Market Trends of Europe Sports Promoter Industry
Rising Revenue of Sports Markets in Europe
Revenue from the Sports market in Europe is observing a continuous increase and has reached a major share in the last year. This is leading to an increase in sports promotion and spectator participation in sports in Europe. Post-COVID-19 revenue from the big five soccer leagues in Europe observed an increase, rising to USD 19.01 billion last year.
Europe's sports industry exists with a pyramidical structure where interdependence exists between each organization with equal distribution of revenue between different segments, resulting in an important part played by sports promoters for expanding the sports market in Europe. Countries of Iceland, Hungary, and Estonia in the European region have the largest government expenditure on recreational and sporting services, leading to private players entering the market as well.
Rising Sports Events Leading The Market
The number of teams and Matches played in Europe had observed a continuous increase for the UEFA Champions League, with 24 teams and 51 matches existing last year with a sharp increase in average matchday attendance post covid. People participation in Basketball is observing a continuous decline in Europe, existing at 0.23 Million participants last year.
United Kingdom has emerged as a major country in the European sports industry with an increasing average revenue per user to USD 288 last year, with the sports event market size reaching around USD 2 Billion, leading to more promotional events being organized for the country's sports market.
