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Europe Sugar Confectionery Market Size

The Europe Sugar Confectionery Market is projected to experience significant growth over the forecast period, driven by various distribution channels. Convenience stores dominate the market due to their extensive reach and accessibility, while supermarkets and hypermarkets also play a crucial role in consumer purchases. Online channels are emerging as the fastest-growing segment, benefiting from high internet penetration and consumer preference for quick delivery options. The market's expansion is further supported by the increasing demand for diverse confectionery products, with countries like Germany and the United Kingdom leading in market share. Turkey and Spain are noted for their rapid market growth, influenced by cultural practices and consumer behavior.

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Market Size of europe sugar confectionery Industry

Europe Sugar Confectionery Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 14.45 Billion
svg icon Market Size (2030) USD 18.93 Billion
svg icon Largest Share by Distribution Channel Convenience Store
svg icon CAGR (2024 - 2030) 4.59 %
svg icon Largest Share by Country Germany
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Europe Sugar Confectionery Market Analysis

The Europe Sugar Confectionery Market size is estimated at 14.45 billion USD in 2024, and is expected to reach 18.93 billion USD by 2030, growing at a CAGR of 4.59% during the forecast period (2024-2030).

14.45 Billion

Market Size in 2024 (USD)

18.93 Billion

Market Size in 2030 (USD)

2.62 %

CAGR (2018-2023)

4.59 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

41.07 %

value share, Pastilles, Gummies, and Jellies, Gummies

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Consumers' increased interest in new confectionery products with innovative flavors, colors, and shapes, especially for kids, is largely driving the segment's growth.

Largest Segment by Distribution Channel

43.87 %

value share, Convenience Store, 2023

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The wider range of confectionery products and feasibility in location by convenience stores, driven by impulse buying behavior, makes it a major market distribution channel.

Fastest-growing Segment by Confectionery variant

5.70 %

Projected CAGR, Lollipops, 2024-2030

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Lollipops share is anticipated to increase, due to the size, ease of consumption, giving a treaty experience for longer time than other candies as they are larger than others.

Fastest-growing Segment by Distribution Channel

6.44 %

Projected CAGR, Online Retail Store, 2024-2030

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With the high internet penetration, consumers are purchasing confectionery products through online stores, which is anticipated to be the fastest-growing segment.

Leading Market Player

18.63 %

market share, HARIBO Holding GmbH & Co. KG, 2022

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HARIBO's main focus on product development made it a market leader. It has been ramping up its existing range of products, thus highly influencing consumer behavior.

Proximity factor helps convenience stores lead the market, projecting a growth rate of 3.84% for 2023-2024

  • Convenience stores are the largest channels in the European sugar confectionery market. The channel held the major share of 43.89% by value compared to all other distribution channels in 2023. The broader reach, easy access to private label brands, and the increasing expansion of these channels are the key factors driving consumer preference toward them. Among countries in Europe, the United Kingdom recorded the highest number of convenience stores, with over 47,000 stores existing in the country in 2021.
  • Supermarkets and hypermarkets are the second most widely preferred distribution channels after convenience stores to purchase sugar confectionery products across Europe. The segment grew by a value of 3.29% in 2023 compared to 2022. The proximity factor of these channels in the countries provides them with an added advantage of influencing the consumer’s decision to purchase from a large variety of sugar confectionery products available in the market. Owing to the accessibility to a wide range of sugar confectionery brands, the sales value of sugar confectionery products in supermarkets and hypermarkets is anticipated to register a CAGR of 3.15% during the forecast period in the region.
  • Online channels are the fastest-growing distribution channel through which sugar confectionery products are consumed in the region. The segment is projected to register a growth of 18.3% by value during the period 2024-2027. Consumers are likely to prefer online channels as they provide quick delivery options. The high internet penetration in the region will likely aid online channels during the forecast period. In 2022, the region had 750 million internet users, with an internet penetration rate of 89.7% of the total population.
Europe Sugar Confectionery Market

High consumption of pastilles, gummies, and jellies led by German and UK consumers fuels market expansion

  • Germany and the United Kingdom are identified as the region's major markets for sugar confectionery, followed by Russia and France. Germany and the United Kingdom collectively accounted for a 38% share of the overall sugar confectionery value sales across the region in 2023. The increasing availability of different varieties of candies, lollipops, pastilles, gummies, jellies, and mints has led to their high demand, fueled by the impulsive purchase behavior of consumers. Consumer preference for convenient indulgent snacking is identified as the key market driver in the region. In 2022, 72% of German snackers consumed candy and chocolate bars on a weekly basis.
  • Pastilles, gummies, and jellies are the leading categories, holding a 43% value share in the overall sugar confectionery market in Germany in 2023. The surge in consumption of pastilles over the past few years may be primarily attributed to the increased consumption of medicinal or throat lozenges, a type of pastille that helps provide temporary relief from coughs and other throat problems. The availability of fruit-flavored pastilles containing ingredients such as zinc, vitamin C, and honey has also become popular among health-conscious consumers, which is further boosting the market’s growth. The pastilles, jellies, and gummies market in Germany observed a growth of 3% in 2023 compared to 2022 in terms of value sales.
  • Turkey and Spain are identified as the fastest-growing confectionery markets in Europe. The Turkish sugar confectionery market is anticipated to expand at a CAGR of 11% in terms of value during the forecast period. The traditional popularity of sugar confectionery as gifts during religious festivals, wedding ceremonies, and celebrations fuels the market’s growth in Turkey.

Europe Sugar Confectionery Industry Segmentation

Hard Candy, Lollipops, Mints, Pastilles, Gummies, and Jellies, Toffees and Nougats, Others are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Switzerland, Turkey, United Kingdom are covered as segments by Country.

  • Convenience stores are the largest channels in the European sugar confectionery market. The channel held the major share of 43.89% by value compared to all other distribution channels in 2023. The broader reach, easy access to private label brands, and the increasing expansion of these channels are the key factors driving consumer preference toward them. Among countries in Europe, the United Kingdom recorded the highest number of convenience stores, with over 47,000 stores existing in the country in 2021.
  • Supermarkets and hypermarkets are the second most widely preferred distribution channels after convenience stores to purchase sugar confectionery products across Europe. The segment grew by a value of 3.29% in 2023 compared to 2022. The proximity factor of these channels in the countries provides them with an added advantage of influencing the consumer’s decision to purchase from a large variety of sugar confectionery products available in the market. Owing to the accessibility to a wide range of sugar confectionery brands, the sales value of sugar confectionery products in supermarkets and hypermarkets is anticipated to register a CAGR of 3.15% during the forecast period in the region.
  • Online channels are the fastest-growing distribution channel through which sugar confectionery products are consumed in the region. The segment is projected to register a growth of 18.3% by value during the period 2024-2027. Consumers are likely to prefer online channels as they provide quick delivery options. The high internet penetration in the region will likely aid online channels during the forecast period. In 2022, the region had 750 million internet users, with an internet penetration rate of 89.7% of the total population.
Confectionery Variant
Hard Candy
Lollipops
Mints
Pastilles, Gummies, and Jellies
Toffees and Nougats
Others
Distribution Channel
Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Country
Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Switzerland
Turkey
United Kingdom
Rest of Europe
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Europe Sugar Confectionery Market Size Summary

The Europe Sugar Confectionery Market is experiencing a steady expansion, driven by consumer preferences for convenient and indulgent snacking options. Convenience stores dominate the distribution landscape, offering easy access to a variety of private label brands, which significantly influences consumer purchasing decisions. Supermarkets and hypermarkets also play a crucial role, providing a broad selection of sugar confectionery products. However, online channels are emerging as the fastest-growing distribution method, benefiting from high internet penetration and the demand for quick delivery options. The market is characterized by a diverse range of products, including candies, lollipops, pastilles, gummies, jellies, and mints, with Germany and the United Kingdom leading in market share.

The market's growth is further fueled by cultural factors and the impulsive buying behavior of consumers, with Turkey and Spain identified as rapidly expanding markets. Health-conscious consumers are increasingly seeking products with superfood ingredients, prompting companies to offer more transparent and healthier alternatives. The market is fragmented, with major players like HARIBO, Mondelēz International, Nestlé, Perfetti Van Melle, and Ricola holding significant shares. Recent product innovations, such as Swizzels' Minions range and Hershey's Kisses' new flavors, highlight the ongoing efforts to cater to evolving consumer tastes and preferences.

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Europe Sugar Confectionery Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Confectionery Variant

      1. 1.1.1 Hard Candy

      2. 1.1.2 Lollipops

      3. 1.1.3 Mints

      4. 1.1.4 Pastilles, Gummies, and Jellies

      5. 1.1.5 Toffees and Nougats

      6. 1.1.6 Others

    2. 1.2 Distribution Channel

      1. 1.2.1 Convenience Store

      2. 1.2.2 Online Retail Store

      3. 1.2.3 Supermarket/Hypermarket

      4. 1.2.4 Others

    3. 1.3 Country

      1. 1.3.1 Belgium

      2. 1.3.2 France

      3. 1.3.3 Germany

      4. 1.3.4 Italy

      5. 1.3.5 Netherlands

      6. 1.3.6 Russia

      7. 1.3.7 Spain

      8. 1.3.8 Switzerland

      9. 1.3.9 Turkey

      10. 1.3.10 United Kingdom

      11. 1.3.11 Rest of Europe

Europe Sugar Confectionery Market Size FAQs

The Europe Sugar Confectionery Market size is expected to reach USD 14.45 billion in 2024 and grow at a CAGR of 4.59% to reach USD 18.93 billion by 2030.

In 2024, the Europe Sugar Confectionery Market size is expected to reach USD 14.45 billion.

Europe Sugar Confectionery Market Report Snapshots

Europe Sugar Confectionery Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030