Market Trends of europe sugar confectionery Industry
The rising impulse buying behavior, along with increasing indulgence in sweets during occasions like Christmas and other festivals, among Europeans support the market
- Sugar confectionery consumption in Europe is attributed to factors like cultural celebrations and regular snacking among the population in the region. In the United Kingdom, about 58% of consumers preferred consuming snacks between meals in 2022, followed by Germany and France with 44% and 30%, respectively.
- Consumers continuously scrutinize labels and contents to make sound choices about their sugar intake. Furthermore, companies are bringing more transparency, choice, and portion guidance options to consumers looking to control their sugar intake, whether they are purchasing candy for home celebrations with their family, selecting a treat to share with friends, or treating themselves.
- In the region, sugar confectionery is available to consumers in the low-range to high-end premium range. In 2022, as per the annual average Consumer Price Index (CPI), the price index value of sugar, jams, syrups, and sugar confectionery items was measured at 110.1 index points in the United Kingdom.
- With the rising number of health-conscious consumers in the region, there is an increasing demand for healthier alternatives to every product, even for sugar confectionery. Many are seeking products that can help them maintain healthy eating habits. As a result, consumers have been buying more items with superfood ingredients over the last couple of decades.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Classic, as well as innovative blends of flavors, are fuelling the market growth in Europe
