese, with men being more affected. The prevalence of obesity stands at 19% for both genders. As of 2022, over 8.5 million Germans were living with diabetes. Notably, the rates of overweight and obesity rise with age for both men and women. Additionally, German consumers exhibit a heightened health consciousness, leading to a preference for sugar-free energy drinks.
  • Turkey is poised for significant growth, projected to record a CAGR of 9.79% in value for the period from 2024 to 2030. In line with this, the Turkish Health Ministry has introduced the Sugar Reduction Guide, aiming to gradually decrease sugar content in non-alcoholic beverages, including energy drinks, by at least 10% by 2025. In 2022, over 56% of the Turkish population was classified as overweight or obese, highlighting the country's substantial potential for energy drink consumption in the coming years.

Europe Sugar Free Energy Drinks Market Trends

Growing trend of health-conscious consumers looking for low-calorie beverages fuels the segment sales

  • Energy drinks are particularly popular among young adults, including college students and professionals, who consume them for increased alertness and stamina. In 2022, around 25% of UK children consumed energy drinks citing taste (60%) and energy (31%) as the main reasons for consumption.
  • As consumers are demanding more sugar-free energy drinks manufacturers of sugar-free energy drinks in Europe are responding on various areas such as innovative product offerings, technologies, and marketing expenditure including advertising and endorsements.
  • The disposable income of consumers is a crucial economic parameter. Higher disposable incomes generally make consumers more willing to spend on discretionary items like energy drinks more so for sugar-free energy drinks.
  • Demand for sugar-free energy drinks has increased as they stabilize the blood sugar levels due to the energy-boosting ingredients like B Vitamins, aminoacids and herbal extracts which have been widely accepted for their health benefits.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Companies are releasing energy drinks that contain hydrating properties through the inclusion of ingredients such as electrolytes and coconut water
  • Red Bull's marketing approach is multifaceted and strategically designed to create a lifestyle brand that embodies adventure, energy, and excitement

Europe Sugar Free Energy Drinks Industry Overview

The Europe Sugar Free Energy Drinks Market is fragmented, with the top five companies occupying 21.69%. The major players in this market are Grenade (UK) Limited, Monster Beverage Corporation, PepsiCo, Inc., Red Bull GmbH and Suntory Holdings Limited (sorted alphabetically).

Europe Sugar Free Energy Drinks Market Leaders

  1. Grenade (UK) Limited

  2. Monster Beverage Corporation

  3. PepsiCo, Inc.

  4. Red Bull GmbH

  5. Suntory Holdings Limited

Europe Sugar Free Energy Drinks Market Concentration

Other important companies include A.G. BARR P.L.C., Carabao Group Public Company Limited, Kingsley Beverages Limited, The Coca-Cola Company, Vital Pharmaceuticals, Inc., Vitamin Well Limited, Woodbolt Distribution, LLC, Xite Energy Limited.

*Disclaimer: Major Players sorted in alphabetical order.

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Europe Sugar Free Energy Drinks Market News

  • July 2023: WWE and Nutrabolt, owner of the C4 brand, announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.
  • May 2023: Coca-Cola Europacific Partners (CCEP) is bolstering its Relentless Zero Sugar range to maintain momentum behind the brand with its latest flavor launch, watermelon. The new, refreshingly fruity, zero-sugar flavor is designed to fuel additional growth of the Relentless brand.
  • January 2023: Vitamin Well-owned functional beverage brand Nocco has expanded its portfolio with the launch of the new Focus range-Focus ramonade. Focus Ramonade features flavours of rambutan, apple and melon and contains 180mg of caffeine.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Europe Sugar Free Energy Drinks Market
Europe Sugar Free Energy Drinks Market
Europe Sugar Free Energy Drinks Market
Europe Sugar Free Energy Drinks Market

Europe Sugar Free Energy Drinks Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Consumer Buying Behaviour

    2. 2.2. Innovations

    3. 2.3. Brand Share Analysis

    4. 2.4. Regulatory Framework

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 3.1. Packaging Type

      1. 3.1.1. Glass Bottles

      2. 3.1.2. Metal Can

      3. 3.1.3. PET Bottles

    2. 3.2. Distribution Channel

      1. 3.2.1. Off-trade

        1. 3.2.1.1. Convenience Stores

        2. 3.2.1.2. Online Retail

        3. 3.2.1.3. Supermarket/Hypermarket

        4. 3.2.1.4. Others

      2. 3.2.2. On-trade

    3. 3.3. Country

      1. 3.3.1. Belgium

      2. 3.3.2. France

      3. 3.3.3. Germany

      4. 3.3.4. Italy

      5. 3.3.5. Netherlands

      6. 3.3.6. Russia

      7. 3.3.7. Spain

      8. 3.3.8. Turkey

      9. 3.3.9. United Kingdom

      10. 3.3.10. Rest of Europe

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. A.G. BARR P.L.C.

      2. 4.4.2. Carabao Group Public Company Limited

      3. 4.4.3. Grenade (UK) Limited

      4. 4.4.4. Kingsley Beverages Limited

      5. 4.4.5. Monster Beverage Corporation

      6. 4.4.6. PepsiCo, Inc.

      7. 4.4.7. Red Bull GmbH

      8. 4.4.8. Suntory Holdings Limited

      9. 4.4.9. The Coca-Cola Company

      10. 4.4.10. Vital Pharmaceuticals, Inc.

      11. 4.4.11. Vitamin Well Limited

      12. 4.4.12. Woodbolt Distribution, LLC

      13. 4.4.13. Xite Energy Limited

  7. 5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF SUGAR FREE ENERGY DRINKS MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF SUGAR FREE ENERGY DRINKS MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY PACKAGING TYPE, LITRES, EUROPE, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY PACKAGING TYPE, USD, EUROPE, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, LITRES, EUROPE, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, USD, EUROPE, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, SPLIT BY DISTRIBUTION CHANNEL %, EUROPE, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA METAL CAN, LITRES, EUROPE, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA METAL CAN, USD, EUROPE, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY DISTRIBUTION CHANNEL %, EUROPE, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, EUROPE, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, USD, EUROPE, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY DISTRIBUTION CHANNEL %, EUROPE, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 22:  
  2. VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 23:  
  2. VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, EUROPE, 2018 - 2030
  1. Figure 24:  
  2. VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, EUROPE, 2018 - 2030
  1. Figure 25:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 26:  
  2. VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 27:  
  2. VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, LITRES, EUROPE, 2018 - 2030
  1. Figure 28:  
  2. VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2018 - 2030
  1. Figure 29:  
  2. VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, LITRES, EUROPE, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, USD, EUROPE, 2018 - 2030
  1. Figure 31:  
  2. VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 32:  
  2. VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, EUROPE, 2018 - 2030
  1. Figure 33:  
  2. VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 34:  
  2. VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 35:  
  2. VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 37:  
  2. VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, LITRES, EUROPE, 2018 - 2030
  1. Figure 38:  
  2. VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030
  1. Figure 39:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 40:  
  2. VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, BELGIUM, 2018 - 2030
  1. Figure 42:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, BELGIUM, 2018 - 2030
  1. Figure 43:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BELGIUM, 2023 VS 2030
  1. Figure 44:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, FRANCE, 2018 - 2030
  1. Figure 45:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, FRANCE, 2018 - 2030
  1. Figure 46:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, FRANCE, 2023 VS 2030
  1. Figure 47:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, GERMANY, 2018 - 2030
  1. Figure 48:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, GERMANY, 2018 - 2030
  1. Figure 49:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030
  1. Figure 50:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, ITALY, 2018 - 2030
  1. Figure 51:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, ITALY, 2018 - 2030
  1. Figure 52:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ITALY, 2023 VS 2030
  1. Figure 53:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, NETHERLANDS, 2018 - 2030
  1. Figure 54:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, NETHERLANDS, 2018 - 2030
  1. Figure 55:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NETHERLANDS, 2023 VS 2030
  1. Figure 56:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, RUSSIA, 2018 - 2030
  1. Figure 57:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, RUSSIA, 2018 - 2030
  1. Figure 58:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, RUSSIA, 2023 VS 2030
  1. Figure 59:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, SPAIN, 2018 - 2030
  1. Figure 60:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, SPAIN, 2018 - 2030
  1. Figure 61:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SPAIN, 2023 VS 2030
  1. Figure 62:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, TURKEY, 2018 - 2030
  1. Figure 63:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, TURKEY, 2018 - 2030
  1. Figure 64:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, TURKEY, 2023 VS 2030
  1. Figure 65:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, UNITED KINGDOM, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, UNITED KINGDOM, 2018 - 2030
  1. Figure 67:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2023 VS 2030
  1. Figure 68:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF EUROPE, 2018 - 2030
  1. Figure 69:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, REST OF EUROPE, 2018 - 2030
  1. Figure 70:  
  2. VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2023 VS 2030
  1. Figure 71:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2020 - 2023
  1. Figure 72:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2020 - 2023
  1. Figure 73:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022

Europe Sugar Free Energy Drinks Industry Segmentation

Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.

  • Off-trade retailing segment is considered to be the leading distribution segment for the sugar-free or low-calorie energy drink market in Europe. Also, the sales value of sugar-free or low-calorie energy drinks witnessed a growth of 31.07% in 2023 compared to 2018. The growth is anticipated with the rising availability of sugar-free or low-calorie energy drinks from various brands. In addition, the off-trade retailers collaborate with famous fitness enthusiasts to increase their consumer base.
  • In the off-trade retailing segment, online retailers are considered to be the fastest-growing industry in the respective region. Some of the most preferred e-commerce websites in Europe are rewe.de, flaschenpost.de, amazon.de, bofrost.de, and hawesko.de. To increase the consumer base, these retailers offer a wide range of services such as they offer subscription-based models for regular delivery of sugar-free or low-calorie energy drinks, providing convenience to the consumers. The supermarket and hypermarket chains across Europe are considered to be the largest retailers within the off-trade segment. These retailers are exhibiting their business by offering a wide selection of sugar-free or low-calorie energy drink beverages. In 2030, this market is expected to grow by 40.39% from 2023.
  • The on-trade distribution channels maintained the highest CAGR of 9.45% by value between 2019 and 2023. The majority of on-trade retailers in Europe, such as pubs, bars, and QSRs, are heavily reliant on sugar-free or low-calorie energy drinks and derivatives. These retailers often introduce limited-time offers on specific energy drinks or create seasonal promotions that can create a sense of urgency and encourage customers to try new beverages.
Packaging Type
Glass Bottles
Metal Can
PET Bottles
Distribution Channel
Off-trade
Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
On-trade
Country
Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Europe Sugar Free Energy Drinks Market Research FAQs

The Europe Sugar Free Energy Drinks Market size is expected to reach USD 4.58 billion in 2024 and grow at a CAGR of 7.70% to reach USD 7.15 billion by 2030.

In 2024, the Europe Sugar Free Energy Drinks Market size is expected to reach USD 4.58 billion.

Grenade (UK) Limited, Monster Beverage Corporation, PepsiCo, Inc., Red Bull GmbH and Suntory Holdings Limited are the major companies operating in the Europe Sugar Free Energy Drinks Market.

In the Europe Sugar Free Energy Drinks Market, the Off-trade segment accounts for the largest share by distribution channel.

In 2024, Germany accounts for the largest share by country in the Europe Sugar Free Energy Drinks Market.

In 2023, the Europe Sugar Free Energy Drinks Market size was estimated at 4.58 billion. The report covers the Europe Sugar Free Energy Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Sugar Free Energy Drinks Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Sugar Free Energy Drinks Industry Report

Statistics for the 2023 Europe Sugar Free Energy Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Sugar Free Energy Drinks analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Europe Sugar Free Energy Drinks Market Report Snapshots

Europe Sugar Free Energy Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030